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  1. 1. Fr Interviewee Mr. FurqanCOMSATS Institute of IT Wah Cantt. 1
  2. 2. TABLE OF CONTENTSContents Page NoThe Title Page 1Table of Contents 2Group Members 3Dedication 4Declaration 5Preface 6Acknowledgements 7About the Company 8Identification of Factors 9Justification 10Conclusion 11Porter Forces Table 12 2
  3. 3. GROUP MEMBERS(I) Khwaja Muhammad Ali Butt(II) Muhammad Ilyas(III) Muhammad Azhar Khan(IV) Fawad Ahmed Khan 3
  4. 4. DEDICATIONWe are dedicating this Project to Syed Mohammad Fahim Lecturer, COMSATS Institute of IT, Wah Cantt. DECLARATION 4
  5. 5. We hereby solemnly affirm that the information provided in thisreport is the result of our group’s personal struggle and we haven’t usedthe method of copying or benchmarking from any source. It is furtherdeclared that we drafted this report entirely on the basis of our personalefforts. ____________________________ Khwaja Mohammad Ali Butt ____________________________ Muhammad Ilyas ____________________________ Muhammad Azhar Khan ____________________________ Fawad Ahmed Khan 5
  6. 6. PREFACE The Company we have selected is “Mobilink GSM”, a well-known &well-established cellular company in Pakistan. Because we are asked totake it on micro level so we will see the implementation of porter’s fiveforces in a Mobilink GSM Franchise. As we have studied the porter fiveforces in detail, but when we saw the practical implementation of theseforces, some of them were very common and easily understandable, butsome of them are not that simple. The group members visited theMobilink GSM Franchise and saw the practical implementation of porter’sfive forces. 6
  7. 7. ACKNOWLEDGEMENTSIn the name of Allah, the Most Beneficent, the Most Merciful All Praises be to Allah, the Lord of the Worlds, the Beneficent andthe Merciful. Owner of the Day of Judgment, Thee (alone) we worship;Thee alone we ask for help. Show us the straight path, the path of thosewhom Thou hast favored; Not (the path) of those who earn Thine angernor of those who astray. (Al-Quran) We are very thankful to ALLAH. It is because of His grace thatenabled us to accomplish this project, otherwise it might not possible forus to do it. So we are very thankful to ALLAH for every thing what heawarded us. 7
  8. 8. ABOUT THE COMPANY Mobilink GSM the Largest Cellular Company in Pakistan.Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, is the marketleader in providing state-of-the-art communications solutions to over 4million people in Pakistan. They can proudly boast of being the first cellularservice provider in Pakistan to operate on a 100% digital GSM technology.They offer tariff plans that are exclusively designed to cater to thecommunication needs of a diverse group of people, taking into accountoccasional users to businessmen. To achieve this objective, they offerboth postpaid (Indigo) and the prepaid (JAZZ) solutions to their customers.In addition to providing advanced voice communication services, theyalso offer a number of value added services to their valued subscribers.Keeping in mind the customers convenience, they had also bundledmobile handsets, sold either independently or bundled in Get Set GoPack.Mobilink GSM started operations in the year 1994, from then on it hasshown enormous growth. At the time when it entered the market it was asmall player in the cellular market of Pakistan it is now the market leaderboth in terms of growth as well as having the largest subscriber base inPakistan. 8
  9. 9. IDENTIFICATION OF FACTORSo Suppliers.o Degree of change. Stableo Degree of complexity. Simpleo Customer.o Degree of change. Dynamico Degree of complexity. Complexo Competitors (I)o Degree of change. Dynamico Degree of complexity. Simpleo Competitors (II)o Degree of change. stableo Degree of complexity. complexo Employees.o Degree of change. Stableo Degree of complexity. Simpleo Pressure Groups.o Degree of change. Stableo Degree of complexity. Simple 9
  10. 10. JUSTIFICATION(1) Suppliers:- The supplier factor is stable & simple as they are running afranchise so they are bound to sell only Mobilink GSM products such asconnections of Mobilink GSM & cell phones etc. so they have only onesupplier about whom they are fully aware.(2) Customer: - The customer factor is complex & dynamic because thecustomers are increasing rapidly, so this is impossible for them to have fullinformation about their customer & it’s dynamic because of the rapidchange in customer that are increasing day by day.(3) Competitors (I) The competitor factor is simple & dynamic. Simplebecause they have full information about their competitors (Rivals) &dynamic because there is so much competition amongst them.(4) Competitors (II) Here the competitor factor is dynamic & complex,dynamic because new companies are in the process of entering in themarket & complex because all information about these companies is notavailable, therefore the fore-coming market is unpredictable.(5) Employees: - The factor employees, is simple & stable because theyare fully aware of them and there is not much change. (On Micro Level)(6) Pressure groups- The pressure group as such does not exist still theyhave the threat from PTML (Ufone) that if they linked their Cellular systemwith their telephones so it can destroy others business such as Mobilink,Insta & Paktel. But this is a virtual threat, as in real they can’t do so. 10
  11. 11. CONCLUSION On the basis of above analysis & after seeing the practicalimplementation of those forces we can say that this company has abright future and the people (employees) are working hard to providecustomers good services & that’s the reason that today Mobilink GSM isthe largest cellular company of Pakistan. 11
  12. 12. TABLE OF FACTORS Degree of change Stable DynamicSimple o Supplier o Competitors (I) o Employees o Pressure GroupsDegree ofComplexity o Competitors (II)Complex o Customer 12