Lecture Lecture 2 43100

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  • Just wanted to share a few thoughts today on where things are moving. This isn’t the long-term outlook so much as the direction stuff is shifting today thanks to the growing realization of the power the Web holds to tell stories, engage people, and give them things that are more relevant and useful as far as brands are concerned.
  • So… the future of advertising…
  • Now, let’s chat about the future outlook for marketing…
  • Lecture Lecture 2 43100

    1. 1. <ul><li>Presented By: </li></ul><ul><li>Muhammad Awais Khan </li></ul>
    2. 2. IN MARKETING & ADVERTISING WHAT’S NEXT
    3. 3. THE FUTURE OF ADVERTISING
    4. 4. THE END
    5. 5. THE FUTURE OF MARKETING
    6. 6. TOPICS / AGENDA <ul><li>BRANDS </li></ul><ul><li>OLD MARKETING </li></ul><ul><li>NEW MARKETING </li></ul><ul><li>INNOVATION </li></ul><ul><li>ENGAGEMENT </li></ul><ul><li>UTILITY </li></ul><ul><li>INSIGHT </li></ul>
    7. 7. BRANDS
    8. 8. Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity BRAND MANAGEMENT
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