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Nyu mmse ez texting pres 080412
 

Nyu mmse ez texting pres 080412

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    Nyu mmse ez texting pres 080412 Nyu mmse ez texting pres 080412 Presentation Transcript

    • Messaging is King: The Valueof SMS Messaging as a Part ofan Integrated Mobile Marketing Strategy Josh Malin
    • Ez Texting BackgroundLike Constant Contact…but with text messages. DIY software platform. Not an agency! 250K+SMS campaigns by our clients.
    • Why SMS? VS
    • SMS Basics•  Short Code - 5/6 digit phone numbers that can send and receive text messages•  Keyword – What consumers text to a short code to join your SMS Marketing list•  Opt-In – Text the Keyword To Short Code•  Opt-Out – Reply STOP
    • SMS Basics
    • SMS = EveryoneSome 83% of American adults own cell phones and three- quarters of them (73%) send and receive text messages
    • SMS = Effective 160 Characters Limitation Works In Its Favor Permission BasedCustomers Have Asked To Receive Your Messages Easy To Use Cannot Get Simpler
    • Stand Alone…Or Glue?
    • Stand Alone…Or Glue?
    • Stand Alone…Or Glue?
    • Stand Alone…Or Glue?
    • If I Need Permission…How Do I Build A List Of Subscribers? INCENTIVIZE! INCENTIVIZE! INCENTIVIZE! And leverage existing channels too…
    • Email Marketing
    • Event Marketing
    • Social MediaTo  get  FREE  pizza  join  our  facebook  group  at  UNCCDominos.com  once  you  join  post  a  message  (I  GOT  A  TEXT)  &  you  will  get  FREE  pizza  code  Reply  STOP  49ER  2  Optout    
    • Social Media • 15% of 3000 attendees opted in • Nearly all joined Facebook group • Ran subsequent campaigns w/o loss leader End Of Semester Results 2000 new Facebook fans Similar SMS List GrowthFollow-up Campaign Redemption Rates > 20%
    • Social Media Bottom Line $125 Dollar SMS Spend Multiple Campaigns To Hundreds Of Students Tracked With Redemption Codes>20% Redemption Rate = Hundreds Of Orders Each Time “The sales at the store,” Mr. Swanson says, “when we send text messages, or [use them to] drive people to Facebook, are unprecedented.”
    • Josh Malinjosh@eztexting.com @JoshText