WHITE BALL REVOLUTION                 A socio economic              transformation through             productive particip...
WHY MAKHANA ?  ECONOMIC IMPORTANCE   BIHAR -- 90% OF THE WORLD PRODUCE   AREA -- 75000 HECTARES   DISTRICTS ---- 8   (...
WHY MAKHANA ?  SOCIAL IMPORTANCE   FARMING BY MOST DEPRIVED SECTIONS OF    THE SOCIETY (FISHERMAN COMMUNITY )   FAMILY E...
WHY MAKHANA ?  NUTRITIONAL VALUE    ORGANIC PRODUCE     FAT FREE     HIGH PROTEIN VALUE 14%    362 K CAL / 100 GM    ESS...
WHITE BALL REVOLUTION                     WBR   BACKWARD     LINKAGE                         MARKETING                    ...
KHET SE BAZAAR TAK(Backward Linkage)   MAJOR PROBLEMS FACED BY FARMERS   1) PRICE ASSURANCES   2) EXTENSION SERVICES  ...
KHET SE BAZAAR TAKCOMPONENT      VALUE CHAIN                     INPUT       FARMERS               TECHNOLOGY   FIXED PRIC...
SELECTION OF FARMER   Suitability of pond   Past production record   Desire to cooperate   His family labour output
Procedure for becoming member   Form fill with proof of identity   Agreement paper with price/quality/qty   Bank accoun...
RANGE OF MEMBERSHIP   Individual farmer   Self help groups   Fisherman cooperatives   Cooperatives   NGO   Farmers c...
MAKHANA MITRA KENDRA (Block)   FOCAL POINT FOR FARMER INTERACTION,    INFORMATION EXCHANGE & TRAINING   SUPPLY OF PLANTI...
Who is Makhana Mitra ?   Educated – unemployed village youth   From the local area   Has basic agriculture knowledge  ...
Empowering Makhana Mitra ….   Specialised trainings   Face of the company   Mentor of the Farmer   Earning from commis...
KHET SE BAZAAR TAK REACH…..           1    STATE           4    DISTRICTS          12    BLOCKS         655    VILLAGE...
KHET SE BAZAAR TAK BENEFITS……   Average income increase of member-----------    From 18000 Rs -- 94000 Rs Per Acre   Soi...
MAKHANA CALL CENTRE    24 HR MAKHANA CALL CENTRE TO    ASSIST THE MEMBERS
MAKHANA MOBILE MITRA   AWARENESS VEHICLE TO SUPPORT    KHET SE BAZAAR TAK
Khet Se Bazaar TakA Model Of Partnership    strong partnerships between:   Buyers   Logistics & Storage providers   In...
KEY SUCCESS FACTORS   RELATIONSHIP WITH FARMERS   UNDERSTANDING OF SPECIFIC AGRONOMY   PRODUCTION MANAGEMENT COMPETENCI...
PROCESSING CENTRE   Modern processing centre (ISO 9000 &    HACCP ,India organic ,BRC, )   Patliputra Industrial area ( ...
PRODUCT PROCESS DEVELOPMENT   THE OPPORTUNITY IN THE PROCESSING OF    MAKHANA LIES IN THE FIELD OF SNACK    FOODS , RTE, ...
MARKETING   100 TOWNS OF INDIA   EXPORT -- MIDDLE EAST & PAKISTAN   SHOPPING MALL / CALL CENTRES
ECONOMIC IMPACT   Effective & efficient monitoring of    production,extension activities and credit    deliveries in a cl...
SOCIAL IMPACT OF THE PROJECT   IMPROVED AGRICULTURE --Farmers as source    of Innovation ,   BETTER LIVELIHOOD -- Due to...
LESSONS FOR AGRI ENTREPRENEUR   Do the resource mapping and build an    effective supply chain with farmer as a    source...
LESSONS FOR AGRI ENTREPRENEUR   Benefits of your product should be there --    tangible and intangible   Benefit of your...
LAST WORD   We have traversed a path that few have dared to ,    we are continuing on a path that still fewer have    the...
Whiteball revolution
Whiteball revolution
Whiteball revolution
Whiteball revolution
Whiteball revolution
Whiteball revolution
Whiteball revolution
Whiteball revolution
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Whiteball revolution

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An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

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Whiteball revolution

  1. 1. WHITE BALL REVOLUTION A socio economic transformation through productive participation & AGRO BASED INDUSTRIALISATION Satyajit Singh
  2. 2. WHY MAKHANA ? ECONOMIC IMPORTANCE BIHAR -- 90% OF THE WORLD PRODUCE AREA -- 75000 HECTARES DISTRICTS ---- 8 (Madhubani,Darbhanga,Samastipur,,supaul,Madhepura,sahars a,purnea,katihar) POPULATION --- 50000 FAMILY CROP PRODUCTION – 50000 --–75000 Tons /Annum CROP VALUE -- 1500 CRORE / ANNUM/APX AGRICULTURE REMAINS THE CENTRAL TO BIHAR GROWTH AND POVERTY REDUCTION AGENDA
  3. 3. WHY MAKHANA ? SOCIAL IMPORTANCE FARMING BY MOST DEPRIVED SECTIONS OF THE SOCIETY (FISHERMAN COMMUNITY ) FAMILY ENGAGEMENT WILL BE ENSURED FOR 9 MONTHS IN A YEAR EMPOWERMENT THROUGH ECONOMIC GAIN / TRAINING RURAL MIGRATION A MAJOR PROBLEM OF BIHAR TO SOME EXTENT CAN BE CHECKED PURCHASING POWER WILL GROW /BETTER PRICE REALISATION FROM 45 TO 235 RS/K.G.
  4. 4. WHY MAKHANA ? NUTRITIONAL VALUE ORGANIC PRODUCE FAT FREE HIGH PROTEIN VALUE 14% 362 K CAL / 100 GM ESSENTIAL AMINO ACID INDEX IS HIGHER THAN FISH, MILK,SOYABEAN MACRO &MICRO NUTRIENTS HIGHER THAN LITCHI,MANGO,BANANA MEDICINAL PROPERTIES /GOOD FOR HEART
  5. 5. WHITE BALL REVOLUTION WBR BACKWARD LINKAGE MARKETING PROCESSINGKhet Se Bazaar Tak (Domestic & Export) CENTRE 26 Block
  6. 6. KHET SE BAZAAR TAK(Backward Linkage) MAJOR PROBLEMS FACED BY FARMERS 1) PRICE ASSURANCES 2) EXTENSION SERVICES 3) ELIMINATION OF INTERMEDIARIES (Product factor & Land factor) 4) TIMELY AVAILABILITY OF PRODUCTION CREDIT
  7. 7. KHET SE BAZAAR TAKCOMPONENT VALUE CHAIN INPUT FARMERS TECHNOLOGY FIXED PRICE TRAINING FINANCE EXTENSION SERVICES PROCUREMENT CENTRE
  8. 8. SELECTION OF FARMER Suitability of pond Past production record Desire to cooperate His family labour output
  9. 9. Procedure for becoming member Form fill with proof of identity Agreement paper with price/quality/qty Bank account opening Issue of photo identity card
  10. 10. RANGE OF MEMBERSHIP Individual farmer Self help groups Fisherman cooperatives Cooperatives NGO Farmers club Grower associations Women’s group / others .
  11. 11. MAKHANA MITRA KENDRA (Block) FOCAL POINT FOR FARMER INTERACTION, INFORMATION EXCHANGE & TRAINING SUPPLY OF PLANTING MATERIAL & ALL OTHER INPUTS PLATFORM FOR PROVIDING CREDIT COLLECTION OF PRODUCE SORTING / GRADING / HOLDING FOR LIMITED PERIOD PACKING AND FORWARDING
  12. 12. Who is Makhana Mitra ? Educated – unemployed village youth From the local area Has basic agriculture knowledge Passion to succeed
  13. 13. Empowering Makhana Mitra …. Specialised trainings Face of the company Mentor of the Farmer Earning from commission on sales FINALLY Self Starter Entrepreneur
  14. 14. KHET SE BAZAAR TAK REACH….. 1 STATE 4 DISTRICTS 12 BLOCKS 655 VILLAGES 12000 FARMERS
  15. 15. KHET SE BAZAAR TAK BENEFITS…… Average income increase of member----------- From 18000 Rs -- 94000 Rs Per Acre Soil Health improvement – 5010 acre Water Health improvement -- 5010 acre Access to financial credit -- 4000 farmers Entrepreneur developed -- 32
  16. 16. MAKHANA CALL CENTRE 24 HR MAKHANA CALL CENTRE TO ASSIST THE MEMBERS
  17. 17. MAKHANA MOBILE MITRA AWARENESS VEHICLE TO SUPPORT KHET SE BAZAAR TAK
  18. 18. Khet Se Bazaar TakA Model Of Partnership strong partnerships between: Buyers Logistics & Storage providers Input Suppliers Technology Providers Research Institutes Agri Universities Government Agencies
  19. 19. KEY SUCCESS FACTORS RELATIONSHIP WITH FARMERS UNDERSTANDING OF SPECIFIC AGRONOMY PRODUCTION MANAGEMENT COMPETENCIES ABILITY TO PROVIDE VALUE ADDITION TO BUSINESS MODEL OF BUYERS EFFECTIVE SUPPLY CHAIN MANAGEMENT, CONTROL COSTS LEVERAGE IT
  20. 20. PROCESSING CENTRE Modern processing centre (ISO 9000 & HACCP ,India organic ,BRC, ) Patliputra Industrial area ( 30000 sq ft) Technology from BOSCH Germany ,HEAT & CONTROL Australia & CFTRI Mysore Modern Packaging System (Flex Ind) Commercial Production From OCT 2006
  21. 21. PRODUCT PROCESS DEVELOPMENT THE OPPORTUNITY IN THE PROCESSING OF MAKHANA LIES IN THE FIELD OF SNACK FOODS , RTE, BREAKFAST CEREALS , HEALTH SUPPLEMENT & BABY WEANING FOODS SNACK FOOD MKT --- 1500 CR/ANNUM BREAKFAST CEREALS – 750 CR/ANNUM HEALTH SUPPLEMENT — 2500 CR/ANNUM MAKHANA NATURAL --- 500 CR/ANNUM
  22. 22. MARKETING 100 TOWNS OF INDIA EXPORT -- MIDDLE EAST & PAKISTAN SHOPPING MALL / CALL CENTRES
  23. 23. ECONOMIC IMPACT Effective & efficient monitoring of production,extension activities and credit deliveries in a cluster Minimising risk in farming (produce,price) Emergence of agro processing plants at Block level Purchasing power of Farmer increased
  24. 24. SOCIAL IMPACT OF THE PROJECT IMPROVED AGRICULTURE --Farmers as source of Innovation , BETTER LIVELIHOOD -- Due to better price gain & Input services , BRIGHTER FUTURES -- IT kiosk – broadening the information ,Risk management EMPOWERMENT ---Empowerment due to price gains & Training
  25. 25. LESSONS FOR AGRI ENTREPRENEUR Do the resource mapping and build an effective supply chain with farmer as a source of innovation . Invest in backward integration . Develop the product with differentiation as a core element . Clearly focus on the segment and target audience .
  26. 26. LESSONS FOR AGRI ENTREPRENEUR Benefits of your product should be there -- tangible and intangible Benefit of your product should carry evidence – for credibility and trust . Develop a road map of 5 years for project. Develop a core team to manage different project components .
  27. 27. LAST WORD We have traversed a path that few have dared to , we are continuing on a path that still fewer have the courage to follow ,we must pursue a path that even fewer can dream to pursue , yet we must hold in trust the aims and aspirations of millions of our countrymen Verghese Kurien The man behind white Revolution

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