Tuning to right frequency for success in agribusiness

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An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.

Published in: Economy & Finance, Business
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Tuning to right frequency for success in agribusiness

  1. 1. A point of view onTuning in to the right frequency forsuccess in agri-business venturesA perspective from the borderRaghavendra PrasadCEO, Wifin Technologies Pte LtdNIABI 2012, New Delhi
  2. 2. The challenges Even the great Michael Porter would go mad!  Supply side logistics  Customer-side logistics  Process challenges  Competitive challenges – global  Substitution threats Over-controlled and over-regulated Minimal technology interventions/ innovations in the total value chain Infrastructural support – less said the better
  3. 3. Possible solutions and opportunities Business model innovation with total win-win (Makhana) End-to-end value chain (ITC/ Pepsi/SV) Focus on controllables Staying away from the herd/ bandwagon Hi-Speed Technology/ Process Innovations Customer – Product Focus Clearly defined performance metrics
  4. 4. Possible solutions and opportunities Re-inventing traditional practices with a modern touch Realizing it’s not for the faint-hearted  It’s a medium to long term venture  It invariably requires twice the budgeted investment and working capital The “next great miss-not” opportunity is a myth Funding options are aplenty today There are good support mechanisms evolving – leverage Finally, it’s all about passion – bordering on obsession
  5. 5. Thanksrags@wifintech.com

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