Agri incubation for inclusive development through innovative marketing

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Innovation holds the key to remain competitive in this era of globalization. With resources dwindling and competition increasing, it is now crucial to develop an ecosystem for nurturing innovations in farming and scientific community. The session will explore the factors which are needed for encouraging innovations and identify key success parameters that can enhance innovation in the Indian context.

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Agri incubation for inclusive development through innovative marketing

  1. 1. Jayantha GunasekeraPractical Action Sri Lanka NIABI 2012 2nd Global Agribusiness Incubation Conference
  2. 2. Innovative Marketing • Why existing market system does not work for poor farmers? • Can “only” marketing tackle the marketing issue of rural products?
  3. 3. A holistic approach to making marketswork for poorLooking at the market system at three differentlevels • Market Chain • Business services • Business environment
  4. 4. Market map
  5. 5. Thank youJayantha.gunasekera@gmail.com

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