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Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
Growing more with less
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Growing more with less

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There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.

There are enormous agribusiness opportunities for startups due to new consumer trends, exports business and business models; this session will provide for an overview of four such opportunities.

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  • 1. Presentation is copyright HGTIPL India and2/23/2012 1 the Pet Bharo Project
  • 2. Commercial Hydroponics in India-The Opportunity is Here• Presented by Lt Cdr (retd) CV Prakash, Farmer- in-Chief, HGTIPL, Hydroponic Greenhouse Technologies India Private Limited, Bangalore, India. www.petbharoproject.co.in Global Agri-Business Incubation Conference, NIABI 2012, IARI Complex, Pusa, New Delhi www.niabi.in Presentation is copyright HGTIPL India and2/23/2012 2 the Pet Bharo Project
  • 3. This Presentation Aims…. • To introduce a technology called Soil-less Cultivation/Hydroponics. Is it an idea who time has come? Yes, Sure it has. • To impress upon agri-business entrepreneurs the value of using this wonderful and marvellous technology that removes many ifs and buts. TO ESTABLISH THE VIABILITY OF HYDROPONICS IN COMMERCIAL TERMS Presentation is copyright HGTIPL India and2/23/2012 3 the Pet Bharo Project
  • 4. What is Hydroponics• Is the practice of growing plants without soil.• Plants can be grown in plain nutrient solution or in sterile substrates, therefore microbe free.• Hydroponics uses less than 1/10th - 1/5th of the water used in soil cultivation. Saves a lot of water.• No weeds to deal with. Less space, higher yields.
  • 5. Commercial Hydroponics- Some Yields Tons/Acre/Year/Season• Lettuce 300-400 Tons• Strawberries 50 Tons• Cucumber 200 Tons• Tomato 180-200 Tons• Bell Pepper 120-140 Tons *Note: Figures are from world averages 2/23/2012 Presentation is copyright of ISH, India
  • 6. Summary of the Benefits Reduced water consumption Improved Produce Quality Increased Yields and Growth Rates Longer Shelf Life Less labour inputs . Higher Value Crops Extended Growing Season Happier Workers Lower Labour Costs Pests and Diseases No Soil – No Problem Environment Control Market Control
  • 7. Possible Beneficiaries from Commercial Hydroponics• Retail Chains• Private Investors• Public Sector Companies• Hotel Chains• Fast Food Chains• Processed Food Industry as Backward Integration• Railway Catering companies• Corporate Hospitals• FFV Exporters• Large land owners• NGO’s• Foreign Retail Companies (Outsourcing)• Defence establishments• Public-Private Partnerships.* FFV-Fresh Fruits and Vegetables 2/23/2012 Presentation is copyright of ISH, India
  • 8. Commercial Hydroponic Horticulture World Hydroponics –Acreage under cultivation• There has been massive growth in hydroponic cultivation in a number of developed countries.• For instance, in Australia, the area under hydroponic crop production went from 155 to 2500 hectares from 1990 to 2008.• This is just the beginning.• The world commercial hydroponics industry has grown 4 to 5 fold in the last 10 years and is currently estimated at between 20,000 and 25,000 hectares with a farm gate value of US$6 to 8 Billion. The new belief• The future lies in locally grown and sold produce limiting the ‘food miles’.• This method of growing our food is a more sustainable model than those currently practised.• The consumer is becoming increasingly concerned over health issues, environmental issues, even water consumption cost and availability……… these all are drivers for the further development of hydroponic growing techniques. 2/23/2012 Presentation is copyright of ISH, India
  • 9. Government Support/R&D•There has not been any visible support from the Indiangovernment to promote Hydroponics in India.•No agricultural university in India has even a simple lab that doesR&D in this field.•There is a lot of negative talk about Hydroponics as a viablemethod without sufficient knowledge of facts.•There is a huge import duty of almost 26 pc on import of hi-techhydroponic greenhouses.•What is gained by subsidy is nullified by hefty customs duties.•Hydroponics is a precise science tested in many parts of the worldwith immense success, but never given any importance in India.•There are no efforts to give subsidies for hydroponic nutrients.•Total unflinching support for users of this method is no longer anoption but a neccessity.• Public Private Partnership in this field ISH, India 2/23/2012 Presentation is copyright of is a must.
  • 10. General costs of setting up Hydroponic Greenhouses• Between 150-200 USD per Sq.m in developed countries.• In India available at 45-55 USD per Sq.m 2/23/2012 Presentation is copyright of ISH, India
  • 11. Commercial success is linked to…• Establishment of venture in realistic economic framework.• Attention to market requirements before start up.• Realistic expectation of prices, yields, labor requirements.• Experience in prior horticultural pursuits. 2/23/2012 Presentation is copyright of ISH, India
  • 12. Is it a magical production system?• No. Not Plug and Play.• Needs diligence and devotion.• Is not forgiving.• Needs skill but achievable.• Over confidence can kill crops. 2/23/2012 Presentation is copyright of ISH, India
  • 13. Basics needed to start a Hydroponics Industry in India.• Capital costs.• Trained Manpower.• Education required.• Attention to shifting market demands.• Attention to crop growing or cultural practices.• Knowledge of IPM.• Knowledge of Environment Controls in GH.• Knowledge of Climate Controls.• Knowledge of Bio-friendly insects. 2/23/2012 Presentation is copyright of ISH, India
  • 14. How is Hydroponic Produce marketed normally?It is marketed more on the quality andconsistency, rather than the method ofproduction.2/23/2012 Presentation is copyright of ISH, India
  • 15. International trends in the Industry• Internationalization of supply of FFV.• Producers must join this system for survival.• Forward linkages with Intl food companies.• Producers working in clusters. (Info sharing and marketing cost sharing)• International rationalization of production and standards. 2/23/2012 Presentation is copyright of ISH, India
  • 16. Opportunity India• Production and labor costs in developed countries increasing thereby need to import high quality cheaper produce is increasing.• India has rich climatic conditions positioning us favorably to market such produce.• Labor costs in India as well as inputs makes India an ideal destination for food outsourcing. After IT it’s AT!!!• Indian producers can address both domestic as well as International markets such as ME/EU/USA/Far East.• Has intelligent manpower. Can learn fast the operating protocols.• A country that can produce super-computers, satellites can definitely adopt Hydroponics easily in the author’s view. 2/23/2012 Presentation is copyright of ISH, India
  • 17. Marketing Channels for Hydroponic Produce• Wholesale Channels• Retail Channels• Major buyers will be supermarket chains/Export markets.• Many producers have formed cooperatives to help sell their produce.• Producers specialize in one or two types of produce mainly and have full control over their produce. 2/23/2012 Presentation is copyright of ISH, India
  • 18. Export Sales• Sales opportunities abound from Indian producers due to better production costing achievable.• Markets are in USA, EU, Far and Middle East.• India has excellent connectivity to above by land, sea and air.• Freight costs from India are high at this time and with better governmental support can be alleviated. 2/23/2012 Presentation is copyright of ISH, India
  • 19. Seasonality of productionHydroponic Greenhouses are capable of producingyear round which includes off season vegetablesand herbs due to controlled conditions.2/23/2012 Presentation is copyright of ISH, India
  • 20. Hydroponics in India-Present Status• To the best of our knowledge….• Hydroponics is being practiced by some floriculturists in Gujarat, Maharashtra and Karnataka states presently. Our project at Bangalore of one acre grows strawberries while the second project at Coimbatore grows Lettuce and Herbs. Our Third Project has commenced in Lusaka, Zambia which is two full acres , for Capsicum and Strawberries. Our fourth Project will commence near Devanahalli, Bangalore for strawberries by 01st April 12. A fifth Project will start in Gujarat by May 2012.• The other Hydroponics being practiced is Simplified Hydroponics learnt by individuals, corporates, NGO’s etc from the Institute of Simplified Hydroponics, Bangalore. References are available on request. There are other individual hobbyists too. 2/23/2012 Presentation is copyright of ISH, India
  • 21. Commercial Hydroponics2/23/2012 Presentation is copyright of ISH, India
  • 22. Simplified Hydroponics2/23/2012 Presentation is copyright of ISH, India
  • 23. Presentation is copyright HGTIPL India and2/23/2012 23 the Pet Bharo Project
  • 24. Commercial Hydroponics Projects-India & AbroadHydroponic Greenhouse Technologies India Private Limited, Bangalore1. One acre Strawberry Hydroponics at Bangalore2. One acre Lettuce and Herbs Project-Coimbatore 3. 2 Acres project for Capsicum and Strawberry, at Lusaka, Zambia, Africa 4. One acre Strawberry Farm at Devanahalli, Bangalore commencing 01st Apr 2012
  • 25. Conclusion-1• The Commercial Hydroponics industry is a successful industry and is rapidly expanding.• The market is larger than opined as produce is sold on quality rather than production method.• Hydroponics cannot displace bulk commodity items.• The industry is expected to grow exponentially as conditions of soil growing is becoming difficult.• Government intervention and university interest can propel the use of this technology. Our Iceberg is melting, Let’s do something…QUICKLY..
  • 26. Presentation is copyright HGTIPL India and2/23/2012 26 the Pet Bharo Project
  • 27. Conclusion-2• We at HGTIPL aim to be a full spectrum Hydroponics One Stop Shop in India covering the following areas:• Nutrient Manufacturing and Sales• Turnkey installations of Commercial scale GH.• Manufacturing and Sales of Animal Fodder Hydroponic Systems.• A Centre of Hydroponics Excellence in areas of training in Hydroponics.• Using worldwide HR in terms of professional contacts establish world ‘s best practice in Commercial Hydroponics.• Consult , Audit and Train GH Personnel in India.• Set up Hydroponic Food Parks in vicinity of big cities of India , thus reducing “Food Miles”, providing Pesticide free fresh produce and reducing carbon footprint. Presentation is copyright HGTIPL India and 2/23/2012 27 the Pet Bharo Project
  • 28. Presentation is copyright HGTIPL India and2/23/2012 28 the Pet Bharo Project
  • 29. Presentation is copyright HGTIPL India and2/23/2012 29 the Pet Bharo Project
  • 30. Presentation is copyright HGTIPL India and2/23/2012 30 the Pet Bharo Project
  • 31. Presentation is copyright HGTIPL India and2/23/2012 31 the Pet Bharo Project
  • 32. Presentation is copyright HGTIPL India and2/23/2012 32 the Pet Bharo Project
  • 33. Presentation is copyright HGTIPL India and2/23/2012 33 the Pet Bharo Project
  • 34. Presentation is copyright HGTIPL India and2/23/2012 34 the Pet Bharo Project
  • 35. Presentation is copyright HGTIPL India and2/23/2012 35 the Pet Bharo Project
  • 36. Presentation is copyright HGTIPL India and2/23/2012 36 the Pet Bharo Project
  • 37. Why HGTIPL?• Turnkey Installations of Commercial GH Systems• Training in Hydroponics• Manpower & Consultancy services• Sales of Hydroponic Nutrients• Manufacturing & Sales of Hydroponic Fodder Systems Presentation is copyright HGTIPL India and2/23/2012 37 the Pet Bharo Project
  • 38. Dhanyavaad and Jai Hind

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