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Agribusiness 360

An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and ...

An introductory session to agricultural entrepreneurship will feature successful agripreneurs/industry leaders talking about how they achieved their dreams. Lessons on entrepreneurship, skills and qualities that an entrepreneur should have and the support system required for entrepreneurship will be the take home lessons from this session.



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    Agribusiness 360 Agribusiness 360 Presentation Transcript

    • February 6-8, 2012, New Delhi Sudhir Kochhar NC-4, NAIP © Sudhir Kochhar 2012
    • Primary products Industrial Derivatives Agricultural inputs • Oils, Cake & Meal • Seeds & other Planting• Grains Material • Sugar,Tea,Coffee,Tobacco• Fruits & Vegetables • Farm Power & Machinery • Fibre: Cotton, Jute, Coir• Mushrooms • Food products/Value added • Tools & Implements Food products • Agril chemicals• Condiments & Spices • Breakfast/ processed/ • Fertilizers, growth canned foods promoters, pesti-/• Flowers & Ornamentals • Baby foods weedi-cides• Fodder • Aromatic oils/ Flavours • Bio agents• Cold storage • Feed Mix • Hi-Tech nursery• Processing & • Nutraceuticals • Sprinkler/ Drip irrigation Value addition • Plant based medicines equipment © Sudhir Kochhar 2012
    • B.t. cry toxins Inverse source-damage insect gut Discovery sink relationshipcell membrane &that eventually input-responsivekills it dwarfing genes Invention Insect resistant High grain Bt transgenic yielding semi- crops dwarf wheats InnovationVery successful Highlyproprietary Product successfulcommercial product © Sudhir Kochhar 2012 generic product
    • Technology Push  Market Pull Market Innovation User satisfaction Product oriented specification Technology standards Market Product & quality TechnologyProblem-solving oriented target oriented © Sudhir Kochhar 2012
    • Top Innovations of 2011 [The Scientist, Jan 2012]• easy-to-use, pocket-size holographic microscope• ideal for diagnosing disease in isolated areas• weighs <50g• uses inexpensive, off-the-shelf parts• can be attached to camera of a mobile cell phone LUCAS Pocket Microscope
    • Top Innovations of 2011 [The Scientist, Jan 2012]• 3600 optical imager• uses a rotating ring of 48 detectors to generate a full 3-D scan of fluorescent markers• capable of enabling a whole range of in vivo experiments in live animals BioFLECT BIO SCANNER
    • Top Innovations of 2011 [The Scientist, Jan 2012] PCR in a Pouch DNA Deluge ThunderStorm SystemFilmArray system for DNA sequencing One-Step Sample Prep LAESI To prepare material for analysis by massSingle-Cell Mass Cytometry Illuminating Microscopy spectrometryCyTOF N-SIM Super Resolution Microscope
    • © Sudhir Kochhar 2012
    • Bartering may have been the first step motivating farmers to move towards formal Agribusiness Popularization of VL  Mithun – a symbol of Gehun 421 in Kumaon family wealth & pride Hills in Adi tribe Grain to Household goods Grain to Salt © Sudhir Kochhar 2012
    • © Sudhir Kochhar 2012
    • • A way out from subsistence to commercial agriculture• a model of “industrial agriculture”• premium value for GI protected goods Global• percolation of benefit to all involved Market in production to processing, transportation, wholesalers, and retailers chain Embraces:- • local resources and practices Local • Production and Supply Chain: Structures/ Products Embeddedness, Actors, Rules • Market/ Trade/ Publicity & Advertisement • Local quality assurance norms/ laws © Sudhir Kochhar 2012
    • Kaushalya Foundation - helps in organizing and professionalizing the vegetable growers and sellers• A small but critical value-addition• Call 9334412648 for home delivery of fresh vegetables in Patna city• Delivered by Sales Executives (earlier vegetable vendors)• On pre-specified rates
    • Need a level playing field for successful agro-enterprise
    • Networking for s successful engagement for agribusiness• Market Network: capacity & skill to engage the retail chain • Super stores vs individual retailers • capacity to handle large volumes • economizing on cost-to-customer • ability to provide safety-net to producers under highly fluctuating production seasons – potato, tomato, onion • in Jan 2012, two contrasting news • A farmer leaves 1500 ha potato farm unharvested • Potato @ Rs 3.50p.in a super store• Producers Network: cooperative or contract farming • Ability to mechanize operations and process more effectively• Network for R&D and business incubation: models • Knowledge sharing • PPPs © Sudhir Kochhar 2012
    • vast grassland:can be transformed by agriculture <skochhar2000@hotmail.com> © Sudhir Kochhar 2012