Visual stimulation & marketing in healthcare industry

682 views

Published on

Prepare a “visual marketing strategy” for your healthcare branding message or else your offerings could slip behind the curtain. It is proving to be an important trend for healthcare marketing.

Healthcare and related service providers including hospital marketing professionals need to leverage the new emphasis on visuals like pictures, images, videos, charts and graphs and other kind of artwork that tell your most compelling success stories and support your brand.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
682
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
38
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Visual stimulation & marketing in healthcare industry

  1. 1. Visual Stimulation & Marketing in Healthcare Industry Abhishek Singh Co-founder/Managing Director TheTemplateWizard www.TheTemplateWizard.com
  2. 2. Content  Concept of Healthcare Marketing through Visual Stimulation  Healthcare Marketing Techniques  Visual Stimulation in Healthcare  Why Visual Stimulation?
  3. 3. Concept of Healthcare Marketing through Visual Stimulation
  4. 4. Healthcare is both capital and labor Intensive
  5. 5. Healthcare encompasses two main industry groups 1. Companies manufacturing healthcare supplies or providing healthcare related services, including distributors of healthcare products, providers of basic health-care services, and owners and operators of healthcare facilities. 2. Companies primarily involved in the R & D, production and marketing of pharmaceuticals and biotechnology products.
  6. 6. What constitutes the crowd? You need to know your crowd. Market with relevant imagery to the relevant audience with the correct proposition and obtain the highest ROI. Pay as you go Insured Medical Tourists Corporate Patients
  7. 7. Pricing a real consideration in Healthcare Healthcare organizations are increasingly driven to cut costs across the board. Publics are getting used to health services being promoted on a price basis.
  8. 8. Talent Acquisition Strong Healthcare Brand Helps Attract the Right Talent
  9. 9. Healthcare Marketing Techniques
  10. 10. Presenting Your Ambassadors Effectively Presenting Internal Ambassadors Your Medical Staffs Your Non-Medical Staffs
  11. 11. Presenting External Ambassador Your Patients Your Agents Your Vendors
  12. 12. Building Relationships with Strong & Relevant Imagery Its five times easier to get repeat business from an existing customer than to get new business.
  13. 13. Healthcare Publicity Marketing Material
  14. 14. Fundraisers and Galas etc. Summit s ions Exposit Confere nces Publicize Your Events
  15. 15. Word of Mouth (WoM): Social Media
  16. 16. Visual Stimulation in Healthcare
  17. 17. 1) For a healthcare service seeker-if presented properlyrelevant imagery becomes a person’s feelings about a product or service of an organization. E.g. A maternity home using an image of a mother, breast-feeding her newborn.
  18. 18. 2) With relevant illustrations and themes, you can put forward your promise very strongly.
  19. 19. 3) With well thought out themes and backgrounds you can generate attitudes, that are not always articulated or understood by the consumer.
  20. 20. With Visual Stimulation:
  21. 21. 1) Promotes Esprit de Corps
  22. 22. 2) Guides employee behavior
  23. 23. 3) Can very well guide company initiatives
  24. 24. Build Your Identity Visually!
  25. 25. Why Visual Stimulation?
  26. 26. Strong visuals lead to visual branding, and ultimately:
  27. 27. 1) Top-of-the-mind awareness
  28. 28. 2) Customer loyalty
  29. 29. 3) Perceived value of healthcare products and services
  30. 30. 4) Employee retention and talent attraction
  31. 31. 5) Insulation from competitive challenges and negative economic conditions
  32. 32. And collectively, everything contributes to:
  33. 33. An Increased Profitability
  34. 34. Studies prove that human mind retains imagery and visuals for a relatively longer time. Those organizations which succeed in retaining the eyeballs of the publics, are usually those who succeed in building trust.
  35. 35. A graphic design template…is a design template…is a design template. Unless, of course, that design template happens to be a… …TheTemplateWizard graphic design template…a name known and trusted by organizations big and small…for-profit & not for-profit… corporates and government…all over the globe!
  36. 36. Remember, Visuals speak for you!
  37. 37. Healthcare Brands which have captured the trust and confidence of people
  38. 38. What’s expected from healthcare industry today? Earlier… Treatment Today… Treatment + Service
  39. 39. Do present the good experience!
  40. 40. References: http://www.straitstimes.com/
  41. 41. About TheTemplateWizard TheTemplateWizard, your one-stop shop for all your commercial graphic design needs in Healthcare & Medicine! With our free and premium editable graphic design templates, including PowerPoint templates, MS Word templates, PowerPoint animations, business videos, etc., you will find your perfect background to express yourself with the help of a couple of clicks. We invite Healthcare & Medicine professionals to check our premium design library for professional graphic design templates! www.TheTemplateWizard.com
  42. 42. TheTemplateWizard 383 B, Chirag Delhi, New Delhi, India, 110017. E-mail : info@thetemplatewizard.com Website : www. TheTemplateWizard.com

×