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You’ve heard of the Seven Deadly Sins, of course, and you do your best to avoid most of them most of the time. But did you know those same sins also apply to your business’s innovation efforts?

You’ve heard of the Seven Deadly Sins, of course, and you do your best to avoid most of them most of the time. But did you know those same sins also apply to your business’s innovation efforts?

In his new book, The Little Black Book of Innovation (Harvard Business Review Press), Singapore-based business consultant Scott D. Anthony devotes a chapter to the most common mistakes companies make when they promote innovative strategies. By recasting these seven mistakes as deadly sins, Anthony reminds us that success takes consistent hard work and effort, and that the price of failure can be high.

Here’s a look at the seven sins, and how you can turn them into virtues.

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