The ABC of Email Marketing

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Yes, email has been around for a while, and yes, we all know that in most digital marketing departments it's still the top dog for ROI performance, customer retention and, as it turns out, customer …

Yes, email has been around for a while, and yes, we all know that in most digital marketing departments it's still the top dog for ROI performance, customer retention and, as it turns out, customer acquisition.

Email may not be new, but its format and consumption are constantly evolving, thanks to the steady stream of digital innovations that are part and parcel of our everyday lives. Just in the past year, Google rolled out its new tabs format, Gmail's Promotions tab image grid is now in beta and the latest rumors surmise that a snooze button and email pinning may be next. Recent stats show that 65% of all email is now opened first on mobile, and the ability to quickly analyze and act on marketing insights gleaned from big data will increasingly be what separates the underdogs from the top performers. All of these changes directly impact how email marketers should be constructing their campaigns to ensure they maintain maximum engagement in the inbox.

So without further ado here are the ABC of Email Marketing to make sure your email marketing is up-to-the-minute.

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