Mc Donalds - Marketing 4 Ps

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This is my first ever B-school presentation. 4 Ps of marketing that every marketeer worth his salt, should be aware of...

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Mc Donalds - Marketing 4 Ps

  1. 1. Presented by Abhishek Prasad / Nasir Patel / Tejas KeswaniGrinding it out
  2. 2. Whats on the menu today Starters Introduction ………………………… 1 History ………………………….........2 Main Course Product Mix…………………………..3 Pricing ………………………….………4 Promotion ……………………………5 Place ………………………….………..6 Desert Conclusion …………………………..7
  3. 3. Introductiono McDonald’s is 6th best brand in the world - Fortune & Interbrando In 2009, Mc’s total revenue showed $ 22.7 billion.oMc serves 47 million customers everyday.o 80 % business run by franchise and 20% are company owned.McDonald’s Franchises versus Company-Owned Restaurants
  4. 4. History Year Events 1955 Ray Kroc opens his first restaurant. McDonald’s Corporation is created 1957 Quality, Service, Cleanliness and Value (QSC & V) becomes company motto 1963 Ronald McDonald makes debut 1965 The company goes public 1968 Big Mac is introduced 1974 Happy Meal is launched 1996 McDonald’s opens in India, the 95th country
  5. 5. McDonalds in Indiao Joint venture of McDonald’s Corporationwith Amit Jatia and Vikram Bakshio The average McDonald’srestaurant employees more than 100 people.oThe menu is completely customizedto meet the needs of an Indian customer.
  6. 6. Product MixFun FactIn India the "Big Mac" is changed into the "Maharaja Mac".
  7. 7. Product Mix
  8. 8. Product Mix
  9. 9. Pricing o Started off at prime cities like Delhi and Mumbai. o Main TG was the family with high income. o Realized potential in the middle class in India.Fun FactBy one estimate, a mere 6% of the Big Mac’s price comes from the cost of its ingredients -- the rest ofthe price coming from labor costs, rent, utilities, packaging, and the like.
  10. 10. Pricing o Happy price menu – Rs 20. AAP KE o Economeal – Rs 49 (save Rs 11). ZAMANE MEIN o McChicken & McVeggie Meal – Rs 75,Rs 65 BAAP KE (Save Rs 15). ZAMANE KE o Happy Meal for Kids – Rs 69,99,109 (toy DAAM !!! free). o Big saving Meals – Combos Rs 109 – Rs 119(Save Rs 36). o A-la carte menu – Rs 45- Rs 65 (Veg) Rs 55- Rs 65 (Non Veg) o Desserts – Rs 12 – Rs 25. o Beverages – Rs 25- 50Fun FactBy one estimate, a mere 6% of the Big Mac’s price comes from the cost of its ingredients -- the rest ofthe price coming from labor costs, rent, utilities, packaging, and the like.
  11. 11. Pricing Customer Customer Upgrade/ Graduation Experience Customer AcquisitionFun FactMcDonalds restaurants in India are our only restaurants in the world where you cannot buy beef.
  12. 12. Promotion
  13. 13. Some famous campaigns o “I’m lovin’ it” o Aap ke zamane mein baap ke zamane ke daam !!! o Har chhoti khushi ka celebrationFun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us
  14. 14. Some famous campaigns There are three main objectives of advertising for McDonald’s are to make people aware of an item, feel positive about it and remember it. The right message has to be communicated to the right audience through the right media. McDonald’s does its promotion through television, hoardings and bus shelters.Fun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us
  15. 15. Flood all possible channelsFun FactYou know all those toys Toys R Us sells? McDonalds sells more toys than Toys R Us
  16. 16. You are never far from a Mc
  17. 17. Locations in India
  18. 18. Operationso Operates locally and hence reduces supply chain costs. Hard Castle Rest. Pvt. Ltd McDonald’s McDonald’s India Corporation Pvt. Ltd. Connaught Plaza Rest. Pvt. Ltd.
  19. 19. Supply Chain Dynamix Dairy Amrit FoodsTrikaya Agriculture Vista Processed Foods
  20. 20. We asked a few peopleo Why do you go to McDonalds? Quick Service Taste Menu Quick Service Mc Veggieo What is you favorite meal at Mc? Mc Veggie Mc Aloo Tikki French Fries
  21. 21. Further..o What is that you don’t like about Mc? Self Service Seats Crowd Self Service Expensiveo What do you think about the pricing? Expensive Affordable
  22. 22. Way aheado Increase menu items…o Add more Non-Veg cuisine…o Start on the table services..o Pricing has to be taken care off
  23. 23. Thank you

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