Marketing Architect
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  • 1. Marketing Architect Abhishek Nag
  • 2. Index • History • Global Challenges • Marketing Architect • Architecting Outline • Execution Strategy • Roadmap • F&Q
  • 3. History • 1900s: discovery of basic concepts and their exploration • 1910s: conceptualization, classification and definition of terms • 1920s: integration on the basis of principles • 1930s: development of specialization and variation in theory • 1940s: reappraisal in the light of new demands and a more scientific approach • 1950s: reconceptualisation in the light of managerialism, social development and quantitative approaches • 1960s: differentiation on bases such as managerialism, holism, environmentalism, systems, and internationalism • 1970s: socialization; the adaptation of marketing to social change
  • 4. Global Challenges • One product / service multiple brands • Absence of brand feasibility • Failure in top of the mind brand recall • Improper market display • Lack of proper eye fall • Untapped audience • Inadequate brand identity • Lack of proper sales
  • 5. Marketing Architect • Convert dreams into reality • Creation of brand • Brand visibility • Proper and sequential market display • Market Research • Brand penetration and cannibalization strategy • ATL, BTL & Sales Admin
  • 6. Architecting Outline Business Business Marketing Market Brand Ideas Analysis Outline Positioning Building Brand Promotion Research Market Customer Market Brand Analysis Research Awareness Display Identity Sales Planning & Admin
  • 7. Execution Strategy Flyer Brochure Visibility Advertising Publication Publication Identification Strategy Customer’s Frequency Medium Commercials Voice Market Production Logistic Sales Forecast Planning Marketing Planning
  • 8. Roadmap • Business plan of each and every department • Investment analysis towards marketing • Crafting and designing of logo • Marketing outline and Execution • Aligning of departments on single platform • Half yearly review