Marketing Architect
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
308
On Slideshare
307
From Embeds
1
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 1

http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Marketing Architect Abhishek Nag
  • 2. Index • History • Global Challenges • Marketing Architect • Architecting Outline • Execution Strategy • Roadmap • F&Q
  • 3. History • 1900s: discovery of basic concepts and their exploration • 1910s: conceptualization, classification and definition of terms • 1920s: integration on the basis of principles • 1930s: development of specialization and variation in theory • 1940s: reappraisal in the light of new demands and a more scientific approach • 1950s: reconceptualisation in the light of managerialism, social development and quantitative approaches • 1960s: differentiation on bases such as managerialism, holism, environmentalism, systems, and internationalism • 1970s: socialization; the adaptation of marketing to social change
  • 4. Global Challenges • One product / service multiple brands • Absence of brand feasibility • Failure in top of the mind brand recall • Improper market display • Lack of proper eye fall • Untapped audience • Inadequate brand identity • Lack of proper sales
  • 5. Marketing Architect • Convert dreams into reality • Creation of brand • Brand visibility • Proper and sequential market display • Market Research • Brand penetration and cannibalization strategy • ATL, BTL & Sales Admin
  • 6. Architecting Outline Business Business Marketing Market Brand Ideas Analysis Outline Positioning Building Brand Promotion Research Market Customer Market Brand Analysis Research Awareness Display Identity Sales Planning & Admin
  • 7. Execution Strategy Flyer Brochure Visibility Advertising Publication Publication Identification Strategy Customer’s Frequency Medium Commercials Voice Market Production Logistic Sales Forecast Planning Marketing Planning
  • 8. Roadmap • Business plan of each and every department • Investment analysis towards marketing • Crafting and designing of logo • Marketing outline and Execution • Aligning of departments on single platform • Half yearly review