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The product hierarchy of nestle
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The product hierarchy of nestle

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  • 1. The Product Hierarchy Of Nestle’Need Family : The need family of Nestle is “Health” GoodFood Good life.Product Family: The product family of Nestle is HealthCare.
  • 2. Product line: Milk product-  NESTLÉ MILKMAID Creations  NESTLÉ a+ milk  NESTLÉ MILKMAID  NESTLÉ Slim MilkCoffee-  NESCAFÉ CLASSIC  NESCAFÉ My First Cup  NESCAFÉ CAPPUCCINO  NESCAFÉ SUNRISE Premium  NESCAFÉ SUNRISE
  • 3. Product Class or Product Category:Nestle Put all the Product in one class which related toeach other under one Product Category.Prepared Dishes  MAGGI 2-MINUTE Noodles  MAGGI Dumdaar Noodles  MAGGI Bhuna Masala  MAGGI CUPPA MANIA  MAGGI Healthy Soups  MAGGI MAGIC Cubes  MAGGI Masala-ae-Magic  MAGGI Noodletz MAGGI Sauces  MAGGI Pichkoo  MAGGI Vegetable Atta Noodles  MAGGI Vegetable Multigrainz Noodles  MAGGI Imli Pichkoo Sauce
  • 4. Product Types: Nestle has different Product types in Chocolate.  NESTLÉ DARK CHOCOLATE  NESTLÉ DARK CHOCOLATE Dry Fruits  NESTLÉ Fudges  NESTLÉ SELECTIONS Fine Chocolates  NESTLÉ SELECTIONS Panned Dry Fruits  NESTLÉ KITKAT  NESTLÉ BAR-ONE  NESTLÉ MUNCH  NESTLÉ MUNCH POP CHOC  NESTLÉ Milk Chocolate  NESTLÉ MILKYBAR  NESTLÉ MILKYBAR CHOO  NESTLÉ MILKYBAR Crispy WaferItem :Nestle has 5 variant of coffee and available in 4 size.So the Nestle has 5*4=20 items in Coffee.
  • 5. NeslteMilk Products and Chocolates and Nutrition Beverages Prepared Dishes Confectionery NESTLÉ NESCAFÉ MAGGI 2- NESTLÉ DARK MILKMAID CLASSIC MINUTE CHOCOLATE NESCAFÉ My MAGGI NESTLÉ DARK NESTLÉ a+ milk First Cup Dumdaar CHOCOLATE NESTLÉ ACTIPLUS NESCAFÉ Probiotic Dahi MAGGI Bhuna CAPPUCCINO NESTLÉ Fudges MasalaNESTLÉ EVERYDAY NESCAFÉ NESTLÉ MAGGI CUPPA Dairy Whitener SUNRISE SELECTIONS Fine Premium MANIA Chocolates NESTLÉ NESTLÉ NESCAFÉ MAGGI Healthy SELECTIONS EVERYDAY Ghee SUNRISE Soups Panned Dry NESTLÉ MAGGI MAGIC NESTLÉ KITKAT MILKMAID Cubes NESTLÉ NESLAC MAGGI NESTLÉ BAR- Masala-ae- ONE MAGGI NESTLÉ NESTLÉ Slim Dahi Noodletz MUNCH NESTLÉ NESTLÉ Slim Milk MAGGI Pichkoo MUNCH POP MAGGI NESTLÉ Milk Vegetable Atta Chocolate MAGGI Vegetable NESTLÉ Multigrainz Noodles MILKYBAR MAGGI Imli NESTLÉ Pichkoo Sauce MILKYBAR NESTLÉ MAGGI Pazzta MILKYBAR