The different Brand and Packaging Offered by the Company.
As Amul provides huge employment to the masses nearly
Namaste India Abhishek singh GHS-IMR
Intoduction About Formation of Namaste India Key People in Namaste India
NAMASTE INDIA FOODS PVT. LTD. is an Indian Dairy Company that is committed to supply pure milk & milk products. It is situated at Shivrajpur,31 km far away from Kanpur Nagar. Company has established a developed Agriculture & Cattle Farm where Agriculture & Cattle Farming is done by the scientific method.
The unit is fully automated with international standards. And is planning to collect, process and pasteurize 4 Lakh litre milk per day. It has collection centres in hundred villages and will be extending to 1000 villages by upcoming three years
Members Mr. Murli Dhar - Chairman & MD Mr. Bimal Kumar - Managing Director Mr. Manoj Kumar - Director Mr. Rahul Gyanchandani - Director Mr. Rohit Gyanchandani - Director
Products The product portfolio includes Pasteurized Milk, Pure Ghee, Cheese, Curd, Flavoured Milk and other dairy products.’’
Segmentation of Milk Young Children Urban Family
Functions of Namaste India Procurement Processing Marketing
Procurement Procurement phase includes the act of obtaining milk from the villages. Namaste India dairies have certain societies for this purpose. Namaste India act as a balancing tool for milk between villages and cities.
Processing It includes Pasteurization of milk. Grading and checking of milk. Two types of grading – State milk grading (SMG) National milk grading (NMG)
Marketing It comprises of – Distribution Packaging Warehousing Handling customer complaints through quality control department.
Quality control Quality control is an essential and most important department for any manufacturer. Quality control is depend upon only practical (Survey Analysis and Right Procedure). In NAMASTE INDIA at reception point of milk from different societies (Producers Villagers) Milk is collected and basic test are carried out quickly after cleaning it is send for further processing. Finally after pasteurization three type of milk obtain that is Full cream milk , Toned Milk , Active Milk. Milk
Testing ProessMilk procedure out through some stages---------------- 1. ORGANO LEPTIC TEST : - Seeing - Smell - Testing2. CLOT ON BOILING TEST:- After testing checking is done between good and pour milk. - Formalin test - Soda test - Urea test - Sugar test - Caustic test
3. S.P.C. (Standard plate count) TEST - In this type of testing not more than 25000 Bacteria’s should be present in one ml of milk.4. CLR (Correct Lacto Meter Reading) Test - In this type of testing is done to find out quantity of water in milk.5. M.B.R.T. (Methyl Blue Reduction Test) - M.B.R.T. test is done for milk pasteurization. heating temperature should be 72-80 degree centigrade. Chilled temperature should be 5 degree below.
Opportunites Namaste India ATM’s to establish in urban area Allocation of distributors to expand distribution channels Should focus on rural areas Extend their reach in other states
AMUL MILK Founded in 1946 Indias largest food product marketing organisation with annual Sales Turnover - (2011-12)Rs. 11668 Crores (US $2.5 Billion) BRITANNIA Britannia Industries Ltd (Britannia) was established in 1892 in Kolkata With annual Sales Turnover -(2011-12)Rs. 11254 Crores (US $2.5 Billion LOCAL MILKMAN
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