Some companies have been doing exceptionally well when it comes to innovations and IMCs. Here is one of those. Oreo's unique advertising campaign which made indelible imprints in the hearts of millions.
Oreo was developed and produced by
Nabisco in February 1912 in New York
It is similar to the Hydrox cookie
manufactured by Sunshine, which was
introduced in 1908
OBJECTIVE OF THE
To continue to push the boundaries of
digital creativity by using technologies
like Twitter to bridge real-world events
with online conversations.
A new means of viral marketing to
capture value and provide customised
Oreo cookies to the customers.
Novelty item which made money
STRATEGY AND EXECUTION
Two custom-made vending machines at
the SXSW Interactive Festival enabled
people to create and eat 3D-printed
custom Oreo cookies based on trending
Users browse a selection of “trending
flavours” on a large touchscreen panel
on the front of the machine. Users choose
from 12 flavours and colours of crème
and then watch as their Oreo cookies are
Turns out social trends in edible-cookie form are
a big hit. The reaction on Twitter, as evidenced
by #eatthetweet, was overwhelmingly positive.
Increased brand value, customer satisfaction
Innovations need not to be very
expensive, slight changes and new
ideas in IMC can also turn around the
tables in the favour of company.
Social media marketing is at its peak
and all the good companies are
minting money through it.