OREO: Twitter
Powered
Vending
Machine
By-ABHISHEK KAR
AKDJ's PRESENTATIONS
INTRODUCTION
 Oreo was developed and produced by
Nabisco in February 1912 in New York
City.
 It is similar to the Hydrox...
AKDJ's PRESENTATIONS
Innovation,
Capturing
value, ROI
payback
20:1
People love
customisation,
less competition
People hesi...
OBJECTIVE OF THE
CAMPAIGN
 To continue to push the boundaries of
digital creativity by using technologies
like Twitter to...
STRATEGY AND EXECUTION
 Two custom-made vending machines at
the SXSW Interactive Festival enabled
people to create and ea...
RESULTS
Turns out social trends in edible-cookie form are
a big hit. The reaction on Twitter, as evidenced
by #eatthetweet...
LEARNING AND
CONCLUSION
 Innovations need not to be very
expensive, slight changes and new
ideas in IMC can also turn aro...
AKDJ's PRESENTATIONS
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Oreo twitter powered vending machine

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Some companies have been doing exceptionally well when it comes to innovations and IMCs. Here is one of those. Oreo's unique advertising campaign which made indelible imprints in the hearts of millions.

Published in: Marketing, Business, Technology
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Oreo twitter powered vending machine

  1. 1. OREO: Twitter Powered Vending Machine By-ABHISHEK KAR AKDJ's PRESENTATIONS
  2. 2. INTRODUCTION  Oreo was developed and produced by Nabisco in February 1912 in New York City.  It is similar to the Hydrox cookie manufactured by Sunshine, which was introduced in 1908 AKDJ's PRESENTATIONS
  3. 3. AKDJ's PRESENTATIONS Innovation, Capturing value, ROI payback 20:1 People love customisation, less competition People hesitant, Adaptation of new technology Kellogg's eating share,
  4. 4. OBJECTIVE OF THE CAMPAIGN  To continue to push the boundaries of digital creativity by using technologies like Twitter to bridge real-world events with online conversations.  A new means of viral marketing to capture value and provide customised Oreo cookies to the customers.  Novelty item which made money AKDJ's PRESENTATIONS
  5. 5. STRATEGY AND EXECUTION  Two custom-made vending machines at the SXSW Interactive Festival enabled people to create and eat 3D-printed custom Oreo cookies based on trending Twitter conversations.  Users browse a selection of “trending flavours” on a large touchscreen panel on the front of the machine. Users choose from 12 flavours and colours of crème and then watch as their Oreo cookies are built. AKDJ's PRESENTATIONS
  6. 6. RESULTS Turns out social trends in edible-cookie form are a big hit. The reaction on Twitter, as evidenced by #eatthetweet, was overwhelmingly positive. Increased brand value, customer satisfaction and revenue. AKDJ's PRESENTATIONS
  7. 7. LEARNING AND CONCLUSION  Innovations need not to be very expensive, slight changes and new ideas in IMC can also turn around the tables in the favour of company.  Social media marketing is at its peak and all the good companies are minting money through it. AKDJ's PRESENTATIONS
  8. 8. AKDJ's PRESENTATIONS

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