IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in

Table of Contents Getting started with social media Social media for environmental causes Case Studies – Social Media & Environment Local Influence – DBNMS Greenpeace.org Wecansolveit.org

Getting started with social media

Social media for environmental causes

Case Studies – Social Media & Environment

Local Influence – DBNMS

Greenpeace.org

Wecansolveit.org

GETTING STARTED WITH SOCIAL MEDIA

Why Social Media 41 mn internet users in India (around 4%) Over 74% of net connections over 256 kps Donated Media from traditional media to people Web 2.0 – Users are new creators Easy to find people of similar interest

41 mn internet users in India (around 4%)

Over 74% of net connections over 256 kps

Donated Media from traditional media to people

Web 2.0 – Users are new creators

Easy to find people of similar interest

What is social media

BLOGS

Blogging Tools Platform Hosted: Blogger, Wordpress, Live Spaces Self Hosted: Wordpress, Graffiti Software: Windows Live Writer (blogging tool) FeedDemon (News Aggregator) Ranking: Digg Aggregators: Del.icio.us Stats: ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats) Pinging: Ping-O-Matic, WLW Tagging/Cloud: Blogflux; SiteTagger Social Bookmarking: Feedmelinks; Ma.gnolia; BoingBoing Directories (create blog shadows): Blogcatalog.com; IndiBloggers

Platform

Hosted: Blogger, Wordpress, Live Spaces

Self Hosted: Wordpress, Graffiti

Software:

Windows Live Writer (blogging tool)

FeedDemon (News Aggregator)

Ranking:

Digg

Aggregators:

Del.icio.us

Stats:

ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats)

Pinging:

Ping-O-Matic, WLW

Tagging/Cloud:

Blogflux; SiteTagger

Social Bookmarking:

Feedmelinks; Ma.gnolia; BoingBoing

Directories (create blog shadows):

Blogcatalog.com; IndiBloggers

Industry sites techmeme.com boingboing.com Mashable.com Mouthshut.com ContentSutra.com Desipundit.com Instablog.com Narad.com

techmeme.com

boingboing.com

Mashable.com

Mouthshut.com

ContentSutra.com

Desipundit.com

Instablog.com

Narad.com

Long Tail Blogs Google Alerts ( www. google .com/ alert s ) News Blogs Web Video Groups News Sites (http://news.yahoo.com & http://search.live.com/news ) Comments: Cocomment.com

Google Alerts ( www. google .com/ alert s )

News

Blogs

Web

Video

Groups

News Sites (http://news.yahoo.com & http://search.live.com/news )

Comments:

Cocomment.com

MicroBlogging Twitter.com Pownce.com friendfeed.com

Twitter.com

Pownce.com

friendfeed.com

Rich Media Video: Youtube.com MSN Videos Photos: Flickr.com Smugmug.com Documents: Slideshare.com

Video:

Youtube.com

MSN Videos

Photos:

Flickr.com

Smugmug.com

Documents:

Slideshare.com

Social Bookmarks del.icio.us Popular, recent news, subscriptions, search ma.gnolia.com Stumbleupon.com

del.icio.us

Popular, recent news, subscriptions, search

ma.gnolia.com

Stumbleupon.com

Social Networks facebook.com Facebook apps orkut.com Linkedin.com

facebook.com

Facebook apps

orkut.com

Linkedin.com

New developments Mobile Open APIs – Facebook connect Platform interoperability

Mobile

Open APIs – Facebook connect

Platform interoperability

Blogger Engagement Know bloggers and their blogs. Target with unique content Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases Being part of the blogging community is essential Provide them with targeted information –not mass mailing Contact should be less frequent, better targeted, and to-the-point Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership Respect all views –positive and negative

Know bloggers and their blogs. Target with unique content

Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases

Being part of the blogging community is essential

Provide them with targeted information –not mass mailing

Contact should be less frequent, better targeted, and to-the-point

Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership

Respect all views –positive and negative

SOCIAL MEDIA: SOCIAL INITIATIVES

Activate Social Media Identify Develop Engage+ recruit Promote + distribute Empower Participate

Identify

Develop

Engage+ recruit

Promote + distribute

Empower

Participate

Social Media for Environment I Thought Leadership through Web 2.0 Earning Trust & Establish Credibilty Attain and NOT Claim Reach to network of friends Keep people informed of social causes Raise Funds

Thought Leadership through Web 2.0

Earning Trust & Establish Credibilty

Attain and NOT Claim

Reach to network of friends

Keep people informed of social causes

Raise Funds

Social Media for Environment II Promote the Climate Initiatives: Sometimes blogs are more read than Newspapers/articles Better linking with other orgs: Networking is important, even more publicly Increase visibility: Blogroll could contains MVP blogs Tagging, Ranking, Trackbacks Promote offline & online local activities: Local/International community/MS events Remember the “personal touch”: There is a person behind

Promote the Climate Initiatives:

Sometimes blogs are more read than Newspapers/articles

Better linking with other orgs:

Networking is important, even more publicly

Increase visibility:

Blogroll could contains MVP blogs

Tagging, Ranking, Trackbacks

Promote offline & online local activities:

Local/International community/MS events

Remember the “personal touch”:

There is a person behind

CASE STUDIES Greenpeace WeCanDoIt

Greenpeace WeCanDoIt

Localized Websites

Greenpeace blogs

Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in