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Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
Social Media for Social Causes - Climate
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Social Media for Social Causes - Climate

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  • Transcript

    • 1. IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in
    • 2. Table of Contents
      • Getting started with social media
      • Social media for environmental causes
      • Case Studies – Social Media & Environment
        • Local Influence – DBNMS
        • Greenpeace.org
        • Wecansolveit.org
    • 3. GETTING STARTED WITH SOCIAL MEDIA
    • 4. Why Social Media
      • 41 mn internet users in India (around 4%)
        • Over 74% of net connections over 256 kps
      • Donated Media from traditional media to people
      • Web 2.0 – Users are new creators
      • Easy to find people of similar interest
    • 5. What is social media
    • 6. BLOGS
    • 7. Blogging Tools
      • Platform
        • Hosted: Blogger, Wordpress, Live Spaces
        • Self Hosted: Wordpress, Graffiti
      • Software:
        • Windows Live Writer (blogging tool)
        • FeedDemon (News Aggregator)
      • Ranking:
        • Digg
      • Aggregators:
        • Del.icio.us
      • Stats:
        • ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats)
      • Pinging:
        • Ping-O-Matic, WLW
      • Tagging/Cloud:
        • Blogflux; SiteTagger
      • Social Bookmarking:
        • Feedmelinks; Ma.gnolia; BoingBoing
      • Directories (create blog shadows):
        • Blogcatalog.com; IndiBloggers
    • 8. Industry sites
      • techmeme.com
      • boingboing.com
      • Mashable.com
      • Mouthshut.com
      • ContentSutra.com
      • Desipundit.com
      • Instablog.com
      • Narad.com
    • 9. Long Tail Blogs
        • Google Alerts ( www. google .com/ alert s )
          • News
          • Blogs
          • Web
          • Video
          • Groups
        • News Sites (http://news.yahoo.com & http://search.live.com/news )
        • Comments:
          • Cocomment.com
    • 10. MicroBlogging
      • Twitter.com
      • Pownce.com
      • friendfeed.com
    • 11. Rich Media
      • Video:
      • Youtube.com
      • MSN Videos
      • Photos:
      • Flickr.com
      • Smugmug.com
      • Documents:
      • Slideshare.com
    • 12. Social Bookmarks
      • del.icio.us
        • Popular, recent news, subscriptions, search
      • ma.gnolia.com
      • Stumbleupon.com
    • 13. Social Networks
      • facebook.com
        • Facebook apps
      • orkut.com
      • Linkedin.com
    • 14. New developments
      • Mobile
      • Open APIs – Facebook connect
      • Platform interoperability
    • 15. Blogger Engagement
      • Know bloggers and their blogs. Target with unique content
      • Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases
      • Being part of the blogging community is essential
      • Provide them with targeted information –not mass mailing
      • Contact should be less frequent, better targeted, and to-the-point
      • Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership
      • Respect all views –positive and negative
    • 16. SOCIAL MEDIA: SOCIAL INITIATIVES
    • 17. Activate Social Media
      • Identify
      • Develop
      • Engage+ recruit
      • Promote + distribute
      • Empower
      • Participate
    • 18. Social Media for Environment I
      • Thought Leadership through Web 2.0
        • Earning Trust & Establish Credibilty
        • Attain and NOT Claim
      • Reach to network of friends
        • Keep people informed of social causes
      • Raise Funds
    • 19. Social Media for Environment II
      • Promote the Climate Initiatives:
        • Sometimes blogs are more read than Newspapers/articles
      • Better linking with other orgs:
        • Networking is important, even more publicly
      • Increase visibility:
        • Blogroll could contains MVP blogs
        • Tagging, Ranking, Trackbacks
      • Promote offline & online local activities:
        • Local/International community/MS events
      • Remember the “personal touch”:
        • There is a person behind
    • 20. CASE STUDIES
      • Greenpeace WeCanDoIt
    • 21.  
    • 22. Localized Websites
    • 23.  
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28.  
    • 29. Greenpeace blogs
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34. Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in

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