• Save
Social Media for Social Causes - Climate
Upcoming SlideShare
Loading in...5
×
 

Social Media for Social Causes - Climate

on

  • 1,476 views

 

Statistics

Views

Total Views
1,476
Slideshare-icon Views on SlideShare
1,474
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
0

2 Embeds 2

http://www.linkedin.com 1
http://www.slideee.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media for Social Causes - Climate Social Media for Social Causes - Climate Presentation Transcript

  • IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in
  • Table of Contents
    • Getting started with social media
    • Social media for environmental causes
    • Case Studies – Social Media & Environment
      • Local Influence – DBNMS
      • Greenpeace.org
      • Wecansolveit.org
  • GETTING STARTED WITH SOCIAL MEDIA
  • Why Social Media
    • 41 mn internet users in India (around 4%)
      • Over 74% of net connections over 256 kps
    • Donated Media from traditional media to people
    • Web 2.0 – Users are new creators
    • Easy to find people of similar interest
  • What is social media
  • BLOGS
  • Blogging Tools
    • Platform
      • Hosted: Blogger, Wordpress, Live Spaces
      • Self Hosted: Wordpress, Graffiti
    • Software:
      • Windows Live Writer (blogging tool)
      • FeedDemon (News Aggregator)
    • Ranking:
      • Digg
    • Aggregators:
      • Del.icio.us
    • Stats:
      • ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats)
    • Pinging:
      • Ping-O-Matic, WLW
    • Tagging/Cloud:
      • Blogflux; SiteTagger
    • Social Bookmarking:
      • Feedmelinks; Ma.gnolia; BoingBoing
    • Directories (create blog shadows):
      • Blogcatalog.com; IndiBloggers
  • Industry sites
    • techmeme.com
    • boingboing.com
    • Mashable.com
    • Mouthshut.com
    • ContentSutra.com
    • Desipundit.com
    • Instablog.com
    • Narad.com
  • Long Tail Blogs
      • Google Alerts ( www. google .com/ alert s )
        • News
        • Blogs
        • Web
        • Video
        • Groups
      • News Sites (http://news.yahoo.com & http://search.live.com/news )
      • Comments:
        • Cocomment.com
  • MicroBlogging
    • Twitter.com
    • Pownce.com
    • friendfeed.com
  • Rich Media
    • Video:
    • Youtube.com
    • MSN Videos
    • Photos:
    • Flickr.com
    • Smugmug.com
    • Documents:
    • Slideshare.com
  • Social Bookmarks
    • del.icio.us
      • Popular, recent news, subscriptions, search
    • ma.gnolia.com
    • Stumbleupon.com
  • Social Networks
    • facebook.com
      • Facebook apps
    • orkut.com
    • Linkedin.com
  • New developments
    • Mobile
    • Open APIs – Facebook connect
    • Platform interoperability
  • Blogger Engagement
    • Know bloggers and their blogs. Target with unique content
    • Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases
    • Being part of the blogging community is essential
    • Provide them with targeted information –not mass mailing
    • Contact should be less frequent, better targeted, and to-the-point
    • Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership
    • Respect all views –positive and negative
  • SOCIAL MEDIA: SOCIAL INITIATIVES
  • Activate Social Media
    • Identify
    • Develop
    • Engage+ recruit
    • Promote + distribute
    • Empower
    • Participate
  • Social Media for Environment I
    • Thought Leadership through Web 2.0
      • Earning Trust & Establish Credibilty
      • Attain and NOT Claim
    • Reach to network of friends
      • Keep people informed of social causes
    • Raise Funds
  • Social Media for Environment II
    • Promote the Climate Initiatives:
      • Sometimes blogs are more read than Newspapers/articles
    • Better linking with other orgs:
      • Networking is important, even more publicly
    • Increase visibility:
      • Blogroll could contains MVP blogs
      • Tagging, Ranking, Trackbacks
    • Promote offline & online local activities:
      • Local/International community/MS events
    • Remember the “personal touch”:
      • There is a person behind
  • CASE STUDIES
    • Greenpeace WeCanDoIt
  •  
  • Localized Websites
  •  
  •  
  •  
  •  
  •  
  •  
  • Greenpeace blogs
  •  
  •  
  •  
  •  
  • Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in