Social Media for Social Causes - Climate

  • 678 views
Uploaded on

 

More in: Education , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
678
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in
  • 2. Table of Contents
    • Getting started with social media
    • Social media for environmental causes
    • Case Studies – Social Media & Environment
      • Local Influence – DBNMS
      • Greenpeace.org
      • Wecansolveit.org
  • 3. GETTING STARTED WITH SOCIAL MEDIA
  • 4. Why Social Media
    • 41 mn internet users in India (around 4%)
      • Over 74% of net connections over 256 kps
    • Donated Media from traditional media to people
    • Web 2.0 – Users are new creators
    • Easy to find people of similar interest
  • 5. What is social media
  • 6. BLOGS
  • 7. Blogging Tools
    • Platform
      • Hosted: Blogger, Wordpress, Live Spaces
      • Self Hosted: Wordpress, Graffiti
    • Software:
      • Windows Live Writer (blogging tool)
      • FeedDemon (News Aggregator)
    • Ranking:
      • Digg
    • Aggregators:
      • Del.icio.us
    • Stats:
      • ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats)
    • Pinging:
      • Ping-O-Matic, WLW
    • Tagging/Cloud:
      • Blogflux; SiteTagger
    • Social Bookmarking:
      • Feedmelinks; Ma.gnolia; BoingBoing
    • Directories (create blog shadows):
      • Blogcatalog.com; IndiBloggers
  • 8. Industry sites
    • techmeme.com
    • boingboing.com
    • Mashable.com
    • Mouthshut.com
    • ContentSutra.com
    • Desipundit.com
    • Instablog.com
    • Narad.com
  • 9. Long Tail Blogs
      • Google Alerts ( www. google .com/ alert s )
        • News
        • Blogs
        • Web
        • Video
        • Groups
      • News Sites (http://news.yahoo.com & http://search.live.com/news )
      • Comments:
        • Cocomment.com
  • 10. MicroBlogging
    • Twitter.com
    • Pownce.com
    • friendfeed.com
  • 11. Rich Media
    • Video:
    • Youtube.com
    • MSN Videos
    • Photos:
    • Flickr.com
    • Smugmug.com
    • Documents:
    • Slideshare.com
  • 12. Social Bookmarks
    • del.icio.us
      • Popular, recent news, subscriptions, search
    • ma.gnolia.com
    • Stumbleupon.com
  • 13. Social Networks
    • facebook.com
      • Facebook apps
    • orkut.com
    • Linkedin.com
  • 14. New developments
    • Mobile
    • Open APIs – Facebook connect
    • Platform interoperability
  • 15. Blogger Engagement
    • Know bloggers and their blogs. Target with unique content
    • Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases
    • Being part of the blogging community is essential
    • Provide them with targeted information –not mass mailing
    • Contact should be less frequent, better targeted, and to-the-point
    • Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership
    • Respect all views –positive and negative
  • 16. SOCIAL MEDIA: SOCIAL INITIATIVES
  • 17. Activate Social Media
    • Identify
    • Develop
    • Engage+ recruit
    • Promote + distribute
    • Empower
    • Participate
  • 18. Social Media for Environment I
    • Thought Leadership through Web 2.0
      • Earning Trust & Establish Credibilty
      • Attain and NOT Claim
    • Reach to network of friends
      • Keep people informed of social causes
    • Raise Funds
  • 19. Social Media for Environment II
    • Promote the Climate Initiatives:
      • Sometimes blogs are more read than Newspapers/articles
    • Better linking with other orgs:
      • Networking is important, even more publicly
    • Increase visibility:
      • Blogroll could contains MVP blogs
      • Tagging, Ranking, Trackbacks
    • Promote offline & online local activities:
      • Local/International community/MS events
    • Remember the “personal touch”:
      • There is a person behind
  • 20. CASE STUDIES
    • Greenpeace WeCanDoIt
  • 21.  
  • 22. Localized Websites
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29. Greenpeace blogs
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34. Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in