IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th  2008 Abhishek Kant http://abhishekkant.net   Ashi...
Table of Contents <ul><li>Getting started with social media </li></ul><ul><li>Social media for environmental causes </li><...
GETTING STARTED WITH SOCIAL MEDIA
Why Social Media <ul><li>41 mn internet users in India (around 4%) </li></ul><ul><ul><li>Over 74% of net connections over ...
What is social media
BLOGS
Blogging Tools <ul><li>Platform </li></ul><ul><ul><li>Hosted: Blogger, Wordpress, Live Spaces </li></ul></ul><ul><ul><li>S...
Industry sites <ul><li>techmeme.com </li></ul><ul><li>boingboing.com </li></ul><ul><li>Mashable.com </li></ul><ul><li>Mout...
Long Tail Blogs <ul><ul><li>Google Alerts   ( www. google .com/ alert s ) </li></ul></ul><ul><ul><ul><li>News </li></ul></...
MicroBlogging <ul><li>Twitter.com </li></ul><ul><li>Pownce.com </li></ul><ul><li>friendfeed.com </li></ul>
Rich Media <ul><li>Video: </li></ul><ul><li>Youtube.com </li></ul><ul><li>MSN Videos </li></ul><ul><li>Photos: </li></ul><...
Social Bookmarks <ul><li>del.icio.us </li></ul><ul><ul><li>Popular, recent news, subscriptions, search </li></ul></ul><ul>...
Social Networks <ul><li>facebook.com </li></ul><ul><ul><li>Facebook apps </li></ul></ul><ul><li>orkut.com </li></ul><ul><l...
New developments <ul><li>Mobile </li></ul><ul><li>Open APIs – Facebook connect </li></ul><ul><li>Platform interoperability...
Blogger Engagement <ul><li>Know bloggers and their blogs. Target with unique content </li></ul><ul><li>Treat them professi...
SOCIAL MEDIA: SOCIAL INITIATIVES
Activate Social Media <ul><li>Identify </li></ul><ul><li>Develop </li></ul><ul><li>Engage+ recruit </li></ul><ul><li>Promo...
Social Media for Environment I <ul><li>Thought Leadership through Web 2.0 </li></ul><ul><ul><li>Earning Trust & Establish ...
Social Media for Environment II <ul><li>Promote the Climate Initiatives: </li></ul><ul><ul><li>Sometimes blogs are more re...
CASE STUDIES <ul><li>Greenpeace WeCanDoIt </li></ul>
 
Localized Websites
 
 
 
 
 
 
Greenpeace blogs
 
 
 
 
Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net   Ashish Chopra http://empt...
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Social Media for Social Causes - Climate

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  • Transcript of "Social Media for Social Causes - Climate"

    1. 1. IYCN-TYPF Climate Leadership Training – Social Media training Dec 20 th 2008 Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in http://www.ibnms.com http://delhibloggers.in
    2. 2. Table of Contents <ul><li>Getting started with social media </li></ul><ul><li>Social media for environmental causes </li></ul><ul><li>Case Studies – Social Media & Environment </li></ul><ul><ul><li>Local Influence – DBNMS </li></ul></ul><ul><ul><li>Greenpeace.org </li></ul></ul><ul><ul><li>Wecansolveit.org </li></ul></ul>
    3. 3. GETTING STARTED WITH SOCIAL MEDIA
    4. 4. Why Social Media <ul><li>41 mn internet users in India (around 4%) </li></ul><ul><ul><li>Over 74% of net connections over 256 kps </li></ul></ul><ul><li>Donated Media from traditional media to people </li></ul><ul><li>Web 2.0 – Users are new creators </li></ul><ul><li>Easy to find people of similar interest </li></ul>
    5. 5. What is social media
    6. 6. BLOGS
    7. 7. Blogging Tools <ul><li>Platform </li></ul><ul><ul><li>Hosted: Blogger, Wordpress, Live Spaces </li></ul></ul><ul><ul><li>Self Hosted: Wordpress, Graffiti </li></ul></ul><ul><li>Software: </li></ul><ul><ul><li>Windows Live Writer (blogging tool) </li></ul></ul><ul><ul><li>FeedDemon (News Aggregator) </li></ul></ul><ul><li>Ranking: </li></ul><ul><ul><li>Digg </li></ul></ul><ul><li>Aggregators: </li></ul><ul><ul><li>Del.icio.us </li></ul></ul><ul><li>Stats: </li></ul><ul><ul><li>ClustrMaps; Mybloglog; BlogPulse; Feedjit (real-time stats) </li></ul></ul><ul><li>Pinging: </li></ul><ul><ul><li>Ping-O-Matic, WLW </li></ul></ul><ul><li>Tagging/Cloud: </li></ul><ul><ul><li>Blogflux; SiteTagger </li></ul></ul><ul><li>Social Bookmarking: </li></ul><ul><ul><li>Feedmelinks; Ma.gnolia; BoingBoing </li></ul></ul><ul><li>Directories (create blog shadows): </li></ul><ul><ul><li>Blogcatalog.com; IndiBloggers </li></ul></ul>
    8. 8. Industry sites <ul><li>techmeme.com </li></ul><ul><li>boingboing.com </li></ul><ul><li>Mashable.com </li></ul><ul><li>Mouthshut.com </li></ul><ul><li>ContentSutra.com </li></ul><ul><li>Desipundit.com </li></ul><ul><li>Instablog.com </li></ul><ul><li>Narad.com </li></ul>
    9. 9. Long Tail Blogs <ul><ul><li>Google Alerts ( www. google .com/ alert s ) </li></ul></ul><ul><ul><ul><li>News </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Web </li></ul></ul></ul><ul><ul><ul><li>Video </li></ul></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><li>News Sites (http://news.yahoo.com & http://search.live.com/news ) </li></ul></ul><ul><ul><li>Comments: </li></ul></ul><ul><ul><ul><li>Cocomment.com </li></ul></ul></ul>
    10. 10. MicroBlogging <ul><li>Twitter.com </li></ul><ul><li>Pownce.com </li></ul><ul><li>friendfeed.com </li></ul>
    11. 11. Rich Media <ul><li>Video: </li></ul><ul><li>Youtube.com </li></ul><ul><li>MSN Videos </li></ul><ul><li>Photos: </li></ul><ul><li>Flickr.com </li></ul><ul><li>Smugmug.com </li></ul><ul><li>Documents: </li></ul><ul><li>Slideshare.com </li></ul>
    12. 12. Social Bookmarks <ul><li>del.icio.us </li></ul><ul><ul><li>Popular, recent news, subscriptions, search </li></ul></ul><ul><li>ma.gnolia.com </li></ul><ul><li>Stumbleupon.com </li></ul>
    13. 13. Social Networks <ul><li>facebook.com </li></ul><ul><ul><li>Facebook apps </li></ul></ul><ul><li>orkut.com </li></ul><ul><li>Linkedin.com </li></ul>
    14. 14. New developments <ul><li>Mobile </li></ul><ul><li>Open APIs – Facebook connect </li></ul><ul><li>Platform interoperability </li></ul>
    15. 15. Blogger Engagement <ul><li>Know bloggers and their blogs. Target with unique content </li></ul><ul><li>Treat them professionally and build up a long term relationship which goes far beyond dispensing press releases </li></ul><ul><li>Being part of the blogging community is essential </li></ul><ul><li>Provide them with targeted information –not mass mailing </li></ul><ul><li>Contact should be less frequent, better targeted, and to-the-point </li></ul><ul><li>Reading, engaging with bloggers, and attending events with them are crucial in this two-way partnership </li></ul><ul><li>Respect all views –positive and negative </li></ul>
    16. 16. SOCIAL MEDIA: SOCIAL INITIATIVES
    17. 17. Activate Social Media <ul><li>Identify </li></ul><ul><li>Develop </li></ul><ul><li>Engage+ recruit </li></ul><ul><li>Promote + distribute </li></ul><ul><li>Empower </li></ul><ul><li>Participate </li></ul>
    18. 18. Social Media for Environment I <ul><li>Thought Leadership through Web 2.0 </li></ul><ul><ul><li>Earning Trust & Establish Credibilty </li></ul></ul><ul><ul><li>Attain and NOT Claim </li></ul></ul><ul><li>Reach to network of friends </li></ul><ul><ul><li>Keep people informed of social causes </li></ul></ul><ul><li>Raise Funds </li></ul>
    19. 19. Social Media for Environment II <ul><li>Promote the Climate Initiatives: </li></ul><ul><ul><li>Sometimes blogs are more read than Newspapers/articles </li></ul></ul><ul><li>Better linking with other orgs: </li></ul><ul><ul><li>Networking is important, even more publicly </li></ul></ul><ul><li>Increase visibility: </li></ul><ul><ul><li>Blogroll could contains MVP blogs </li></ul></ul><ul><ul><li>Tagging, Ranking, Trackbacks </li></ul></ul><ul><li>Promote offline & online local activities: </li></ul><ul><ul><li>Local/International community/MS events </li></ul></ul><ul><li>Remember the “personal touch”: </li></ul><ul><ul><li>There is a person behind </li></ul></ul>
    20. 20. CASE STUDIES <ul><li>Greenpeace WeCanDoIt </li></ul>
    21. 22. Localized Websites
    22. 29. Greenpeace blogs
    23. 34. Thanks Bloggers Community in Delhi: www.delhibloggers.in Abhishek Kant http://abhishekkant.net Ashish Chopra http://emptyhead.in

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