Abhishek Kant [email_address] http://www.abhishekkant.net http://www.trafficviolators.com Corporate Brand Monitoring using Social Media

Basics Measuring your site: Analytics Page Views Unique Users PV/ Visit Bounce Rate Avg. Time on site No. of Comments % New Visits Traffic Sources & Keywords RSS Aggregation Online Readers Desktop Readers http://www.abhishekkant.net

Measuring your site: Analytics

Page Views

Unique Users

PV/ Visit

Bounce Rate

Avg. Time on site

No. of Comments

% New Visits

Traffic Sources & Keywords

RSS Aggregation

Online Readers

Desktop Readers

Track this! That is my photo you tagged ! Do you think product x is worth buying? I am hosting an XBOX party! Who wants to come? What happens offline is discussed online & What happens online is discussed online

Permanent Broader Outreach http://www.abhishekkant.net Blogs Ads Reports Events Neutrality Credibility Permanence Searchability Interconnection Reach

49 mn internet users in India 7.5 hrs spent on internet/ week (18-35 Males)

Social Media Strategy http://www.abhishekkant.net

What is being said.. Company Name (Microsoft, Oracle, TrafficViolators) Department Name (MSR, Research) Company URL (trafficviolators.com) Public facing figures (bill gates, steve ballmer) Product name, Product URLs (Oracle, AIR, Vista) Competitors (google, linux, redhat) Topics of Interest (open source, security) Get more keywords using google adwords & live adlab http://www.abhishekkant.net

Company Name (Microsoft, Oracle, TrafficViolators)

Department Name (MSR, Research)

Company URL (trafficviolators.com)

Public facing figures (bill gates, steve ballmer)

Product name, Product URLs (Oracle, AIR, Vista)

Competitors (google, linux, redhat)

Topics of Interest (open source, security)

Get more keywords using google adwords & live adlab

Where is it being said.. Industry sites Authority Sites Long Tail Blogs Microblogging Social Bookmarks Social Networks Rich Media Status Messages Also, in sponsored communities http://www.abhishekkant.net

Industry sites

Authority Sites

Long Tail Blogs

Microblogging

Social Bookmarks

Social Networks

Rich Media

Status Messages

Also, in sponsored communities

Blog Strategy http://www.abhishekkant.net

Mindset Dialogues vs Messages Embrace positive and negative feedback Listening Proactively Transparency = Trust = Influence Plan for contingency

Dialogues vs Messages

Embrace positive and negative feedback

Listening Proactively

Transparency = Trust = Influence

Plan for contingency

Community Norms An individual is the focus Be seen as honest (accept mistakes readily) and responsible (DON’T LIE EVER) Tune communication to be spontaneous and passionate (few spelling mistakes are fine) Show your human side vs corporate side Treat communities like you're visiting someone's house Bloggers trust each other more Don’t try to over-manage the blog conversations http://www.abhishekkant.net

An individual is the focus

Be seen as honest (accept mistakes readily) and responsible (DON’T LIE EVER)

Tune communication to be spontaneous and passionate (few spelling mistakes are fine)

Show your human side vs corporate side

Treat communities like you're visiting someone's house

Bloggers trust each other more

Don’t try to over-manage the blog conversations

Blog Strategy http://www.abhishekkant.net

Find Early Adopters Engaging with Enthusiasts: Gain trust Get to know them Ask for help (don’t command) Enthusiastic Internal Folks

Engaging with Enthusiasts:

Gain trust

Get to know them

Ask for help (don’t command)

Enthusiastic Internal Folks

Blog Strategy http://www.abhishekkant.net

Community Favorability (CoFav*) http://www.abhishekkant.net * Copyright by Abhishek Kant

How to track Walled Garden http://www.abhishekkant.net

Industry sites techmeme.com boingboing.com blogstreet.com/ Mouthshut.com http://www.abhishekkant.net

techmeme.com

boingboing.com

blogstreet.com/

Mouthshut.com

Authority Sites digg.com – latest news Check doggdot.us for consolidation digg+slashdot+del.icio.us technorati.com – blog search, tag, watchlist & popular blogstreet.com – blog buzz, blog live bloglines.com reddit.com/search.rss?q=MVP Icerocket.com http://www.abhishekkant.net

digg.com – latest news

Check doggdot.us for consolidation digg+slashdot+del.icio.us

technorati.com – blog search, tag, watchlist & popular

blogstreet.com – blog buzz, blog live

bloglines.com

reddit.com/search.rss?q=MVP

Icerocket.com

MicroBlogging summize.com tweetscan.com pownce.com http://www.google.com/coop/cse?cx=007873026666759118973%3Aqmswfl-luui friendfeed.com http://www.abhishekkant.net

summize.com

tweetscan.com

pownce.com

http://www.google.com/coop/cse?cx=007873026666759118973%3Aqmswfl-luui

friendfeed.com

Long Tail Blogs Google Alerts ( www. google .com/ alert s ) News Blogs Web Video Groups News Sites (http://news.yahoo.com & http://search.live.com/news ) Comments: Cocomment.com http://www.abhishekkant.net

Google Alerts ( www. google .com/ alert s )

News

Blogs

Web

Video

Groups

News Sites (http://news.yahoo.com & http://search.live.com/news )

Comments: Cocomment.com

Rich Media Youtube.com Flickr.com Slideshare.com http://www.abhishekkant.net

Youtube.com

Flickr.com

Slideshare.com

Social Bookmarks del.icio.us Popular, recent news, subscriptions, search ma.gnolia.com Stumbleupon.com http://www.abhishekkant.net

del.icio.us

Popular, recent news, subscriptions, search

ma.gnolia.com

Stumbleupon.com

Social Networks facebook.com orkut.com Linkedin.com http://www.abhishekkant.net

facebook.com

orkut.com

Linkedin.com

Your Toolkit bloginfluence.net trends.google.com google – Hot Trends blogpulse.com MSN Messenger status/ Gmail status/ Yahoo status Yahoo Q&A http://www.abhishekkant.net

bloginfluence.net

trends.google.com

google – Hot Trends

blogpulse.com

MSN Messenger status/ Gmail status/ Yahoo status

Yahoo Q&A

Blog Strategy http://www.abhishekkant.net

Questions http://www.abhishekkant.net [email_address]