Corporate Blogging

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

5 comments

Comments 1 - 5 of 5 previous next Post a comment

  • + abhishekkant Abhishek Kant 11 months ago
    business blogging has to live within the norms and rules of businesses with multiple stakeholders. the key is to formulate a clear strategy in collaboration with all the stakeholders..
  • + tanksons Prakash Tanksale 11 months ago
    Is business blogging an hidden agenda, which cannot be achieved in normal course of business with bosses, peers, customers and service providers?
  • + abhishekkant Abhishek Kant 2 years ago
    The audio of the presentation delivered is located at: http://cid-b57885a726c2b921.skydrive.live.com/self.aspx/M...



    Enjoy the conversation!
  • + abhishekkant Abhishek Kant 2 years ago
    thank you... have added the tag to the presentation..
  • + sukhi Sukhdev Singh 2 years ago
    You forgot to tag it with BlogCampDelhi.
    :-)
Post a comment
Embed Video
Edit your comment Cancel

13 Favorites, 3 Groups & 1 Event

Corporate Blogging - Presentation Transcript

  1. Corporate Blogging With focus on India Abhishek Kant www.abhishekkant.net
  2. Who am I
    • Blogger, Technologist & Social Media Adopter
    • http://www.abhishekkant.net
    • http://twitter.com/abhishekkant
    • http://www.linkedin.com/in/abhishekkant
  3. Corporate Blogs - I
    • Blogs.infosys.com
    • Ajitb.rediffland.com
  4. Corporate Blogs - II
    • Raahi.com
    • http://research.microsoft.com
    • http://www.alootechie.net
  5. Corporate Blogging: What’s Different
    • Controlled Environment
    • Shareholder Value - Support Sales
    • Structured Teams
  6. Quick Roadblocks
    • Selling the value of community
    • Getting new users to sign up
    • Building up the super contributors
    • Status Quo
  7. Let’s go
  8. Buy In – RoI Based
    • Direct Sales
    • Word of mouth/ Buzz Generation
      • Reach
      • Adoption
      • Image/ Brand
    • Product Feedback & EA System
    • Customer generated content
    • Self Supporting Ecosystem
    • Satisfaction
  9. Strategy
    • Organizational responsibility
    • Why Blog
      • Community Needs
      • Community Audit
    • Who blogs and where?
    • What medium?
    • Blogging guidelines
    • Contingency Plan
    • Measurement
  10. Organizing
    • Forming a team in charge of blogging
    • Training on Blog policy
    • Provide blogging platform
    • Branding the blogs
    • Assimilation of blogs
  11. Operations
    • Establishing blogging frequency
    • Establishing chain of approval for team/ sensitive blogs
    • Commenting
    • Response Management
    • Continuous Measurement
  12. Soliciting Participation
    • Building Personal brands
    • Empowerment
    • Tiered Recognition
    • Help Network
      • Offline Meeting
    • Develop non-job skill
  13. Risks & Challenges
    • Metrics & Analytics
    • Legal Liability
      • Implied Warranty
      • Copyright
    • PR Issue: Negative posts, Confidentiality
    • IP Disclosures
    • Blogs after employee leaves
  14. Case Study: Microsoft Blogs
    • Over 6000 blogs on MSDN & TechNet
    • Many more on external sites e.g. weblogs.asp.net
    • Internal Blogs exist
    • STO for infrastructure
    • Organized new media channels – channel9.com/ on10.net/ channel8.com
    • Many are team blogs esp. the product blogs e.g. blogs.msdn.com/ie
    • Blogging guidelines exist – “Blog Smart”
    • Implied warranty statement
    • Mail alias to collaborate amongst bloggers
  15. Questions? Need Help? [email_address]

+ Abhishek KantAbhishek Kant, 2 years ago

custom

6177 views, 13 favs, 7 embeds more stats

Blogging in companies presents different challenges more

More Info

© All Rights Reserved

Go to text version
  • Total Views 6177
    • 6120 on SlideShare
    • 57 from embeds
  • Comments 5
  • Favorites 13
  • Downloads 0
Most viewed embeds
  • 40 views on http://www.abhishekkant.net
  • 11 views on http://www.camillejourdain.fr
  • 2 views on http://qverify.blogspot.com
  • 1 views on http://bloggingly.com
  • 1 views on http://www.blogstreetjournal.com

more

All embeds
  • 40 views on http://www.abhishekkant.net
  • 11 views on http://www.camillejourdain.fr
  • 2 views on http://qverify.blogspot.com
  • 1 views on http://bloggingly.com
  • 1 views on http://www.blogstreetjournal.com
  • 1 views on http://www.wikisocial.org
  • 1 views on http://www.brijj.com

less

Flagged as inappropriate Flag as inappropriate
Flag as innappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel

Categories