Nokia India - Your Wish is My App | Social Media Campaign|

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The Nokia Your Wish Is My App campaign was awarded the Social Media Campaign of the Year at the CMO Asia Awards 2013 in Singapore. The campaign was a huge success with the online community and successfully collected a lot of consumer feedback, and user generated content leading to a large number of published apps on the Windows App Store for Nokia.

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Nokia India - Your Wish is My App | Social Media Campaign|

  1. 1. Your Wish is My App Social Media Campaign
  2. 2. Key Objectives To build association with the extensive line up of apps on Nokia Lumia (Windows Phone) To provide a platform for greater innovation and inviting suggestions from the consumers Developing and taking the benefits of the application to wider audience of consumers in the Windows Marketplace
  3. 3. Target Audience Tech enthusiasts (16-24 yrs), looking forward to get their app idea developed and reach a wider spectrum of audience
  4. 4. The Journey Create an idea hub on Facebook +Twitter contests Invite App ideas Organize Tweet ups across various cities (Twestivals) Collect App ideas +Vote Showcase the ideas on Shortlisted ideas world’s first reality show reality show on NDTV Top 3 winning ideas to be developed into successful apps for the Windows Phone Marketplace. In addition to the grand prize of Rs 10 lakhs (1 million),the runner up to get Rs 5 lakhs and Rs 2 lakhs each. Rest 7 winners to win 7 Nokia Lumia 920 handsets. Judged by a panel of experts
  5. 5. Facebook
  6. 6. ‘Your Wish Is My App’ initiative started on social by developing an idea hub on Facebook, inviting the consumers to submit their App ideas
  7. 7. Facebook hub to collect the App ideas
  8. 8. To further increase the participation, consumers were invited to submit their App ideas through daily Facebook updates
  9. 9. Post the submissions, the App ideas were open for public voting out of which one winner was chosen to be a part of the ‘Your Wish Is My App’NDTV show
  10. 10. Twitter
  11. 11. Leveraged Twitter as the primary platform to invite consumers and submit their App ideas A series of contests were run on the Nokia India official Twitter property, creating maximum visibility for the initiative and collecting commendable number of App ideas from the consumers
  12. 12. The response from consumers was overwhelming !
  13. 13. Engaged with influential Twelebs to run contests on their online network to collect app ideas and further amplify the buzz
  14. 14. #YourWishIsMyApp trended for 9 consecutive days on the India trend map !
  15. 15. To accrue votes, a series of twitter contests were run on our official property asking our followers to vote good/bad against one relevant app idea
  16. 16. #YourWishIsMyApp again trended thrice on the India trend map !
  17. 17. Twestivals
  18. 18. 3 Mega Twestivals were conducted in Bangalore, Mumbai and Delhi Consumers, bloggers and influencers were invited to come and present their App ideas to the panel of judges 3 shortlisted ideas from each city were made to be a part of the ‘Your Wish Is My App’ NDTV show
  19. 19. YourWishisMyApp Twestival Bangalore Chapter
  20. 20. Attended by over 100 people, Your Wish is My App Twestival in Bangalore was conducted as an interactive community meet up & an audition for World’s 1st App Reality Show Hosted by @teentakle1212 and @dhempe, 2 highly influential Bloggers from Bangalore & Adding to the flavor of interactivity, we also had @funny_leone, a standup comedian talking about apps and life engaging the audience 1000 app ideas collected from the Twestival itself
  21. 21. Twitter Went Buzzing with #YourWishIsMyApp in Bangalore
  22. 22. YourWishisMyApp Twestival Mumbai Chapter
  23. 23. Attended by over 90 people, Your Wish is My App Twestival in Mumbai was conducted as an interactive community meet up & an audition for World’s 1st App Reality Show Hosted by @VantasKiGoli and @Rutaagayire, 2 highly influential twelebs from Mumbai & Adding to the flavor of fun interaction, we had @amoghranadive, a standup comedian to engage live with the audience Over 800 app ideas collected from the Twestival itself
  24. 24. Twitter Went Buzzing with #YourWishIsMyApp in Mumbai
  25. 25. YourWishisMyApp Twestival Delhi Chapter
  26. 26. Attended by over 70 people, Your Wish is My App Twestival in Mumbai was conducted as an interactive community meet up & an audition for World’s 1st App Reality Show Hosted by @ClintonJeff and @LadyOldMonk, 2 highly popular influencers from the Tech world and Twitter respectively, from Delhi & Adding to the flavor of fun interaction, we had @NeetiPalta, a standup comedian to engage live with the audience Over 160 app ideas collected from the Twestival itself
  27. 27. Twitter Activity with #YourWishIsMyApp in Delhi
  28. 28. Blogger engagement
  29. 29. Roped in bloggers with a consolidated reach to publish blog updates, inviting consumers to submit their App ideas
  30. 30. http://mobihalo.wordpress.com/2012/11/20 /nokia-indias-your-wish-is-my-app-contest-isamazing-2/ http://gadgetdiary.com/nokia-lumia-your-wish-ismy-app-contest.html
  31. 31. NDTV Show
  32. 32. After the collection of App ideas, the nine-episode reality TV show ‘Your Wish Is My App’ was launched on news network NDTV These shows gave the top 36 submissions the chance to fight it out for the cash prize in front of panel of judges The winning apps were awarded for their originality, relevance, revenue potential and practicality http://www.ndtv.com/video/player/nokia-your-wish-is-myapp/your-wish-is-my-app-the-final-countdown/271383
  33. 33. Rajiv Makhni , NDTV managing editor & tech guru Raj Chinai, venture capitalist & co-founder Judges ‘Your Wish Is My App’, NDTV Vishal Gondal, managing director, Disney UTV Digital Vikas Khanna, celebrity chef
  34. 34. Results
  35. 35. ‘Your Wish Is My App’ initiative was a huge success, both online and offline ! 0.15 M conversations were generated online 0.04 M App ideas were collected from this initiative 0.02 M mentions were with #YourWishIsMyApp #YourWishIsMyApp trended 9 times on the India trends map
  36. 36. Challenges
  37. 37. Inviting App ideas from the consumers leveraging the various social media platforms Collecting votes from the consumers through twitter Organising the 3 mega Twestivals keeping in mind the outcome that was required Making sure #YourWishIsMyApp trends on the India trends everyday till the collection of App ideas and voting is on
  38. 38. Thank-You
  39. 39. C S S UD E A E T IS

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