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Effective Googling

Effective Googling



How to get more out of Google

How to get more out of Google



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    Effective Googling Effective Googling Presentation Transcript

    • Effective Googling! Hardik Thakkar CMED Infosys Technologies
    • How Old is Google?
      • Answer: 9 years (10 on September 7, 2008)
      • In September of 1998, Google Inc. opened its door in Menlo Park, CA. http://www.google.com/intl/en/corporate/history.html#1995)
    • More About Google
      • “Google” is a play on the word “googol” which is the mathematical term for 1 followed by 100 zeros and “…reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.”
    • A Unique Company
      • Number of employees:
      • Worldwide, Google employed 10,000 full-time employees as of now
      • Work Environment:
      • Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming
      • the halls…
      • Google:
          • The interface is clear and simple.
          • Pages load instantly.
          • Placement in search results is never sold to anyone.
          • Advertising on the site must offer relevant content and not be a distraction.
          • No pop-up ads allowed.
      Google founders Sergey Brin Larry Page Source: http://www.google.com/intl/en/corporate/tenthings.html
    • Why do we love Google?
      • Size and scope : Now indexing over 20 billion web pages (conservative estimate).
      • Relevance of Results : PageRank
      • Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Froogle, Video . . . and much, much more.
      • Other Tools : Google Maps, Picasa, Blogger, Gmail, Calendar, Docs & Spreadsheets . . .
    • But…
      • We may love Google, but few users know how to use full search capabilities.
    • Effective Googling
      • How does Google interpret basic search?
        • Google places “AND” operator between all search terms entered in basic search box.
        • Automatically searches for some plural/singular and grammatical variants.
          • You enter : news reader
          • Google searches : news AND reader OR readers
          • Does not search as exact phrase unless quotes present!
    • Need Exact Phrase? Use quotation marks! “infosys billion dollar”
    • Expand Search With Synonym? Use a “tilde” e.g.: “~infosys” finds IT companies similar to Infosys
    • Search by filetype (pdf, ppt, xls, doc) e.g.: “.Net Framework” filetype:ppt
    • Negative Search Terms e.g.: “nano –car” will return the results with word ‘nano’ but not Tata Nano car
    • Limit your search results to a particular web site e.g.: “sparsh site:infosys.com” will get the pages from infosys.com where the word ‘sparsh’ is referred `
    • Search for sites that link to a particular website: e.g.: “link:infosys.com”
    • You’ve found a useful website & want to find other sites like it: e.g.: “related:www.infosys.com”
    • Google is a Dictionary Find definition of a word or a phrase? e.g.: define: scruples
    • Google is a Calculator as well 
    • Google is Converter too..! Convert currency, units and a lot more
    • More Search Operators
      • allinanchor:
      • allintext:
      • allintitle:
      • allinurl:
      • cache:
      • group:
      • info:
      • time
      • weather
    • Use Specialty Search Functions
      • Google News : news.google.com
      • Google Images : images.google.com
      • Google Blog Search : blogsearch.google.com
      • Google Finance : finance.google.com
      • Google Scholar : scholar.google.com
      • Google Book Search : books.google.com
    • Google News Alerts
      • Tracking an event in the news?
      • Create your own Google News alert – it’s free!
      • Can choose to monitor latest developments on web pages, blogs, Google news, Google discussion group pages, or all of these sources.
    • Google Scholar
      • Covers : law, medicine, social sciences, arts, humanities, business, & finance.
      • Included items : peer-reviewed papers, theses, book excerpts, abstracts & full-text articles
      • Sources for items : academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.
    • Google Book Search
      • Searches full text of indexed books.
      • If work is in public domain, full contents usually available.
      • If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts.
      • Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin, ……
    • Something exciting at last
      • Localized search
      • Movie search
      • Code search
    • local.google.co.in Effective localized search solution
    • google.co.in/movies Find theatres running your desired movies in your city..wow
    • google.com/codesearch search public source code
    • Google hack for finding movies/music (warning: Not to be tried at office but home…!) e.g.: intitle:”index.of”(mp3|mp4|avi|dat|mpeg) mummy
    • Interesting stuff
      • Google Docs
      • Google Calendar
      • Google Reader
      • Google Gear
      • Google App Engine
      • Google Sites
      • Google Sets
      • Google Trends and so on…
    • PageRank
      • PageRank explained by Google:
      • Google interprets a link on page A going to page B as a vote -- by page A, for page B. Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily.