0
HISTORY
• ITC was incorporated on August 24,1910
under the name of IMPERIAL TOBACO
COMPANY of India ltd.
• In 1970 the com...
ABOUT THE COMPANY
• The company tops the FMCG sector in India with
market capitalization of Rs 256,769 crore.
(http://www....
COMPANY BUSINESS
“ Touching Your Life Everyday”

•
•
•
•
•
•

Company's multi-business portfolio
encompassing a wide range...
ITC Ltd

FMCGg
GROUP
COMPANIES

HOTELS

PAPER
BOARDS AND
SPECIALITY
PAPAERS
PACKAGING

IT
AGRI
BUSINESS
FMCG
•
•
•
•
•
•

ITC has rapidly scaled up presence in its newer FMCG
businesses comprising:
Branded Packaged Foods
Lifes...
ITC Foods
Cigarettes and Cigars
• ITC is the market leader in cigarettes in India.
• Cigarettes brands includes:
Insignia, India Kin...
Lifestyle and Retailing

Personal Care
Education and Stationary

Agarbattis
Hotels
• Launched in 1975, ITC Hotels, India's premier chain of
luxury hotels, has become synonymous with Indian
hospitali...
ITC Hotels properties are classified
under four distinct brands:
1) Luxury collection:
2) Welcomhotels

Two other WelcomHotel Sheratons –
 Sheraton Park Hotel and Towers, Chennai
 Sheraton New Delhi offer wa...
3) Fortune Hotels

4) Welcome Heritage
• Branded Accommodation
• Branded Cuisine

• Kaya Kalp Spa

• ITC Green Centre
PAPER BOARDS AND SPECIALITY
PAPERS
PACKAGING
ITC's Packaging Business has 3 major product lines
• Carton Board Packaging
• Printed Cartons
• Fluted cartons

...
AGRI BUSINESS
AGRI COMMODITIES AND RURAL SERVICE
•
•
•
•

Feed Ingredients - Soyameal
Food Grains - Wheat
Marine Products ...
AGRI BUSINESS LTD
Leaf Tobacco
• ITC pioneered the cultivation and development of Leaf
Tobaccos in India.
• ITC buys nearl...
e- CHOUPAL
• e-Choupal model has been specifically designed to tackle
the challenges posed by the unique features of India...
Information Technology
• ITC Infotech is a fully owned subsidiary of ITC Ltd.
Formed in 2000, ITC Infotech has today carve...
New Product Development
• In May 2013, ITC’s Personal Care Products Business
expanded its product portfolio with the launc...
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ITC Marketing mix and company overview

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Transcript of "ITC Marketing mix and company overview"

  1. 1. HISTORY • ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACO COMPANY of India ltd. • In 1970 the company’s name was changed to INDIAN TOBACCO COMPANY LTD. • From September 18,2001, company’s name has effectively become ITC Limited.
  2. 2. ABOUT THE COMPANY • The company tops the FMCG sector in India with market capitalization of Rs 256,769 crore. (http://www.mbaskool.com/fun-corner/top-brand-lists/7764-top-10-fmcg-companies-inindia-2013.html?start=9) • Business Leader of the Year Award 2012 conferred by the All India Management Association (AIMA), India's apex body of professional management.
  3. 3. COMPANY BUSINESS “ Touching Your Life Everyday” • • • • • • Company's multi-business portfolio encompassing a wide range of businesses Fast Moving Consumer Goods Hotels Paperboards & Specialty Papers Packaging Agri-Business Information Technology
  4. 4. ITC Ltd FMCGg GROUP COMPANIES HOTELS PAPER BOARDS AND SPECIALITY PAPAERS PACKAGING IT AGRI BUSINESS
  5. 5. FMCG • • • • • • ITC has rapidly scaled up presence in its newer FMCG businesses comprising: Branded Packaged Foods Lifestyle Retailing Education and Stationery products Personal Care products Safety Matches and Incense Sticks (Agarbatti) With an impressive pace over the last several years, crossing Rs. 7000 crore mark in 2013.
  6. 6. ITC Foods
  7. 7. Cigarettes and Cigars • ITC is the market leader in cigarettes in India. • Cigarettes brands includes: Insignia, India Kings, Lucky Strike, Classic, Gold Flake, Navy Cut, Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal.
  8. 8. Lifestyle and Retailing Personal Care
  9. 9. Education and Stationary Agarbattis
  10. 10. Hotels • Launched in 1975, ITC Hotels, India's premier chain of luxury hotels, has become synonymous with Indian hospitality. • ITC Hotels pioneered the concept of 'Responsible Luxury' in the hospitality industry, drawing on the strengths of the ITC groups exemplary sustainability practices.
  11. 11. ITC Hotels properties are classified under four distinct brands: 1) Luxury collection:
  12. 12. 2) Welcomhotels Two other WelcomHotel Sheratons –  Sheraton Park Hotel and Towers, Chennai  Sheraton New Delhi offer warm
  13. 13. 3) Fortune Hotels 4) Welcome Heritage
  14. 14. • Branded Accommodation • Branded Cuisine • Kaya Kalp Spa • ITC Green Centre
  15. 15. PAPER BOARDS AND SPECIALITY PAPERS
  16. 16. PACKAGING ITC's Packaging Business has 3 major product lines • Carton Board Packaging • Printed Cartons • Fluted cartons • Flexible Packaging • Tobacco Packaging
  17. 17. AGRI BUSINESS AGRI COMMODITIES AND RURAL SERVICE • • • • Feed Ingredients - Soyameal Food Grains - Wheat Marine Products - Shrimps and Prawns Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products • Coffee
  18. 18. AGRI BUSINESS LTD Leaf Tobacco • ITC pioneered the cultivation and development of Leaf Tobaccos in India. • ITC buys nearly 50 per cent of all cigarette tobacco types grown in India. Spices • Chilli, Turmeric, Coriander, Pepper, Cumin, Nutmeg, Mustard, Fennel, and Fenugreek.
  19. 19. e- CHOUPAL • e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture • Characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. • Three Components of e- Choupal a. Value Chain- Farm to Factory Gate b. The Model in Action c. The Status of Execution
  20. 20. Information Technology • ITC Infotech is a fully owned subsidiary of ITC Ltd. Formed in 2000, ITC Infotech has today carved a niche for itself in the arena of global IT services and solutions. • ITC Infotech conforms to the highest standards in process quality, with ISO 27001, ISO 9001 and CMMi Level 3 accreditations.
  21. 21. New Product Development • In May 2013, ITC’s Personal Care Products Business expanded its product portfolio with the launch of Engage – one of India’s first range of ‘couple deodorants • New Upcoming hotels • WelcomHotel Raviz, Resort and Ayurveda Spa, Kollam,Kerala • WelcomHotel Raviz Kadavu, Resort and Ayurveda Spa, Kozhikode, Kerala • WelcomHotel Bella Vista, Panchkula Chandigarh • WelcomHotel Jodhpur • ITC Green Bharat, A Golf Resort and Spa Manesar • ITC Vilasa, A Luxury Resort and Spa Mahabalipuram • ITC Hotel Kolkata II Kolkata,Hyderabad,Ahmedabad • ITC Hotel, Colombo Sri Lanka
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