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Abhishek Tewari IILM, Gurgaon RETAIL MARKETING KINGFISHER AIRLINES –  CRASHING TO THE GROUND? 05 / 12 /2008
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AVIATION INDUSTRY Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MAIN PLAYERS IN THE AVIATION INDUSTRY Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KINGFISHER AIRLINES Abhishek Tewari, IILM Gurgaon
Frequent, reliable departures Lean, highly productive ground and gate crews High aircraft utilization Premium ticket prices 1st class Passenger service Bases at 5  Important airport Good Meals Comfortable  Seats & Comfort 218 flight in  38 destination High compensation Of employees Safety of Employee  and passenger Ground  Services Internet  Reservation and  etc In-flight  Experience “ Kingfisher, The Premiumfare Airline” New  aircraft Flight Models (cabin crew) Luggage  Handling & Processing Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],AWARDS Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MERGER WITH AIR DECCAN Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],KINGFISHER  VS.  JET AIRWAYS
SWOT ANALYSIS STRENGTHS OPPORTUNITIES WEAKNESSES THREATS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Abhishek Tewari, IILM Gurgaon
ADVERTISING  &  BRANDING HOARDINGS SPONSORSHIPS BRAND AMBASSADORSHIP EVENT ORGANIZATION
305.89 1,441.39 - 16.25 - 742.44 14.39 104.05 165.83 1039.85 - 19.53 - 188.14 FINANCIALS Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],[object Object],[object Object],STINK OF A CARTEL Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],[object Object],STINK OF A CARTEL Abhishek Tewari, IILM Gurgaon
[object Object],[object Object],STINK OF A CARTEL Rs. 641  crore Rs. 2,500 +  crore Rs. 1,500  crore Rs. 4,000  crore 80 0 Abhishek Tewari, IILM Gurgaon
“ We have done our homework. I  have done 10 months of meticulous planning for this venture. Today it has become fashionable to launch an airline. But we have a huge brand pull because of the Kingfisher brand. Half of my marketing problems are solved.” :VIJAY MALLYA IN BT ON APRIL 10,2005
THANK  YOU !!

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Kingfisher_Crashing the Ground

  • 1. Abhishek Tewari IILM, Gurgaon RETAIL MARKETING KINGFISHER AIRLINES – CRASHING TO THE GROUND? 05 / 12 /2008
  • 2.
  • 3.
  • 4.
  • 5. Frequent, reliable departures Lean, highly productive ground and gate crews High aircraft utilization Premium ticket prices 1st class Passenger service Bases at 5 Important airport Good Meals Comfortable Seats & Comfort 218 flight in 38 destination High compensation Of employees Safety of Employee and passenger Ground Services Internet Reservation and etc In-flight Experience “ Kingfisher, The Premiumfare Airline” New aircraft Flight Models (cabin crew) Luggage Handling & Processing Abhishek Tewari, IILM Gurgaon
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. ADVERTISING & BRANDING HOARDINGS SPONSORSHIPS BRAND AMBASSADORSHIP EVENT ORGANIZATION
  • 11. 305.89 1,441.39 - 16.25 - 742.44 14.39 104.05 165.83 1039.85 - 19.53 - 188.14 FINANCIALS Abhishek Tewari, IILM Gurgaon
  • 12.
  • 13.
  • 14.
  • 15. “ We have done our homework. I have done 10 months of meticulous planning for this venture. Today it has become fashionable to launch an airline. But we have a huge brand pull because of the Kingfisher brand. Half of my marketing problems are solved.” :VIJAY MALLYA IN BT ON APRIL 10,2005
  • 16. THANK YOU !!