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Kingfisher_Crashing the Ground

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This presentation will give a brief idea about aviation industry and has shown how kingfisher is struggling with this recession

This presentation will give a brief idea about aviation industry and has shown how kingfisher is struggling with this recession

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    • 1. Abhishek Tewari IILM, Gurgaon RETAIL MARKETING KINGFISHER AIRLINES – CRASHING TO THE GROUND? 05 / 12 /2008
    • 2.
      • One of the fastest growing industries in the world.
      • Origin of Indian aviation industry can be traced back to the year 1912 .
      • India has the private airlines as its key players
      • 75% of the market share is owned by the private sector.
      • Problems that the Indian aviation industry is facing and thus immediate attention is needed.
      • High rising prices of the ATF.
      • The cost of labour is rising in our country
      • Shortage of skilled labour
      • Infrastructure constraints.
      AVIATION INDUSTRY Abhishek Tewari, IILM Gurgaon
    • 3.
      • JET AIRWAYS + JET LITE
      • 29.4 %
      • KINGFISHER + KINGFISHER RED
      • 28.9 %
      • INDIAN + AIR INDIA
      • 19.8 %
      • OTHERS
      • 21.9 %
      MAIN PLAYERS IN THE AVIATION INDUSTRY Abhishek Tewari, IILM Gurgaon
    • 4.
      • Started operations on 9 May 2005 .
      • India's first private carrier launching with an all new fleet .
      • India’s fastest growing airline
      • Kingfisher Airlines operates 218 flights a day and has a network of 38 destinations , with regional and long-haul international services.
      • Kingfisher Airlines Limited is an airline based in Bangalore , India .
      • Airlines was the first carrier to introduce first-class premium cabins onboard its flights.
      KINGFISHER AIRLINES Abhishek Tewari, IILM Gurgaon
    • 5. Frequent, reliable departures Lean, highly productive ground and gate crews High aircraft utilization Premium ticket prices 1st class Passenger service Bases at 5 Important airport Good Meals Comfortable Seats & Comfort 218 flight in 38 destination High compensation Of employees Safety of Employee and passenger Ground Services Internet Reservation and etc In-flight Experience “ Kingfisher, The Premiumfare Airline” New aircraft Flight Models (cabin crew) Luggage Handling & Processing Abhishek Tewari, IILM Gurgaon
    • 6.
      • Kingfisher is one of only six airlines in the world to have a five-star rating from Skytrax , along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
      • Kingfisher Airlines has received 30 awards for innovation , customer responsiveness and was voted the Best New Airline of the Year within months of its launch.
      AWARDS Abhishek Tewari, IILM Gurgaon
    • 7.
      • Acquired 26% of Air Deccan.
      • Then acquire an additional 20% of Deccan priced at the same INR155 ($3.82) per share.
      • The initial stake cost INR5.46 billion .
      • Deccan was named as Simplify Deccan , and on Sep 08, the name was changed to Kingfisher Red .
      • The old logo of hands has been replaced by the Kingfisher logo and the font of Kingfisher is also being used.
      • The check-in counters at airports as well as the crew uniform, will now have the same red and white colors
      MERGER WITH AIR DECCAN Abhishek Tewari, IILM Gurgaon
    • 8.
      • EXPERIENCE
      • GROWTH
      • ACQUISITION
      • OPERATIONS
      • ENTERTAINMENT
      • LAURELS
      • TRAINING
      KINGFISHER VS. JET AIRWAYS
    • 9. SWOT ANALYSIS STRENGTHS OPPORTUNITIES WEAKNESSES THREATS
      • First airline with full new fleet of aircraft
      • Brand image with Flamboyant
      • Personality of Vijay Mallya
      • Unmatched in flight service
      • Exclusive Terminal Share Deal
      • Route rationalization
      • Service delivery to metros and other big cities
      • Yet not in profit.
      • High ticket pricing.
      • High attrition in top brass
      • Under penetrated domestic market
      • International market
      • Untapped air cargo market
      • Expanding tourism industry
      • Fleet size expansion
      • Existing Operators
      • Infrastructure issue
      • Fuel price hike
      Abhishek Tewari, IILM Gurgaon
    • 10. ADVERTISING & BRANDING HOARDINGS SPONSORSHIPS BRAND AMBASSADORSHIP EVENT ORGANIZATION
    • 11. 305.89 1,441.39 - 16.25 - 742.44 14.39 104.05 165.83 1039.85 - 19.53 - 188.14 FINANCIALS Abhishek Tewari, IILM Gurgaon
    • 12.
      • OCTOBER 13, 2008
      • (afternoon)
      • OCTOBER 13, 2008
      • (evening)
      • ALLIANCE OR CARTEL ??
      STINK OF A CARTEL Abhishek Tewari, IILM Gurgaon
    • 13.
      • A
      • GRIM
      • PICTURE
      STINK OF A CARTEL Abhishek Tewari, IILM Gurgaon
    • 14.
      • NUMBER
      • PLAY
      STINK OF A CARTEL Rs. 641 crore Rs. 2,500 + crore Rs. 1,500 crore Rs. 4,000 crore 80 0 Abhishek Tewari, IILM Gurgaon
    • 15. “ We have done our homework. I have done 10 months of meticulous planning for this venture. Today it has become fashionable to launch an airline. But we have a huge brand pull because of the Kingfisher brand. Half of my marketing problems are solved.” :VIJAY MALLYA IN BT ON APRIL 10,2005
    • 16. THANK YOU !!