Tookitaki business plan

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Tookitaki business plan. We describe what problem we are trying to solve and what is our business plan

Tookitaki business plan. We describe what problem we are trying to solve and what is our business plan

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    dear,! Nice to meet you, A friend is A gift from God my name is success i went through your profile on this site and became interested in you please i will be very happy if you can contact me with my email address at ( so that i will tell you about myself and my pictures for you to know whom i am, Have a wonderful day!
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  • Fyncart Technology


  • 1. Social recommendation engine to reach your target communities
  • 2. TEAM MANAGEMENT Abhishek Chatterjee - Founder & CEO Jeeta Bandopadhyay – Cofounder & [Engineering, Product CMO Development, Operations] [Marketing & Communications] Software engineer, Google (Double Senior Associate, Netscribes (Times Click), New York B2B magazines), Kolkata Associate – Quantitative Analyst, JP Copy editor, Trisys Morgan, New York Communications, Kolkata MS in Computational Biology (Applied MA in English with PGD in Integrated Math), University of Southern California (USC) Marketing Communications from St. Xavier’s College, Kolkata TEAM Neeraj Kumar Sudipta Mallick To hireProgrammer, ISM Dhanbad Designer, BSc (Zoology) Business Development Manager Hiring ADVISORS Diwakar Thakore Samir Bhagwat Entrepreneur & start up advisor MS, Bioinformatics, USC (Strategy, Finance & mentoring) (Sales)
  • 3. HERE’S THE PROBLEMNASSCOM EVENT PROMOTION Interest Email, Banner Ads Audience RSVP Tech seminar Rs 3,000/attendeeLow conversion Free lunch at HyattHigh costs Mismatched Preference
  • 4. MEET tookitaki.THE SOLUTIONNASSCOM EVENT PROMOTION Interest Tookitaki Audience Tech seminarHigh conversion Rs 3,000/attendee Free lunch at HyattLow costs Preference Matched
  • 5. TECHNOLOGY Semantic Analysis of Metadata Creates Event MetadataProcessed Result (User) Potential Users © 2012.
  • 6. PRODUCTWe help customers engage with people who share true interest for their product/service Build preference locker for better recommendation Add activity around a topic (say startups, property) Identify and engage with people that really matter Measure effectiveness of your activity campaign to improve in real time
  • 7. MARKET Initial focus: Events &activation industry, Top 8 metro cities in India Total event marketing spends = Rs 44 crore/month Of this, ~5% accounts for social media marketing = Rs 2.2 croreRevenue source/month Revenue/month (INR crore)Big events (180@1crore) 180Medium events (360@10 lakh) 36Small events* 29 *Considering 700 small event managers with average annual turnover of INR 50 lakh.Total revenue 245 Event industry (INR billion) 60Number of events grew 24% in FY 12 30 Industry growing at 14% 0 2011 2012 2013 2014 2015
  • 8. COMPETITIVE ANALYSIS Company/ BookMyShow Ayojak Schemer EventBrite Facebook Tookitaki Product Events Differentiators Buzzntown Meraevents Loku Identify relevant NA Find people via It helps NA Connect using Leverages social people email, display connect people friend media on basis of ads, manual to events, but relationship activity metadata to searching of in US only only find people sharing similar groups similar interest Rate people NA NA NA NA No rating, but Comments/retweet based on engages in group members, their platform decide person’s engagement only engagement, scoring givenTechnology applicable across marketsYou name it and we’ll fit well — travel & tourism, consumer durables, jobs etc.Difficult to duplicateThe product requires proper execution in several orthogonal directions Our UCP: Understand customer preferences to reach intended target audience
  • 9. FUNDING Seed Capital, Angels, etc 150k Move from beta version of the Seed Capital, Angels, etc product 100k Roll out tabletFunding Requirement in USD & mobile app. Angels, Accelerators, etc 40k Release of beta version. Validate assumptions & 20k Founders tweak product Closed release of alpha version of the product Validate proposition Pre-Launch Stage 1 Stage 2 Stage 3 Stage 4 Completed Current-6 months 6-12 Months 12-18 Months 18-24 Months Timeline
  • 10. CURRENT STATUS IDEA MVPGot Rs 5 -lakh grant VC FIRMCustomers interested Partners
  • 11. Eventually everything connects – people, ideas, objects. The qualityof connections is the key to high-value connections THANK YOU FOR YOUR TIME Abhishek Chatterjee: please contact us on or tweet us @tookitaki_press or visit us at