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DESIGN is the new TECHNOLOGY

by Guts Service Design on Oct 03, 2009

  • 4,498 views

The presentation accompanying a talk I recently gave to PG Design Management students at MIT Institute of Design, Pune. ...

The presentation accompanying a talk I recently gave to PG Design Management students at MIT Institute of Design, Pune.

The session went on for close to 4 hours. But the basic thrust of the talk is captured in this presentation: Design has the potential to be driver of business growth | But, we need to look at Design through a different lens | Beautiful Design Vs. Intelligent Design | Aesthetic and Cognitive Design | The epedemic of Marketing Communication | The Crisis of Differentiation

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design pune heuristics differentiation advertising brand experience design marketing communication mit institute of design design management design thinking design approach india service design marketing new informacin worth design is the new technology technology relevante remebering graphic design

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13 of 3 previous next Post a comment

  • saurabhnanda saurabhnanda Khatarnaak presentation! 2 years ago Reply
    Are you sure you want to Yes No
  • shahps shahps The most important line in the presentation is on slide 35.
    LOVE/HATE - Feel Passionately - Don't let indifference creep into your choice.

    This applies to practically all walks of life, whether you are buying or building/creating

    As long as it is done passionately, you will find someone who likes it / wants it.
    2 years ago Reply
    Are you sure you want to Yes No
  • yudhvir.dahiya Yudhvir Dahiya , Manager - Telecom at Orange Business Services Nice thoughtful presentation - good research & well presented. 2 years ago Reply
    Are you sure you want to Yes No
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DESIGN is the new TECHNOLOGY — Presentation Transcript