A SPLASH OF CYNICISM
    What is all this hype about
            “design thinking?”
HARVARD BUSINESS SCHOOL was
recently named one of the TOP 10
DESIGN SCHOOLS by BusinessWeek
Roger Martin’s “DESIGN OF BUSINESS”
is probably the most talked about
Design Book of last year
Every DESIGN SCHOOL wants to
launch a MANAGEMENT course

*Business Schools in India haven’t caught up with
 their own DESI...
Yet, a “DESIGN MANAGEMENT”
student recently told me that she’d
learnt how to “MANAGE DESIGNERS”
and she can “Understand th...
DESIGNERS are HUMAN
They don’t think differently,
they think DIFFERENT things
How can I make this look better?

How can I ...
The current curriculum is designed to
make Designers into pseudo-MBAs and
everyone else into pseudo-designers.
NEITHER IS ...
“DESIGN THINKING”
 IS TOO ABSTRACT
 What are its practical applications? Service Design? Experience Design?
 Product Innov...
What do WALL CLOCKS and
FLOOR TILES have in common?
An UNEDUCATED BUSINESSMAN
from Gujarat knows the answer...
*But he’ll laugh you out of his factory if you harass him with
...
STRATEGIC DESIGN          INTEGRATIV
   SENSORY BRANDING
 DISTRIBUTED DESIGN        THIINKING
 MANAGEMEENT                ...
PRACTICE
Innovation PRACTICE
 cannot be PRACTICE
 learnt in a PRACTICE
classroom, PRACTICE
  ONLY BY PRACTICE
            ...
A MODEL FOR TEACHING
Design Thinking and Innovation
A not-for-profit organization that brings professionals from
technolog...
Make teams of 5 STUDENTS
from different disciplines and make
them work on a REAL BUSINESS
EVERY WEEK, followed by
A WEEK I...
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A Splash Of Cynicism, What Is All This Hype About Design Thinking?

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The outline presentation for a talk I gave at a Design Thinking Conclave in Lavasa, near Pune. The conclave was organized by MIT Institute of Design (http://www.mitid.edu.in/) to restructure their Design Management curriculum.

Other speakers included Design Professors and Professionals from Consulting and Design Firms with Phds and Masters Degrees in design. I was the odd one out! :-)

Friday, March 12, 2009

Published in: Design, Technology, Business
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A Splash Of Cynicism, What Is All This Hype About Design Thinking?

  1. 1. A SPLASH OF CYNICISM What is all this hype about “design thinking?”
  2. 2. HARVARD BUSINESS SCHOOL was recently named one of the TOP 10 DESIGN SCHOOLS by BusinessWeek
  3. 3. Roger Martin’s “DESIGN OF BUSINESS” is probably the most talked about Design Book of last year
  4. 4. Every DESIGN SCHOOL wants to launch a MANAGEMENT course *Business Schools in India haven’t caught up with their own DESIGN courses yet!
  5. 5. Yet, a “DESIGN MANAGEMENT” student recently told me that she’d learnt how to “MANAGE DESIGNERS” and she can “Understand them better”!
  6. 6. DESIGNERS are HUMAN They don’t think differently, they think DIFFERENT things How can I make this look better? How can I make it easier to use? How can I make this less cluttered?
  7. 7. The current curriculum is designed to make Designers into pseudo-MBAs and everyone else into pseudo-designers. NEITHER IS A GOOD IDEA.
  8. 8. “DESIGN THINKING” IS TOO ABSTRACT What are its practical applications? Service Design? Experience Design? Product Innovation? Designing Business Models? Retail Design?
  9. 9. What do WALL CLOCKS and FLOOR TILES have in common?
  10. 10. An UNEDUCATED BUSINESSMAN from Gujarat knows the answer... *But he’ll laugh you out of his factory if you harass him with “Design Thinking” Jargon!
  11. 11. STRATEGIC DESIGN INTEGRATIV SENSORY BRANDING DISTRIBUTED DESIGN THIINKING MANAGEMEENT PROBLEM SOLVIN CREATIVE LEAPS METHODS RIGHT-BRAINED HUMAN CENTER DESIGN VISIONARIES EMPATH DESIGN ECONO MANAGEMENT DES N MINDED RESE ESIGN ROI GO EASY ON THE JARGON!
  12. 12. PRACTICE Innovation PRACTICE cannot be PRACTICE learnt in a PRACTICE classroom, PRACTICE ONLY BY PRACTICE PRACTICE
  13. 13. A MODEL FOR TEACHING Design Thinking and Innovation A not-for-profit organization that brings professionals from technology, design, marketing, academics... and asks them to develop a business prototype over a weekend
  14. 14. Make teams of 5 STUDENTS from different disciplines and make them work on a REAL BUSINESS EVERY WEEK, followed by A WEEK IN THE CLASSROOM where the Professor analyses their progress and teaches the part of the subject relevant to their business stage. THAT’S IT.
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