DESIGN THAT PERFORMS
SO Everyone’s invited to SAMSUNG DIGIT all passion
ABOUT THE COMPANY  HISTORY The Samsung Group  was founded in 1938 by Lee Byung-chul (1910-1987). It was incorporated in 19...
KEY BUSINESS AREAS CONSUMER ELECTRONICS <ul><li>TELEVISION & LCD TV’s </li></ul><ul><li>MOBILE PHONES </li></ul><ul><li>MP...
MANAGEMENT Mr. Doh-Seok Choi has been Samsung's president since 2001 and the company's chief financial officer since 1999....
FEW COMPETITORS OF SAMSUNG
MARKET ANALYSIS GLOBAL MARKET SHARE GAIN OF SAMSUNG
MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS
SAMSUNG GLOBAL REPRESENTATIVE MAP
DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Factory  Regional distributing center B...
WHAT IS MARKETING ? M arketing deals with identifying and meeting human and social needs profitably. WHAT IS INTERNATIONAL...
INTERNATIONAL  MARKETING STRATEGIES OF  SAMSUNG  PRODUCT LIFE CYCLE OF SAMSUNG MOBILES  Introduction Growth Maturity Decli...
PRODUCT LIFE CYCLE  2  OF SAMSUNG TV Introduction Growth Maturity Decline Introduction Growth Maturity Flat Television Ult...
INTERNATIONAL  MARKETING STRATEGIES OF SAMSUNG  STP APPROACH OF SAMSUNG SEGMENTING Segmenting is the process of dividing t...
TARGETING <ul><li>Targeting  is the process of focusing on a particular market with a particular product . </li></ul><ul><...
POSITIONING  “Digital technology leader” <ul><li>In 1990 group chairman , Kun-Hee Lee(Lee), initiated transformation from ...
POSITIONING  “Digital technology leader” <ul><li>APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS...
FINANCIAL PERFORMANCE OF SAMSUNG  2007 Financial Overview AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales*  161,847.4 174....
CONCLUSIONS <ul><li>INITIATIVES TAKEN BY SAMSUNG TO  </li></ul><ul><li>PROMOTE CSR </li></ul><ul><li>Making CFC gas free c...
FUTURE PLANS OF SAMSUNG
<ul><li>GROUP MEMBERS  </li></ul><ul><li>GURPREET SINGH VIRK(35) </li></ul><ul><li>ABHIROOP SUR(04) </li></ul><ul><li>MANI...
<ul><li>BIBLIOGRAPHY </li></ul><ul><li>WWW.Samsung.com </li></ul><ul><li>WWW.wikipedia.com </li></ul><ul><li>WWW.Marketsur...
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Samsung Presentation on international marketing

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samsung presentation on international marketing and their strategies regarding intenal markets

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  • coud lnot get the ppt...pls kindly resend
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  • Congratulations for the well crafted presentation!
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  • Samsung Presentation on international marketing

    1. 1. DESIGN THAT PERFORMS
    2. 2. SO Everyone’s invited to SAMSUNG DIGIT all passion
    3. 3. ABOUT THE COMPANY HISTORY The Samsung Group was founded in 1938 by Lee Byung-chul (1910-1987). It was incorporated in 1951 as Samsung Corporation. The meaning of the Korean word Samsung is &quot;Tri-Star&quot; or &quot;three stars&quot;. Samsung Electronics was founded in 1969 in Suwon City South Korea as Samsung Electric Industries originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. CORE VALUES In everything we do, we strive to help people live better lives. VISSION AND MISSION SAMSUNG is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people's lives, and continue to make Samsung a digital leader.
    4. 4. KEY BUSINESS AREAS CONSUMER ELECTRONICS <ul><li>TELEVISION & LCD TV’s </li></ul><ul><li>MOBILE PHONES </li></ul><ul><li>MP 3 & AUDIO/VIDEO </li></ul><ul><li>CAMERAS & CAMCORDERS </li></ul><ul><li>HOME APPLIANCES </li></ul><ul><li>INFORMATION TECHNOLOGY </li></ul><ul><li>LASER PRINTER & MULTIFUNCTIONS </li></ul><ul><li>SEMICONDUCTORS </li></ul>
    5. 5. MANAGEMENT Mr. Doh-Seok Choi has been Samsung's president since 2001 and the company's chief financial officer since 1999. Chairman: Lee Kun - hee Headquarters Seocho Samsung Town , Seoul , South Korea
    6. 6. FEW COMPETITORS OF SAMSUNG
    7. 7. MARKET ANALYSIS GLOBAL MARKET SHARE GAIN OF SAMSUNG
    8. 8.
    9. 9. MARKET SHARES OF SAMSUNG IN CONSUMER ELECTRONICS
    10. 10. SAMSUNG GLOBAL REPRESENTATIVE MAP
    11. 11. DISTRIBUTION NETWORK OF SAMSUNG Original equipment manufacturer/vendor or supplier Factory Regional distributing center Branch warehouse Direct dealer Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub - Dealer Consumer/Customer
    12. 12. WHAT IS MARKETING ? M arketing deals with identifying and meeting human and social needs profitably. WHAT IS INTERNATIONAL MARKETING ? I nternational M arketing deals with identifying and meeting human and social needs globally & profitably or we can say reaching the international market and peoples to expand the brand identity.
    13. 13. INTERNATIONAL MARKETING STRATEGIES OF SAMSUNG PRODUCT LIFE CYCLE OF SAMSUNG MOBILES Introduction Growth Maturity Decline Beat 450 Ultra Touch wiz Omnia Next Is What?
    14. 14. PRODUCT LIFE CYCLE 2 OF SAMSUNG TV Introduction Growth Maturity Decline Introduction Growth Maturity Flat Television Ultra Slim Fit TV
    15. 15. INTERNATIONAL MARKETING STRATEGIES OF SAMSUNG STP APPROACH OF SAMSUNG SEGMENTING Segmenting is the process of dividing the market into segment based on customer characteristics & needs. Segmenting consist of: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation
    16. 16. TARGETING <ul><li>Targeting is the process of focusing on a particular market with a particular product . </li></ul><ul><li>LOCAL MARKET </li></ul><ul><ul><li>TEIR 1 CITIES </li></ul></ul><ul><ul><li>TEIR 2 CITIES </li></ul></ul><ul><li>NICHE MARKET </li></ul>
    17. 17. POSITIONING “Digital technology leader” <ul><li>In 1990 group chairman , Kun-Hee Lee(Lee), initiated transformation from a low-end OEM into a world-class electronics company and now Samsung came to be perceived as a company with exciting product portfolio. </li></ul><ul><li>TOP Olympic Sponsor for the 2008 Beijing Olympics and Olympic Partner for the 2008 Olympic Torch Relay. Manavjit Singh Sandhu was its Olympic Brand Ambassador and launched the program 'Spread the Olympic Flame' </li></ul>
    18. 18. POSITIONING “Digital technology leader” <ul><li>APPOINTS OLYMPIC GOLD MEDALIST ABHINAV BINDRA AS BRAND AMBASSADOR FOR ITS CONSUMER ELECTRONICS BUSINESS </li></ul><ul><li>APPOINTS AAMIR KHAN AS ITS BRAND AMBASSADOR FOR MOBILE PHONES </li></ul><ul><li>New, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material. </li></ul>
    19. 19. FINANCIAL PERFORMANCE OF SAMSUNG 2007 Financial Overview AMOUNTS IN BILLIONS WON DOLLARS EUROS Net Sales* 161,847.4 174.2 127.2 Total Assets 284,165.5 302.9 205.7 Total Liabilities 180,833.2 192.7 130.9 Total Stockholder's Equity 103,332.3 110.1 74.8 Net Income* 12,873.7 13.9 10.1
    20. 20. CONCLUSIONS <ul><li>INITIATIVES TAKEN BY SAMSUNG TO </li></ul><ul><li>PROMOTE CSR </li></ul><ul><li>Making CFC gas free compressors. </li></ul><ul><li>Making the home appliances 5 star rated. </li></ul><ul><li>Launching freshtech refrigerators in the market. </li></ul><ul><li>Launching televisions with easy view technology. </li></ul>
    21. 21. FUTURE PLANS OF SAMSUNG
    22. 22.
    23. 23. <ul><li>GROUP MEMBERS </li></ul><ul><li>GURPREET SINGH VIRK(35) </li></ul><ul><li>ABHIROOP SUR(04) </li></ul><ul><li>MANISH SHARMA(53) </li></ul><ul><li>RAHUL SAXENA(73) </li></ul><ul><li>ROHAN SACHDEVA(77) </li></ul><ul><li>SHOBHIT SINGH(88) </li></ul>
    24. 24. <ul><li>BIBLIOGRAPHY </li></ul><ul><li>WWW.Samsung.com </li></ul><ul><li>WWW.wikipedia.com </li></ul><ul><li>WWW.Marketsurvey&facts.com </li></ul><ul><li>Marketing Management By :Philip Kotler </li></ul><ul><li>International Marketing </li></ul>
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