How to use Blogs, Youtube and Slideshare for Marketing your Business

B2B Content Marketing What Why How

Content Marketing Strategy
WHY?

Content Marketing Strategy
WHY
NOT ?

Importance of Content
You / your-company / your-product-service, whether you want it or not, are being googled, are you making it to the results?
Your user/customer/client/buyer is becoming more and more intelligent and with knowledge at his fingertips, he’s becoming more powerful each day

Why be interesting?

Why be interesting?
Once the reader finds you, are you making any efforts to retain him on your site for some time?
Are you making an effort that the visitor returns to your site?
Are you making sure that the reader gets interested in your product/company/service through your content?
And most importantly, are you making sure by reading your content, is the reader getting interested to give you some business?

How to use ?

The Wor(l)d
BLOGGING

What are the various kinds of blog
Corporate blog http://ge.geglobalresearch.com/blog/
Niche blog http://www.copyblogger.com/
Personal blog
Which type of blog should you have?

Marketing via Blog
B2B Blogging Best Practices
1. Think like a Vertically Integrated Publisher
2. Focus on Non-Branded Keyword Content
3. Ask Your Readers What They Want
4. Make Sure Your Blog Is Clearly Connected to Your Website

To get more visitors…
1. Make Your Blog Title Interesting and Compulsive
2. Make Your Content Easy to Read
3. Make Your Content Search Engine Optimized (SEO) [title, h2 tags etc.]
4. Encourage Interaction, keep users engaged
5. Include Social Sharing Buttons
6. Link to Other Relevant Blogs

Ways to market your blog
1. Leverage Employees and Customers
2. Include Your Blog in Traditional Communications
3. Write Guest Blog Posts
4. Get Active in Online Communities
5. Mention Media and Influencers

Ways to market your blog (contd..)
6. Investigate Content Networks
7. Invite Guest Contributors
8. Hold a Contest
9. Mix Up Content
10. Submit your blog to directories

Addons for blog
Subscribe by Email
Category List
Most Popular Posts
Recent Blog Posts

Addons for blog (contd..)
Search Box
Social Media Connection Options
Calls-to-Action
Social share buttons for each post: Let your readers do the talking, a happy reader always does that 

Addons for blog (example)

Corporate Blogging Strategy – How to keep it going?
Generate content ideas from various sources
From your routine work, like instances in office
Read a lot of other relevant blogs – DO NOT Copy
Most important source: Keyword Research Tools like Google Adwords, Niche Finder etc.
From your own blog : from comments & use tools like Tynt
LinkedIn questions / Quora
From Twitter
On your own – the best source !

Blogging Examples (Starbucks)
Goals: New product development, engagement

Blogging and Business Leads

Blog Frequency & Business Leads

Case study: Marketing via
Blendtec’s Will It Blend: A Case Study

Blendtec’s Will It Blend : In Numbers
Blendtec Youtube channel
Total video views : 148,978,809 (148 Million)
Subscribers: 354,342
Blended: iPod, iPhone, iPad, Notebooks, Vuvuzela, Golf Balls and whatever you can imagine, including Diamonds

Blendtec’s Will It Blend: SALES ?
186 Videos later, Blendtec sales are up by a staggering 700%
Within five days of posting their videos on YouTube and on their own website, the videos had garnered 6 millions YouTube views

More Numbers
Salesforce : 1,736,548 views
Dell : 7,320,273 views
Starbucks : 5,952,872 views
Google Apps : 5,807,959 views

Various companies, various reasons
For marketing/advertising products & services
Eg: Blendtec, Google, Dell, Salesforce etc.
For showcasing company strength
Eg: MS&L Group
For acquiring talent
Eg: Mindvalley
For managing reputation
Eg: Dominos
For engaging users through interactive videos
Eg: Check video on next screen

Marketing via A POSSIBLE APPROACH
Explore: Examples & Case Studies
Brainstorm: Campaign Ideas
Align: With Objectives & With Brand
Experiment: With Different Approaches & Different Tools
Great products + Weak branding = Weak sales

Optimizing videos on

Marketing via
Why Slideshare?
Remember the numbers: 25 million users and rising. 75 million views a month
Free addition to Linkedin profiles – potentially accessing another 65 million people and Facebook profiles – potential 500 million people
Slideshare is a VERY HIGH traffic, active site

The Approach
Optimize Your Slides
Get Creative with Content
The Company Slide
Social Media Connections
Widget Your Slides

The Approach (contd.)
Social Media Posting
Start a Group
Promote through PR
Add Some Audio [Slidecast]
Latest feature: Zipcast [Live Webinar]

Call to Action

Better Call to Action

Creating a Movement
For any Social Media Channel :
YOU have to start the movement
Show people the way and they WILL follow you
Here’s a (video) example of what I just said

Thanks! Let’s stay connected & Social
Abhinav Sahai
[email_address]
Twitter: @AbhinavSahai
LinkedIn: http://linkedin.com/in/abhinavsahai
or
+91 - 9611 588 223

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How to use Blogs, Youtube and Slideshare for Marketing your Business

by Abhinav Sahai on Jun 16, 2011

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How to use Blogs, Youtube and Slideshare for Marketing your Business — Presentation Transcript