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Social Media Case Study - Ireboot
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Social Media Case Study - Ireboot

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Case study of social media branding done for iReboot, Zapylacz \'s first client. A one month case study showing from requisites to deliverables to results explaining all in detail.

Case study of social media branding done for iReboot, Zapylacz \'s first client. A one month case study showing from requisites to deliverables to results explaining all in detail.

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  • 1. Social Media Branding Strategy Case Study Company : iReboot Handled By: Zapylacz Labs    
  • 2. Background  iReboot : Experience your Dream Job  Let's people explore and experience their dream job,  allows them to find out what they really want to do  in life.  Functions through holding counselling sessions and  gets people guided through specialized mentors.  Also organizes various workshops on the  alternate/not­so­popular career options.    
  • 3. Target Audience Audience comprises a wide variety of crowd :  School going children (especially PUC )  College students  Working people, primarily not happy with their  current jobs  People who wish to learn new things for Passion or  Hobby    
  • 4. Deliverables  Create awareness about iReboot  Educate the target audience   Drive traffic to website  Increase visibility  An organization like iReboot which is consistently  organizing workshops wants people, outside the  workshop, to know what is happening    
  • 5. Social Media Strategy  Create or rather takeover the blog and update it  regularly (Although iReboot already had a blog  since March, but had just 4 posts in 3 months and  barely had visiblity).  Create a facebook presence  Create a Flickr presence  Create a Youtube presence  Create a Orkut presence   Create a Twitter presence    
  • 6. Strategy contd..  Find out where the target audience is  Find out what all are people talking about  Find out where all is iReboot being discussed  Involve in discussions and talks  Get people to know what iReboot is all about and  leave an impact on the individuals' mind    
  • 7. ACTION    
  • 8. iReboot Facebook   Facebook : 128 fans  Blog visibility    
  • 9. iReboot Blog    
  • 10. iReboot Twitter    
  • 11. iReboot Event Coverage     
  • 12. RESULTS    
  • 13. Blog Stats (Source : Wordpress)    
  • 14. Website Reach Growth (Source : Alexa)    
  • 15. Website Pageviews (Source : Alexa)    
  • 16. Traffic Surge Rank (Source : Alexa)    
  • 17. Time spent on Website (Source : Alexa)    
  • 18. Website Analysis (Source : Google Analytics)    
  • 19. Website Analysis (Source : Google Analytics)    
  • 20. Need we say more ? If this is what can be done in just 1 month then just  imagine what will happen in 6 months time ? The technology is not important what matters is how  WE DO IT ! Get on board with us to feel the difference and create  the BRAND value you always wanted to have. Zapylacz Labs ­ Building Brands  (connect@zapylacz.com)    

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