Final presentation intro.me v4

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  • We’re here to present you Intro.MeOur team members are…
  • We all went or will go to professional network events.What do you do to prepare for it?Suit->Look goodElevator Pitch->good first impressionResume->show some experienceBusiness cards->contact infoTopics to discuss->fluid conversation; common interests etc…Research->Show you careExcitement->Show you careWith all this, you think you got it all covered and everything is gonna be great!
  • However, our research shows that most network events end up like this.
  • People we talked to mentioned a series of pain points, including “How to make the most of my time?”, “Where do I start?” “Who do I talk to?” “Do we have anything in common?” etc..And this is what we hope to solve in the future… We’ll take care of their pain points and make their networking experience more efficient.
  • Intro.Me will provid four components which we think will pave the way for a rewarding experience.The overall goal of reducing conversional waste rate will come through useful connections, easy ice breakers, productive encounters and easy contact info sharing.
  • How does it work?Chris sets it up on his smart phone…..
  • We have categorized our stakeholders into two different segments: event attendees and event organizers. The attendees will download Intro.Me for free, use it during large events and enjoy better networking outcomes with reduced effort. Event organizers pay up­front to provide the app service to the end users. In the end, they will improve the overall quality of attendees’experience.
  • Through our primary data we found a wide range of willing to pay, between $40 all the way up to $3,600. Comparing to other apps used by event organizers, $600 is a competitive initial price. We expect to tune this price during our beta phase (taking several factors into consideration, such as the size and frequency of events).Our most significant costs are salaries and Sales & Marketing expenses. We had a pretty idea about the salaries we had to pay. However, for the SG&A expenses we used a weighted average of Facebook, Yelp and LinkedIn and ended up with 38% of revenues.We expect to have a 1% market share in the first year and increase all the way up to 40% of the market share in year 5.
  • As seen in this graph, we will post positive EBIT in the beginning of Year 3 and breakeven in the beginning of year 4.
  • One major threat is the possible entry of competitors. Big companies like google, facbook are into connecting people concept and may develop a product simillar to oursAnother threat is that companies like LinkedIn and Eventbribe might develop a similar product in-house With a price of $600 we are confident we are providing a competitive offer. However, organizers might find The app not as valuable as we expect which will force us to drop the price accordingly which may effect our breakeven point
  • Our future plan to collect user data to improver our match algorithm in order to suggest events and add focused advertisement to our revenue stream Initially, we will start in Boston and NYC and we hope to expand in other major cities in the US.Our goal is to be acquired down the road by companies like Evenbrite or LinkedIn
  • Our management team consist of Chris Tolles who will serve as CEO. Chris has a design and innovation background.Abhinav Nair as CTO. Abhinav has substantial experience in app development and will be in charge of the technical aspects including developing the app & the Algorithm and hiring technicians.Our CFO is Francisco Marques who is almost done with an MBA from BU with a finance and startegy concentration Last but not least is my self NayefAlsedais. I will be handling marketing and sales. I have a 5 years experience in retail and marketing and pricing strategy. While each member specific job description we will still work together and use inputs from each member in all departments
  • People we talked to mentioned a series of pain points, including “How to make the most of my time?”, “Where do I start?” “Who do I talk to?” “Do we have anything in common?” etc..And this is what we hope to solve in the future… We’ll take care of their pain points and make their networking experience more efficient.
  • Final presentation intro.me v4

    1. 1. Naif Alsedais, Francisco Marques, Abhinav Nair, Chris Tolles
    2. 2.  Your Finest Suit  Elevator Pitch  Resume  Business Cards  Topics to Discuss  Research About Event
    3. 3. Typical Networking Event
    4. 4. Pain Points of Networking “Where do I start?” “Do we have anything in common?” “Who do I talk to?” “How can I make the most of my time?” “What would that person be interested in?” “I wonder if they have free food?”
    5. 5. Useful Connections + Easy Ice Breakers Intro.Me = + Productive Encounters + Easy Contact Info Sharing
    6. 6. How Does It Work? Chris sets up Intro.Me on his phone…
    7. 7. ...and off he goes! Chris with Intro.Me go to the event… … Intro.Me detects partner events in his location … Let the matching begin!
    8. 8. Our Market – Users vs. Customers Intro.Me Respect and Appreciation Users (Attendees) Customers (Organizers) Excellent Experience
    9. 9. Pricing and Sales Modeling • Average Selling Price: $600 • Significant Costs: – Salaries – Sales & Marketing • Market Size: $15MM Events Sold Market Share Y1 204 1% Y2 1,014 3% Y3 2,904 10% Y4 5,808 21% Y5 11,616 40%
    10. 10. Thousands Breakeven Analysis $350 $313 $300 $250 $200 $150 $100 $50 $0 Y1 Y2 Y3 Y4 -$50 -$83 -$100 -$150 EBIT (Cumulative) Positive EBIT: Q1 Y3 EBIT Breakeven: Q1 Y4 Y5
    11. 11. Risks and Threats • Competition: Big Players • In-House Solutions: LinkedIn, Eventbrite • Unwillingness of Organizers to Pay
    12. 12. Down the road… 1 2 3 • Collect user data • Suggest events and add advertisement to revenue • Get established within Boston and New York • Expand event coverage to other major cities • Exit by acquisition
    13. 13. Meet The Team Chris Tolles, CEO Design and Innovation Abhinav Nair, CTO Computer Engineering Francisco Marques, CFO Finance and Strategy Nayef Alsedais, CMO Marketing and Sales
    14. 14. Questions? Francisco
    15. 15. Appendix Income Statement for the year ended in the December 31 Sales Year 1 Year 2 Year 3 Year 4 Year 5 106 200 608 400 1 742 400 3 484 800 6 969 600 Front-End Salaries 28 000 62 000 156 000 312 000 624 000 Server Expense 10 200 50 700 145 200 290 400 580 800 2 000 3 000 7 000 18 000 36 000 Total COGS 40 200 115 700 308 200 620 400 1 240 800 Gross Margin 66 000 492 700 1 434 200 2 864 400 5 728 800 R&D (Back-End Salaries) 65 333 144 667 364 000 726 985 1 453 970 Rent and Insurance 12 000 18 000 54 000 108 000 216 000 Sales & Marketing (38% sales) 46 512 231 192 662 112 1 324 224 2 648 448 G&A (17% sales) 20 808 103 428 296 208 592 416 1 184 832 -78 653 -4 587 57 880 112 775 225 550 3 600 7 200 10 000 7 200 0 -82 253 -11 787 47 880 105 575 225 550 0 0 19 152 42 230 90 220 -82 253 -11 787 28 728 63 345 135 330 Depreciation Expense Operating Profit (EBIT) Interest Expense Pretax Income Tax Provision Net Income
    16. 16. Balance Sheet as of the end of December 31 Year 1 Year 2 Year 3 Year 4 Year 5 Cash 23 967 23 430 15 365 33 780 41 273 Accounts Receivable 10 400 32 100 99 600 139 392 209 088 0 0 0 0 0 34 367 55 530 114 965 173 172 250 361 10 000 15 000 45 000 90 000 180 000 2 000 5 000 12 000 30 000 66 000 Other Current Assets (Insurance) Total Current Assets Fixed Assets Accumulated Depreciation Net Fixed Assets Total Assets 8 000 10 000 33 000 60 000 114 000 42 367 65 530 147 965 233 172 364 361 60 000 90 000 125 000 90 000 0 0 0 0 0 0 4 620 9 570 22 770 79 860 159 720 Liabilities & Equity Notes Payable Accounts Payable Accrued Expenses Accrued Taxes Total Current Liabilities Long Term Debt Total Liabilities 0 0 5 507 5 279 11 278 64 620 99 570 153 277 175 139 170 998 0 0 0 0 0 64 620 99 570 153 277 175 139 170 998 60 000 60 000 60 000 60 000 60 000 Shareholder's Equity Capital Stock Paid-in Capital Retained Earnings Total Shareholder's Equity Total Liabilities & Shareholder's Equity 0 0 0 0 0 -82 253 -94 040 -65 312 -1 967 133 363 -22 253 -34 040 -5 312 58 033 193 363 42 367 65 530 147 965 233 172 364 361
    17. 17. Cash Flow for the year ended in the December 31 Net Income Year 1 Year 2 Year 3 Year 4 Year 5 -82 253 -11 787 28 728 63 345 135 330 2 000 3 000 7 000 18 000 36 000 -80 253 -8 787 35 728 81 345 171 330 -10 400 -21 700 -67 500 -39 792 -69 696 Prepaid Expense 0 0 0 0 0 Accounts Payable 0 0 0 0 0 Accrued Liabilities 4 620 4 950 13 200 57 090 79 860 0 0 5 507 -229 5 999 -86 033 -25 537 -13 065 98 415 187 493 -10 000 -5 000 -30 000 -45 000 -90 000 Sale of Stock 60 000 0 0 0 0 Bank Borrow (Repay) 60 000 30 000 35 000 -35 000 -90 000 110 000 25 000 5 000 -80 000 -180 000 23 967 -537 -8 065 18 415 7 493 0 23 967 23 430 15 365 33 780 23 967 23 430 15 365 33 780 41 273 Depreciation Change in Working Capital: Accounts Receivable Accrued Taxes Cash Flow from Operations Financing & Investing Activities Fixed Asset Purchases Net Financing & Investing Activities Cash Flow Cash Beginning Cash Ending

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