Dash final pres with formatting

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  • DASH Mobile:Does not manufacture hardwareApplication space is fragmented and highly competitiveHigh investment required in marketing to remain competitive in this spaceRecommendation to focus onAnalytics and Content (Personalized Content)Customer ExperiencePersonal Service (Consultation and Coaching Service)Social Network Basic social network tools => sharingSocial Environment and Virtual Support Community – inline with Personal Service
  • DASH Mobile:Does not manufacture hardwareApplication space is fragmented and highly competitiveHigh investment required in marketing to remain competitive in this spaceRecommendation to focus onAnalytics and Content (Personalized Content)Customer ExperiencePersonal Service (Consultation and Coaching Service)Social Network Basic social network tools => sharingSocial Environment and Virtual Support Community – inline with Personal Service
  • Dash final pres with formatting

    1. 1. DASH MOBILE December 2013 Abhinav Nair Michael Hallstrom Michael Yip Vineesh Plakkot
    2. 2. Agenda • • • • • • • Problem Statement & Market Review DASH App Overview Spotlight on Customers Actions to Refine the Value Proposition DASH App Core Capabilities & Competencies Scale Up Options Recommendations
    3. 3. Problem Statement & Market Overview • Problem Statement: 70 million American adults have high blood pressure and are at increased risk for heart attacks and strokes. How can we help them successfully change their behavior and lower their blood pressure? • Maybe technology can help. . .
    4. 4. DASH App Behavioral Change Program • • • • Main Features Hyper-monitoring Evidence-based Doctor in the loop Live coaching Questions: Patient compliance? Will it work?
    5. 5. DASH App Behavioral Change Program Do a build for Necessary? Sufficient? each element and ask: Is it necessary? Is it sufficient? Patient Commitment Prescription 3 months *Necessary & Sufficient is speaking the Doctor’s language for experimentation. Daily Monitoring Lower Blood Pressure Frequent Coaching How can we refine the business model?
    6. 6. Spotlight on the Customer • Who is the customer? Patient? Doctor? Insurance Company? • Who pays? • What do the customers want? • What is their next-best, low-cost alternative?
    7. 7. 3 Actions to Refine the Customer Value Proposition • 1 month Dash-App behavioral change pilot – On hold • Patient Online Survey – In progress – 12 responses Shall we show a couple inconclusive stats from the patient survey? • Physician Online Survey – In discussions with email service vendors
    8. 8. Competitive Enviroment Social Network Personal Service Customer Experience Analytics /Content Distribution Application Hardware Mobile Infrastructure
    9. 9. DASH App Core Capabilities & Competencies Social Network Personal Service Customer Experience Analytics /Content Distribution Application Hardware Mobile Infrastructure
    10. 10. Scale Up Options • Strategic Partnerships with health fitness groups Health Insurance Providers mHealth Platforms DASH Platform Device Mfg. Apps Developers
    11. 11. Recommended System Social Network Integrated Operations Analytics DASH Platform Information & Asset Management Intelligent Infrastructure Personalized Content Personalized Coaching mHealth Monitoring Applications Connected Devices
    12. 12. Partnership Example: Aetna CarePass • Is it possible that a hypertension patient has more than one health goal that the DASH App team could help them achieve? • Launched in June 2013 to help patients achieve behavioral change • Doctor not in the loop • No live coaching. . . yet!
    13. 13. Suggested Next Steps • Prove behavioral change via DASH App is real. – 1 month pilot test – Meticulously track time and money • Listen to customers (all three types) – Complete patient survey – Execute physician survey • Network and build relationships in mobilehealth – Conferences, conventions, blogs, news feeds
    14. 14. Concluding Recommendations • Keep it simple – Learn what is necessary and what is sufficient • Listen to customers – Patients, physicians, and insurance • Do what you do best – Behavioral change coaching • Plug and play into mobilehealth ecosystem through partnerships
    15. 15. BACKUP
    16. 16. Current Product & Service
    17. 17. Recommendation • Core Competency – mHealth remote behavior change for hypertension patients – Opportunity to create social environment and support system to encourage behavior change • Applications include: • Diet • Exercise • Smoking • Focus on core competency and form strategic partnerships with various sectors – – – – Device Manufacturers Health Monitoring Apps Developers Healthcare and Insurance Providers Health Services and Platforms
    18. 18. Health Services Partners (List examples) • • • • • • Interim Healthcare Americare AT&T – mHealth platform Verizon – Converged Health Management T-mobile – WellCare (Concept) Microsoft – HealthVault platform
    19. 19. Health Services Partners • Service Offering – White Label remote consultation / coaching service • Leverages core competency of remote (mHealth) behavior change • Leverages market reach from health services partner companies
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