Dr. Verghese Kurien - I too had a dream

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  • We all Indians are fortunate that Lord Krishna has come down to Anand in the form of Dr. V. Kurien to serve Dairy Industry. Today, every corner of major cities get milk in well packed pouch due to Operation Flood.
    Philosophy of Dr. V. Kurien:
    * Be honest to yourself. If you are always honest to yourself, it does not take much effort in always being honest with others.
    * Life is a privilege and to waste it would be wrong. In living this privilege called ‘Life’, you must accept responsibility for yourself, always use your talents to the best of your ability and contribute somehow to common good.
    Here I express my concern that the part new generation is not serious. Some of them use their knowledge for creating confusion and troubles. They enjoy this as their achievement. In conclusion considering above philosophy, they are cheating themselves.
    God give them good/noble/righteous sense.
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Dr. Verghese Kurien - I too had a dream

  1. 1. I Too Had a Dream Dr Verghese Kurien Karthik Srinivasan Pannaga Bhushan Abhinav Modi
  2. 2. Who is Dr. Kurien ? <ul><li>The Father of the White Revolution </li></ul><ul><li>The Milkman of India </li></ul><ul><li>The man behind the genesis of Amul </li></ul><ul><li>Architect of Operation Flood </li></ul><ul><li>Formally, was Chairman, GCMMF – Gujarat Co-operative Milk Manufacturer’s Federation </li></ul>
  3. 3. Why is he Famous ? <ul><li>Amul is reason enough ! </li></ul><ul><li>There’s more – </li></ul><ul><ul><li>Back in 1970s, when “Indian Industrial Reforms” was not even thought of, he worked on forming one of the biggest co-operative movements for milkmen </li></ul></ul><ul><ul><li>No professionals, lack of Govt support, skepticism from the beneficiaries </li></ul></ul><ul><li>But he persevered, and lead the change ! </li></ul>
  4. 4. Operation Flood <ul><li>Largest dairy development program in the world </li></ul><ul><ul><li>Due to this, India became largest milk producer in the world </li></ul></ul><ul><li>Implementation fraught with challenges : </li></ul><ul><ul><li>Executed over multiple decades in phases </li></ul></ul><ul><ul><li>Plethora of stakeholders – small, rural farmers; co-operatives </li></ul></ul><ul><ul><li>Long-term initiative – convincing these people was a challeng </li></ul></ul><ul><ul><li>Administrative hurdles </li></ul></ul><ul><ul><li>Government apathy and bureaucracy </li></ul></ul><ul><ul><li>Resistance from other stakeholders who were in a losing position </li></ul></ul>
  5. 5. Phases in Brief <ul><li>Phase 1 (1970 – 1980) </li></ul><ul><ul><li>Financed by skimmed milk and butter oil gifted by EEC through WFP </li></ul></ul><ul><ul><li>NDDB planned the program and negotiated EEC assistance </li></ul></ul><ul><ul><li>Linked 18 premier milk sheds in India with consumers in metros – Mother Dairies established in metros </li></ul></ul><ul><li>Phase 2 (1981 – 1985) </li></ul><ul><ul><li>Number of Milk sheds increased from 18 to 136 </li></ul></ul><ul><ul><li>Self sustaining system – 43,000 village co-ops, 4.25 million milk producers </li></ul></ul><ul><ul><li>Domestic milk powder production – increased from 22,000 tons earlier to 1,40,000 tons in 1989 </li></ul></ul><ul><ul><li>Direct marketing of milk by co-ops increased manifold </li></ul></ul><ul><li>Phase 3 (1985 - 1996) </li></ul><ul><ul><li>Expand and strengthen the infrastructure for procurement and production </li></ul></ul><ul><ul><li>Vet first-aid, health care, feed, artificial insemination services introduced </li></ul></ul><ul><ul><li>Intensified member education </li></ul></ul><ul><ul><li>Large number of new co-ops added </li></ul></ul><ul><ul><li>Increase in participation of women and women co-ops </li></ul></ul><ul><ul><li>Emphasis on R & D, Innovations, Productivity increase. </li></ul></ul>
  6. 6. Results & Benefits <ul><li>26 year movement </li></ul><ul><li>Hailed as a success by international bodies like WDB, as a model for rural up-liftment </li></ul><ul><li>Milkmen, earlier dependent on crops rather than milk produce, gained a lot. </li></ul><ul><li>Excellent country-wide infrastructure for a perishable item created! </li></ul><ul><li>Freedom from mercy of milk traders, who took advantage of the perishable nature of milk and fleeced the producers </li></ul>
  7. 7. Awards and Recognitions for Dr. Kurien <ul><li>Magsaysay Award for Community Leadership </li></ul><ul><li>Padma Shri </li></ul><ul><li>Padma Bhushan </li></ul><ul><li>Padma Vibhushan </li></ul><ul><li>Krishi Ratna </li></ul><ul><li>World Food Prize Laureate </li></ul><ul><li>1993 International Person of the Year (by the World Dairy USA) </li></ul><ul><li>And many more… </li></ul>
  8. 8. Unhealthy Politics? <ul><li>Compelled to resign on 24 th March, 2006 </li></ul><ul><li>Organizational Politics  </li></ul><ul><li>Stated reasons </li></ul><ul><ul><li>Inability to assimilate new ideas </li></ul></ul><ul><ul><li>Resistance to change – mostly in marketing organization </li></ul></ul><ul><li>One more case of a successful person dethroned by his successors, once they felt he has outlived his utility – jealousy ? </li></ul>
  9. 9. How did he learn leadership? <ul><li>Recognizing what fate gives you and building on it (refer Kiran Bedi’s speech) </li></ul><ul><li>Learning from mentors, though educated lesser </li></ul><ul><li>Recognition on one’s shortcomings </li></ul><ul><li>Networking, in high places </li></ul>
  10. 10. How did he learn leadership? <ul><li>Courage in failure </li></ul><ul><li>Knowledge of varied domains </li></ul><ul><li>Meticulous & Hard Working </li></ul>
  11. 11. Lessons from Dr. Kurien Never Say Die Spirit Thinking Big Communication Style Honesty Networking Skills Behavior Business Acumen Learning & Knowledge Capabilities Resolve Humility Open Minded Attributes Character Aspect
  12. 12. Conclusion <ul><li>A few blips aside, Kurien has been a successful leader beyond doubt </li></ul><ul><li>Kurien’s life serves as a lesson in leadership </li></ul><ul><li>The lessons from his life should be customized to whatever setting we belong to and be applied </li></ul>
  13. 13. References <ul><li>Course Material of ‘Leadership & Organizational Change’ – Prof Anand Ram, IIM- Bangalore, 2008 </li></ul><ul><li>‘ I too had a dream’ – Verghese Kurien as told to Gouri Salvi; Lotus Collection – Roli Books </li></ul><ul><li>News Articles: </li></ul><ul><ul><li>http://www.thehindu.com/thehindu/op/2006/04/09/stories/2006040900681800.htm - Address the fears Kurien has voiced </li></ul></ul><ul><ul><li>http://timesofindia.indiatimes.com/articleshow/msid-1457538,prtpage-1.cms - 'Milkman' of India quits 'Taste of India' </li></ul></ul>
  14. 14. Thank you

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