Patrika news paper


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Patrika news paper

  1. 1. Summer Internship Project Presented By: Syed Umair Ali PGP-II (PGDM) Faculty Guide: Mr. Amalan Bhattacharya Project Guide: Mr. Anshul Dadhich
  2. 2. Project Title: Title: Managing various Patrika Events in Bhopal and promotion of Patrika Events BTL services Objective: To study the satisfaction level of participants in PIE Summer School 2010
  3. 3. Introduction of Rajasthan Patrika Pvt. Ltd. <ul><li>Established in the year 1956 </li></ul><ul><li>Founded by Late Shri Karpoor Chandra Kulish </li></ul><ul><li>Team of over 3,500 employees </li></ul><ul><li>Independent newspaper </li></ul><ul><li>Free from political affiliations </li></ul><ul><li>Devoted to the problems of the people of Rajasthan </li></ul><ul><li>Headquarter is at Jaipur </li></ul><ul><li>Rajasthan Patrika is the 5th largest Hindi newspaper in India with 22 print centres, 50 editions and availability in 50 Countries. </li></ul><ul><li>It is among top 5 most credible newspaper in India according to a BBC-RUETER study. </li></ul><ul><li>It was in 5 Community newspapers in Asia considered by AMIC, UNESCO. </li></ul>
  4. 4. Patrika Group Companies <ul><li>Daily News another daily newspaper from the group. It is targeted towards youth, designed with content, presentations and concepts to catch the ‘fancy new segment’. </li></ul><ul><li>News Today an evening daily catering to the growing demand of quality evening update, it has been declared the No.1 evening newspaper in Rajasthan by IRS </li></ul><ul><li>Patrika has spread its wings to </li></ul><ul><li>1. Events, </li></ul><ul><li>2. FM radio (95 fm Tadka) </li></ul><ul><li>3. Yellow Pages, </li></ul><ul><li>4. Education, </li></ul><ul><li>5. Outdoors advertising, (Planet Outdoor) </li></ul><ul><li>6. Mobile value added services, (56969 services) </li></ul><ul><li>7. Publications, </li></ul><ul><li>8. Cable network etc. </li></ul>
  5. 5. <ul><li>Organizes local, national and International events for masses and the classes. </li></ul><ul><li>Has organized over 750 national and international events. </li></ul><ul><li>Receives more than 18 lac footfalls per event- Featured 4 times in Limca book of Records. </li></ul>About Patrika Events
  6. 6. <ul><li>Largest setup and the most visited events of the state </li></ul><ul><li>Variety of events range from Diwali Carnival to Mega Trade Fair to exclusive events like Property and Home Fair </li></ul><ul><li>Our events are spread across the cities of Alwar, Jodhpur, Jaipur, Ajmer, Udaipur, Bikaner, Banswara, Indore etc. </li></ul><ul><li>Widely accepted and appreciated across Rajasthan, India and even in Dubai . </li></ul>USP
  7. 7. Patrika Events : Categorization Rural Fair Urban Fair Thematic Fair International Event Corporate Event
  8. 8. Corporate Events Brand Product Corporate Launches
  9. 9. Promotional and Awareness Activities <ul><li>Road shows </li></ul><ul><li>Data collection and survey activities </li></ul><ul><li>Canter activities </li></ul><ul><li>Mall/Store/Site Promotional Activity </li></ul><ul><li>Festival promotional activity </li></ul><ul><li>Dealer / Trade / Retailers Meets </li></ul><ul><li>Merchandising & In shop promotions </li></ul><ul><li>Brand Extension Services </li></ul><ul><li>Annual Celebrations </li></ul><ul><li>Seminars; Conferences & Meetings </li></ul><ul><li>Outbound / Inbound Educational & Corporate Tours </li></ul><ul><li>PR activities, Customised Tailor made Events </li></ul>
  10. 10. Patrika In Education (PIE) <ul><li>Educational wing of Rajasthan Patrika </li></ul><ul><li>Established in 2000 </li></ul><ul><li>Provides young people, students, women and professionals with a platform to hone their vocational, personal, managerial and other soft skills </li></ul><ul><li>To enable the young generation to cope up meaningfully with the fast changing world and prepares them to face the challenges of tomorrow </li></ul>
  11. 11. Summer School 2010, Bhopal <ul><li>Offered 84* short-term courses </li></ul><ul><li>Venues </li></ul><ul><ul><li>St. Paul’s Sr. Secondary School </li></ul></ul><ul><ul><li>St. Cliff School </li></ul></ul><ul><li>Total number of participants – 2200* </li></ul><ul><li>Growth – 10% from previous year* </li></ul>
  12. 12. Executive Summary <ul><li>Offered 84* short-term courses </li></ul><ul><li>Venues </li></ul><ul><ul><li>St. Paul’s Sr. Secondary School </li></ul></ul><ul><ul><li>St. Cliff School </li></ul></ul><ul><li>Total number of participants – 2200* </li></ul><ul><li>Growth – 10% from previous year* </li></ul>
  13. 13. Research Methodology <ul><li>Qualitative & Quantitative Research </li></ul><ul><li>Primary data Collection </li></ul><ul><ul><li>Questionnaire </li></ul></ul><ul><li>Population: 2200 Participants </li></ul><ul><li>Sample Size: 200* </li></ul><ul><li>Confidence level: 95%* </li></ul><ul><li>Margin of error: 7%* </li></ul><ul><li>Response distribution: 50%* </li></ul><ul><li>Random Sampling </li></ul><ul><li>Secondary Data Collection </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Newspaper </li></ul></ul><ul><ul><li>Pamphlets </li></ul></ul>
  14. 14. Findings <ul><li>Overall 43.8 % of participants are strongly satisfied and 39.1% of participants are satisfied </li></ul><ul><li>61% of participants are strongly satisfied with professionalism of the faculties </li></ul><ul><li>60.5% of participants are strongly satisfied with way of teaching of faculties </li></ul><ul><li>Only 1.7% of participants are strongly dissatisfied and 3.1% of participants are dissatisfied </li></ul><ul><li>89% of participants came to know about PIE Summer School 2009 through newspaper </li></ul><ul><li>96% of participants are interested to do a course(s) in PIE Summer School next year </li></ul>
  15. 15. Bibliography <ul><li> </li></ul><ul><li> </li></ul><ul><li>Newspaper - Rajasthan Patrika </li></ul><ul><li>Reports - PIE Summer School </li></ul><ul><li>Pamphlets - PIE Summer School 2010 </li></ul>
  16. 16. Contd. <ul><li>As comparison between male participants and female participants following results are interpreted: </li></ul><ul><ul><li>Female participants, who are strongly satisfied, are 8.4% more than male participants </li></ul></ul><ul><ul><li>Male participants, who are satisfied, are 3.8% more than female participants </li></ul></ul><ul><ul><li>Male participants, who are dissatisfied, are 3.3% more than female participants </li></ul></ul>
  17. 17. Recommendations <ul><li>PIE should issue the identity cards to the participants </li></ul><ul><li>PIE should increase the days of 31 courses which were of 6 days to 12 days </li></ul><ul><li>PIE should provide registers of better quality </li></ul><ul><li>PIE should provide drinking water campers in every class </li></ul><ul><li>PIE should organize its Grand Finale function at Town Hall </li></ul>
  18. 18. Continue <ul><li>PIE should create more awareness through outdoor media, specially in Bhopal. </li></ul><ul><li>In Bhopal there is not much branding of PIE was done. </li></ul><ul><li>There are not much awareness in Bhopal as there no hoardings in Bhopal are placed before the PIE, and only after the Summer School had begun, PIE hoardings are seen on the roads. </li></ul><ul><li>PIE should be targeting educational sector more instead of corporate. </li></ul><ul><li>PIE should do branding to target females specially in old Bhopal and colonies for self defence classes. </li></ul><ul><li>PIE should start classes for Females who are unemployed and trained them in crash course of three days before Summer School. </li></ul>
  19. 19. Special Events <ul><li>Live Shows; Concerts & Fashion Shows </li></ul><ul><li>Laser Shows, Beam Shows </li></ul><ul><li>Entertainment Extravaganzas </li></ul><ul><li>Awards Functions </li></ul><ul><li>High Profile Parties </li></ul><ul><li>Theme Parties </li></ul><ul><li>Sports Events </li></ul>
  20. 20. Tata Sky ZANDU Castrol Gyan Vihar Linc Pen Customized events For other companies
  21. 21. Zandu Rajasthan Patrika Swasthya Yatra Gujrat - 2008 100 Day Road Show and Swasthya Camp Activity in Entire Gujrat for Zandu
  22. 22. Team with Bamboo Long Manduring Road Show Activity
  23. 23. A 60 days Aggrandizement of the Hair oil. A Marico product “Tel Badlo Kismat Badlo”
  24. 24. Van
  25. 29. Celebrity show
  26. 30. Dandiya show
  27. 31. Dandiya show
  28. 32. Other Events
  29. 33. Thematic Fair <ul><li>International Dubai Fair </li></ul><ul><li>Wedding fair </li></ul><ul><li>Health fair </li></ul><ul><li>International educational & career fair </li></ul><ul><li>Home and Property Expo </li></ul><ul><li>Book Fair </li></ul><ul><li>Diwali Carnival, Holi Carnival </li></ul><ul><li>Food Festival </li></ul>
  30. 34. International fair - DUBAI The Indian Festival 2007 is an event designed by Rajasthan Patrika for the mutual benefits of exhibitors and visitors both in order to maximize business opportunity in UAE region. Themes: real estate, gems & jewellery, handicrafts, education, tourism, health care and lifestyle
  31. 35. International fair - DUBAI
  32. 36. International Education & Career Fair Recorded in Limca Book of Records for two times
  33. 37. Thank You