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Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
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Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)

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Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO ...

Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.

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  • Full Name Full Name Comment goes here.
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  • This is in line with my research and the website is Awesome with info.Please check my new video about the best SEO services and reviews here http://www.youtube.com/watch?v=B2iq8AiOoQU
    Good work!!
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  • Yes for best SEO services and review , I agree that Wordpress Seo optimization services are the best. http://www.youtube.com/watch?v=B2iq8AiOoQU

    Regards!
    SM
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  • such a informative articles of SEO

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  • Thanks excellent tips.
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    Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp) Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp) Presentation Transcript

    • Wordpress SEO & Optimization Strategies Wordcamp India 2009
    • Euvao Technologies Pvt. Ltd. www.euvao.com Abhinav Gulyani On Twitter – ABY http://twitter.com/aby Dynamix Factory www.dynamix.in
    • Joost de Valk www.yoast.com
    • And I love Matt and YOU! I
    • Today’s agenda 1 WordPress & SEO 2 Wordpress Plugins for SEO 3 SEO hmm – What next? 4 SEO Tips and discussion And maybe, some bonus tips.
    • Essential Plugins
    • HeadSpace2 - Titles - Meta Keywords and Descriptions - More Tags - And SO much more. http://urbangiraffe.com/plugins/headspace2/
      • All in One SEO Pack
      • Automatically optimizes your  titles  for search engines
      • Generates  META tags automatically
      • Avoids the typical duplicate content found on Wordpress blogs
      • You can override any title and set any META description and any META keywords you want.
      http://wordpress.org/extend/plugins/all-in-one-seo-pack/
      • SEO Smart Links
      • Provides automatic SEO benefits - addition to custom keyword lists, nofollow and more.
      • Automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog.
      • Allows you to set nofollow attribute and open links in new window.
      http://wordpress.org/extend/plugins/seo-automatic-links/
      • SEO Slugs
      •   Removes common words like 'a', 'the', 'in' from post slugs to improve your website’s SEO!
      • It won't overwrite an existing slug.
      • You can force a new slug generation by deleting the existing one.
      http://wordpress.org/extend/plugins/seo-slugs/
      • SEO Friendly Images
      • Automatically updates all images with proper ALT and TITLE attributes.
      • If your images do not have ALT and TITLE already set - ITS AUTOMATICALLY DONE, Wow Great!
      http://wordpress.org/extend/plugins/seo-image/
      • For example,
      • "What You Can Do Immediately For Higher Rankings",
      • Default Permalinks:
      • /what-you-can-do-immediately-for-higher-rankings
      • SEO Slugs plugin converts to:
      • /immediately-higher-rankings
      That rocks, right?
    • Redirection Use it for all your redirection needs. http://urbangiraffe.com/plugins/redirection/
    • YARPP Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc. http://mitcho.com/code/yarpp/
    • Structure for SEO
    • SEO tip #1 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Abhinav Gulyani</h1> <?php } else { ?> <h4><a href=&quot;/&quot;>Yoast</a></h4> <?php } ?>
    • SEO tip #2 Add a description to your categories: <?php echo category_description(); ?>
    • SEO tip #3 Lets ask few of the experts!
    • Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc. http://yoast.com/wordpress/robots-meta/
    • More info on WP SEO?
    • It’s a rocket science, right ?
    •  
    •  
      • On Pages
      • No Money Pages
    •  
      • Spread your content
      • Volume Activity
    • What more ?
    • Duplicate Content
      • Duplicate content refers to two or more web pages that have the same, or almost the same, content.
      • Those two or more pages can be located on different or on the same website, so you can have duplicate content inside your blog also.
    • Duplicate Content…hmm
      • Most of the times it is a good idea to avoid duplicate content since search engines might penalize it.
      • WordPress themes (this is fault of the designers and not of the WordPress software itself) tend to come with a lot of duplicate content out of the box.
      • Apart from the homepage, it is a good idea to check your categories and archive pages to see whether full posts are being displayed there or not
      • Remember that your goal is to make sure that your posts or articles can accessed in full from only one location inside your site.
    • SEO … More Art Than Science, really?
      • Best advice?
        • Keep it simple.
        • Write quality content on specific topics.
      • Onsite and Offsite Search
        • Inbound Links – How are other’s linking to your content?
        • “ ...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger
    • Inbound Linking
      • Characteristics of the best inbound links
        • They are from higher ranking sites than yours.
        • They are relevant to your topic.
        • They link to you using relevant keywords.
      • Attracting quality inbound links
        • Write valuable content.
        • Notify other relevant bloggers of your content.
        • Use directories.
        • Inter-link your blog.
        • Link swap.
    • Onsite SEO
      • Write keyword rich content.
        • Questions to answer:
          • How do I want people to find this in a search?
          • What will they type into Google if they want information on the topic you’re writing?
          • How would I find information on this topic in the Search Engines?
          • What results come up when I do plug these keywords into Google?
          • What other keywords are other sites using?
        • Keyword Search Tools
          • Google Adwords.
          • WordTracker.
    • How To Use Keywords
      • Titles
        • “… when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger
      • In the Post URL
        • Page or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy.
    • How To Use Keyword
      • Less is more
        • Experts say, keyword saturate between 5-20 percent.
        • You have two readers: People and Google.
        • Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most.
        • “… don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger
    • SEO tips: moving to a new domain
      • Standard advice: Use a 301 (permanent) redirect
      • Even better: pick one subdirectory and move it first
      • If the traffic stays roughly the same on the desired domain, go ahead and switch
      • Otherwise, take some time to figure out why
      • Standardize your backlinks (www vs. non-www)
      • Write to everyone; ask them to update their links
    • More….
    • Everybody loves…
    •  
    • Custom Permalinks
    •  
    • Date Format
    • Date Format
    • More Custom Permalinks
    • More Custom Permalinks
    • More Custom Permalinks
    • More Custom Permalinks
    • More SEO Tips
      • Write on a theme.
      • Design your blog well.
        • Wordpress
      • Interlink you site.
      • Update regularly.
      • Avoid duplicate content.
      • Write a lot of content.
      • Outbound links.
      • Choose your domain wisely.
      • Register your domain.
      • One topic, one post.
      • Write optimal length.
      • Ping.
      • Submit to search engines.
    • Open Discussion with:
      • Ravish Ahuja, Xeonext
      • Matt Mullenweg, ma.tt
      • Rajiv Dingra, WAT Media
      • Paritosh Sharma
      • And YOU!
      • Om Malik, GigaOM
      • Mayank Gupta, Blog Design Studio
      • Amit Agarwal
      • And me, Aby
    • Special Thanks to:
      • Mayank @mayank
      • Ravish @interactivecode
      • Chetan @sizzler_chetan
      • Joost @jdevalk
      • So, many blogs
      • YOU
    • By Abhinav Gulyani Content adapted from Yoast.com and many of my friends. E-mail: [email_address] Skype: abynav Be my friend, get free SEO ;) Call 9999.299.799