Wordpress SEO & Optimization Strategies Wordcamp India 2009
Euvao Technologies Pvt. Ltd. www.euvao.com Abhinav Gulyani On Twitter – ABY http://twitter.com/aby  Dynamix Factory www.dy...
Joost de Valk www.yoast.com
And I love Matt  and YOU! I
Today’s agenda  1 WordPress & SEO  2 Wordpress Plugins for SEO 3 SEO hmm – What next? 4 SEO Tips and discussion And maybe,...
Essential Plugins
HeadSpace2  - Titles  - Meta Keywords and Descriptions  - More Tags  - And SO much more.  http://urbangiraffe.com/plugins/...
<ul><li>All in One SEO Pack   </li></ul><ul><li>Automatically optimizes your  titles  for search engines </li></ul><ul><li...
<ul><li>SEO Smart Links </li></ul><ul><li>Provides automatic SEO benefits - addition to custom keyword lists, nofollow and...
<ul><li>SEO Slugs </li></ul><ul><li>  Removes common words like 'a', 'the', 'in' from post slugs to improve your website’s...
<ul><li>SEO Friendly Images </li></ul><ul><li>Automatically updates all images with proper ALT and TITLE attributes.  </li...
<ul><li>For example,  </li></ul><ul><li>&quot;What You Can Do Immediately For Higher Rankings&quot;, </li></ul><ul><li>Def...
Redirection  Use it for  all  your redirection needs.  http://urbangiraffe.com/plugins/redirection/
YARPP  Yet Another Related Posts Plugin  Related posts based on tags, categories, post content, etc.  http://mitcho.com/co...
Structure for SEO
SEO tip #1  Your blog title and subtitle should only be <h1> and <h2> on  your front page! Everywhere else, and <h4> and <...
SEO tip #2  Add a description to your categories:  <?php echo category_description(); ?>
SEO tip #3  Lets ask few of the experts!
Robots Meta  - Noindex, follow your archives, search pages, etc.  - Authenticate with webmaster tools  - Nofollow ancillar...
More info on WP SEO?
It’s a rocket science, right ?
 
 
<ul><li>On Pages </li></ul>
<ul><li>No Money  Pages </li></ul>
 
<ul><li>Spread your content </li></ul>
<ul><li>Volume Activity </li></ul>
What more ?
Duplicate Content <ul><li>Duplicate content refers to two or more web pages that have the same, or almost the same, conten...
Duplicate Content…hmm <ul><li>Most of the times it is a good idea to avoid duplicate content since search engines might pe...
SEO … More Art Than Science, really? <ul><li>Best advice? </li></ul><ul><ul><li>Keep it simple. </li></ul></ul><ul><ul><li...
Inbound Linking <ul><li>Characteristics of the best inbound links </li></ul><ul><ul><li>They are from higher ranking sites...
Onsite SEO <ul><li>Write keyword rich content. </li></ul><ul><ul><li>Questions to answer: </li></ul></ul><ul><ul><ul><li>H...
How To Use Keywords <ul><li>Titles </li></ul><ul><ul><li>“… when it comes to blog SEO I believe that your page and post ti...
How To Use Keyword <ul><li>Less is more </li></ul><ul><ul><li>Experts say, keyword saturate between 5-20 percent. </li></u...
SEO tips: moving to a new domain <ul><li>Standard advice: Use a 301 (permanent) redirect </li></ul><ul><li>Even better: pi...
More….
Everybody loves…
 
Custom Permalinks
 
Date Format
Date Format
More Custom Permalinks
More Custom Permalinks
More Custom Permalinks
More Custom Permalinks
More SEO Tips <ul><li>Write on a theme. </li></ul><ul><li>Design your blog well. </li></ul><ul><ul><li>Wordpress </li></ul...
Open Discussion with: <ul><li>Ravish Ahuja, Xeonext </li></ul><ul><li>Matt Mullenweg, ma.tt </li></ul><ul><li>Rajiv Dingra...
Special Thanks to: <ul><li>Mayank @mayank </li></ul><ul><li>Ravish @interactivecode </li></ul><ul><li>Chetan @sizzler_chet...
By Abhinav Gulyani Content adapted from Yoast.com and many of my friends. E-mail:  [email_address] Skype: abynav Be my fri...
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Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)

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Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.

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Transcript of "Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)"

  1. 1. Wordpress SEO & Optimization Strategies Wordcamp India 2009
  2. 2. Euvao Technologies Pvt. Ltd. www.euvao.com Abhinav Gulyani On Twitter – ABY http://twitter.com/aby Dynamix Factory www.dynamix.in
  3. 3. Joost de Valk www.yoast.com
  4. 4. And I love Matt and YOU! I
  5. 5. Today’s agenda 1 WordPress & SEO 2 Wordpress Plugins for SEO 3 SEO hmm – What next? 4 SEO Tips and discussion And maybe, some bonus tips.
  6. 6. Essential Plugins
  7. 7. HeadSpace2 - Titles - Meta Keywords and Descriptions - More Tags - And SO much more. http://urbangiraffe.com/plugins/headspace2/
  8. 8. <ul><li>All in One SEO Pack </li></ul><ul><li>Automatically optimizes your  titles  for search engines </li></ul><ul><li>Generates  META tags automatically </li></ul><ul><li>Avoids the typical duplicate content found on Wordpress blogs </li></ul><ul><li>You can override any title and set any META description and any META keywords you want. </li></ul>http://wordpress.org/extend/plugins/all-in-one-seo-pack/
  9. 9. <ul><li>SEO Smart Links </li></ul><ul><li>Provides automatic SEO benefits - addition to custom keyword lists, nofollow and more. </li></ul><ul><li>Automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. </li></ul><ul><li>Allows you to set nofollow attribute and open links in new window. </li></ul>http://wordpress.org/extend/plugins/seo-automatic-links/
  10. 10. <ul><li>SEO Slugs </li></ul><ul><li>  Removes common words like 'a', 'the', 'in' from post slugs to improve your website’s SEO! </li></ul><ul><li>It won't overwrite an existing slug. </li></ul><ul><li>You can force a new slug generation by deleting the existing one. </li></ul>http://wordpress.org/extend/plugins/seo-slugs/
  11. 11. <ul><li>SEO Friendly Images </li></ul><ul><li>Automatically updates all images with proper ALT and TITLE attributes. </li></ul><ul><li>If your images do not have ALT and TITLE already set - ITS AUTOMATICALLY DONE, Wow Great! </li></ul>http://wordpress.org/extend/plugins/seo-image/
  12. 12. <ul><li>For example, </li></ul><ul><li>&quot;What You Can Do Immediately For Higher Rankings&quot;, </li></ul><ul><li>Default Permalinks: </li></ul><ul><li>/what-you-can-do-immediately-for-higher-rankings </li></ul><ul><li>SEO Slugs plugin converts to: </li></ul><ul><li>/immediately-higher-rankings </li></ul>That rocks, right?
  13. 13. Redirection Use it for all your redirection needs. http://urbangiraffe.com/plugins/redirection/
  14. 14. YARPP Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc. http://mitcho.com/code/yarpp/
  15. 15. Structure for SEO
  16. 16. SEO tip #1 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Abhinav Gulyani</h1> <?php } else { ?> <h4><a href=&quot;/&quot;>Yoast</a></h4> <?php } ?>
  17. 17. SEO tip #2 Add a description to your categories: <?php echo category_description(); ?>
  18. 18. SEO tip #3 Lets ask few of the experts!
  19. 19. Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc. http://yoast.com/wordpress/robots-meta/
  20. 20. More info on WP SEO?
  21. 21. It’s a rocket science, right ?
  22. 24. <ul><li>On Pages </li></ul>
  23. 25. <ul><li>No Money Pages </li></ul>
  24. 27. <ul><li>Spread your content </li></ul>
  25. 28. <ul><li>Volume Activity </li></ul>
  26. 29. What more ?
  27. 30. Duplicate Content <ul><li>Duplicate content refers to two or more web pages that have the same, or almost the same, content. </li></ul><ul><li>Those two or more pages can be located on different or on the same website, so you can have duplicate content inside your blog also. </li></ul>
  28. 31. Duplicate Content…hmm <ul><li>Most of the times it is a good idea to avoid duplicate content since search engines might penalize it. </li></ul><ul><li>WordPress themes (this is fault of the designers and not of the WordPress software itself) tend to come with a lot of duplicate content out of the box. </li></ul><ul><li>Apart from the homepage, it is a good idea to check your categories and archive pages to see whether full posts are being displayed there or not </li></ul><ul><li>Remember that your goal is to make sure that your posts or articles can accessed in full from only one location inside your site. </li></ul>
  29. 32. SEO … More Art Than Science, really? <ul><li>Best advice? </li></ul><ul><ul><li>Keep it simple. </li></ul></ul><ul><ul><li>Write quality content on specific topics. </li></ul></ul><ul><li>Onsite and Offsite Search </li></ul><ul><ul><li>Inbound Links – How are other’s linking to your content? </li></ul></ul><ul><ul><li>“ ...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger </li></ul></ul>
  30. 33. Inbound Linking <ul><li>Characteristics of the best inbound links </li></ul><ul><ul><li>They are from higher ranking sites than yours. </li></ul></ul><ul><ul><li>They are relevant to your topic. </li></ul></ul><ul><ul><li>They link to you using relevant keywords. </li></ul></ul><ul><li>Attracting quality inbound links </li></ul><ul><ul><li>Write valuable content. </li></ul></ul><ul><ul><li>Notify other relevant bloggers of your content. </li></ul></ul><ul><ul><li>Use directories. </li></ul></ul><ul><ul><li>Inter-link your blog. </li></ul></ul><ul><ul><li>Link swap. </li></ul></ul>
  31. 34. Onsite SEO <ul><li>Write keyword rich content. </li></ul><ul><ul><li>Questions to answer: </li></ul></ul><ul><ul><ul><li>How do I want people to find this in a search? </li></ul></ul></ul><ul><ul><ul><li>What will they type into Google if they want information on the topic you’re writing? </li></ul></ul></ul><ul><ul><ul><li>How would I find information on this topic in the Search Engines? </li></ul></ul></ul><ul><ul><ul><li>What results come up when I do plug these keywords into Google? </li></ul></ul></ul><ul><ul><ul><li>What other keywords are other sites using? </li></ul></ul></ul><ul><ul><li>Keyword Search Tools </li></ul></ul><ul><ul><ul><li>Google Adwords. </li></ul></ul></ul><ul><ul><ul><li>WordTracker. </li></ul></ul></ul>
  32. 35. How To Use Keywords <ul><li>Titles </li></ul><ul><ul><li>“… when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger </li></ul></ul><ul><li>In the Post URL </li></ul><ul><ul><li>Page or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy. </li></ul></ul>
  33. 36. How To Use Keyword <ul><li>Less is more </li></ul><ul><ul><li>Experts say, keyword saturate between 5-20 percent. </li></ul></ul><ul><ul><li>You have two readers: People and Google. </li></ul></ul><ul><ul><li>Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most. </li></ul></ul><ul><ul><li>“… don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger </li></ul></ul>
  34. 37. SEO tips: moving to a new domain <ul><li>Standard advice: Use a 301 (permanent) redirect </li></ul><ul><li>Even better: pick one subdirectory and move it first </li></ul><ul><li>If the traffic stays roughly the same on the desired domain, go ahead and switch </li></ul><ul><li>Otherwise, take some time to figure out why </li></ul><ul><li>Standardize your backlinks (www vs. non-www) </li></ul><ul><li>Write to everyone; ask them to update their links </li></ul>
  35. 38. More….
  36. 39. Everybody loves…
  37. 41. Custom Permalinks
  38. 43. Date Format
  39. 44. Date Format
  40. 45. More Custom Permalinks
  41. 46. More Custom Permalinks
  42. 47. More Custom Permalinks
  43. 48. More Custom Permalinks
  44. 49. More SEO Tips <ul><li>Write on a theme. </li></ul><ul><li>Design your blog well. </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><li>Interlink you site. </li></ul><ul><li>Update regularly. </li></ul><ul><li>Avoid duplicate content. </li></ul><ul><li>Write a lot of content. </li></ul><ul><li>Outbound links. </li></ul><ul><li>Choose your domain wisely. </li></ul><ul><li>Register your domain. </li></ul><ul><li>One topic, one post. </li></ul><ul><li>Write optimal length. </li></ul><ul><li>Ping. </li></ul><ul><li>Submit to search engines. </li></ul>
  45. 50. Open Discussion with: <ul><li>Ravish Ahuja, Xeonext </li></ul><ul><li>Matt Mullenweg, ma.tt </li></ul><ul><li>Rajiv Dingra, WAT Media </li></ul><ul><li>Paritosh Sharma </li></ul><ul><li>And YOU! </li></ul><ul><li>Om Malik, GigaOM </li></ul><ul><li>Mayank Gupta, Blog Design Studio </li></ul><ul><li>Amit Agarwal </li></ul><ul><li>And me, Aby </li></ul>
  46. 51. Special Thanks to: <ul><li>Mayank @mayank </li></ul><ul><li>Ravish @interactivecode </li></ul><ul><li>Chetan @sizzler_chetan </li></ul><ul><li>Joost @jdevalk </li></ul><ul><li>So, many blogs </li></ul><ul><li>YOU </li></ul>
  47. 52. By Abhinav Gulyani Content adapted from Yoast.com and many of my friends. E-mail: [email_address] Skype: abynav Be my friend, get free SEO ;) Call 9999.299.799

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