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Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)
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Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress SEO & Optimization Strategies - WCI ( Presented by Abhinav Gulyani at India's First WordCamp)

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Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO …

Abhinav Gulyani aka Aby presents at India's First Wordcamp - On implementation of SEO on Wordpress Blog / Website. He also talks about Social Media Marketing, Microblogging, On Page SEO & Off Page SEO Wordpress Plugins, Wordpress SEO Tips.

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  • 1. Wordpress SEO & Optimization Strategies Wordcamp India 2009
  • 2. Euvao Technologies Pvt. Ltd. www.euvao.com Abhinav Gulyani On Twitter – ABY http://twitter.com/aby Dynamix Factory www.dynamix.in
  • 3. Joost de Valk www.yoast.com
  • 4. And I love Matt and YOU! I
  • 5. Today’s agenda 1 WordPress & SEO 2 Wordpress Plugins for SEO 3 SEO hmm – What next? 4 SEO Tips and discussion And maybe, some bonus tips.
  • 6. Essential Plugins
  • 7. HeadSpace2 - Titles - Meta Keywords and Descriptions - More Tags - And SO much more. http://urbangiraffe.com/plugins/headspace2/
  • 8. <ul><li>All in One SEO Pack </li></ul><ul><li>Automatically optimizes your  titles  for search engines </li></ul><ul><li>Generates  META tags automatically </li></ul><ul><li>Avoids the typical duplicate content found on Wordpress blogs </li></ul><ul><li>You can override any title and set any META description and any META keywords you want. </li></ul>http://wordpress.org/extend/plugins/all-in-one-seo-pack/
  • 9. <ul><li>SEO Smart Links </li></ul><ul><li>Provides automatic SEO benefits - addition to custom keyword lists, nofollow and more. </li></ul><ul><li>Automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. </li></ul><ul><li>Allows you to set nofollow attribute and open links in new window. </li></ul>http://wordpress.org/extend/plugins/seo-automatic-links/
  • 10. <ul><li>SEO Slugs </li></ul><ul><li>  Removes common words like 'a', 'the', 'in' from post slugs to improve your website’s SEO! </li></ul><ul><li>It won't overwrite an existing slug. </li></ul><ul><li>You can force a new slug generation by deleting the existing one. </li></ul>http://wordpress.org/extend/plugins/seo-slugs/
  • 11. <ul><li>SEO Friendly Images </li></ul><ul><li>Automatically updates all images with proper ALT and TITLE attributes. </li></ul><ul><li>If your images do not have ALT and TITLE already set - ITS AUTOMATICALLY DONE, Wow Great! </li></ul>http://wordpress.org/extend/plugins/seo-image/
  • 12. <ul><li>For example, </li></ul><ul><li>&quot;What You Can Do Immediately For Higher Rankings&quot;, </li></ul><ul><li>Default Permalinks: </li></ul><ul><li>/what-you-can-do-immediately-for-higher-rankings </li></ul><ul><li>SEO Slugs plugin converts to: </li></ul><ul><li>/immediately-higher-rankings </li></ul>That rocks, right?
  • 13. Redirection Use it for all your redirection needs. http://urbangiraffe.com/plugins/redirection/
  • 14. YARPP Yet Another Related Posts Plugin Related posts based on tags, categories, post content, etc. http://mitcho.com/code/yarpp/
  • 15. Structure for SEO
  • 16. SEO tip #1 Your blog title and subtitle should only be <h1> and <h2> on your front page! Everywhere else, and <h4> and <h5> is good enough. To do that, do something like this in your header.php: <?php if (is_home()) { ?> <h1>Abhinav Gulyani</h1> <?php } else { ?> <h4><a href=&quot;/&quot;>Yoast</a></h4> <?php } ?>
  • 17. SEO tip #2 Add a description to your categories: <?php echo category_description(); ?>
  • 18. SEO tip #3 Lets ask few of the experts!
  • 19. Robots Meta - Noindex, follow your archives, search pages, etc. - Authenticate with webmaster tools - Nofollow ancillary links - Etc. etc. http://yoast.com/wordpress/robots-meta/
  • 20. More info on WP SEO?
  • 21. It’s a rocket science, right ?
  • 22.  
  • 23.  
  • 24. <ul><li>On Pages </li></ul>
  • 25. <ul><li>No Money Pages </li></ul>
  • 26.  
  • 27. <ul><li>Spread your content </li></ul>
  • 28. <ul><li>Volume Activity </li></ul>
  • 29. What more ?
  • 30. Duplicate Content <ul><li>Duplicate content refers to two or more web pages that have the same, or almost the same, content. </li></ul><ul><li>Those two or more pages can be located on different or on the same website, so you can have duplicate content inside your blog also. </li></ul>
  • 31. Duplicate Content…hmm <ul><li>Most of the times it is a good idea to avoid duplicate content since search engines might penalize it. </li></ul><ul><li>WordPress themes (this is fault of the designers and not of the WordPress software itself) tend to come with a lot of duplicate content out of the box. </li></ul><ul><li>Apart from the homepage, it is a good idea to check your categories and archive pages to see whether full posts are being displayed there or not </li></ul><ul><li>Remember that your goal is to make sure that your posts or articles can accessed in full from only one location inside your site. </li></ul>
  • 32. SEO … More Art Than Science, really? <ul><li>Best advice? </li></ul><ul><ul><li>Keep it simple. </li></ul></ul><ul><ul><li>Write quality content on specific topics. </li></ul></ul><ul><li>Onsite and Offsite Search </li></ul><ul><ul><li>Inbound Links – How are other’s linking to your content? </li></ul></ul><ul><ul><li>“ ...every link to your site is seen by the search engines as being a vote of confidence in your site..” --Rowse, ProBlogger </li></ul></ul>
  • 33. Inbound Linking <ul><li>Characteristics of the best inbound links </li></ul><ul><ul><li>They are from higher ranking sites than yours. </li></ul></ul><ul><ul><li>They are relevant to your topic. </li></ul></ul><ul><ul><li>They link to you using relevant keywords. </li></ul></ul><ul><li>Attracting quality inbound links </li></ul><ul><ul><li>Write valuable content. </li></ul></ul><ul><ul><li>Notify other relevant bloggers of your content. </li></ul></ul><ul><ul><li>Use directories. </li></ul></ul><ul><ul><li>Inter-link your blog. </li></ul></ul><ul><ul><li>Link swap. </li></ul></ul>
  • 34. Onsite SEO <ul><li>Write keyword rich content. </li></ul><ul><ul><li>Questions to answer: </li></ul></ul><ul><ul><ul><li>How do I want people to find this in a search? </li></ul></ul></ul><ul><ul><ul><li>What will they type into Google if they want information on the topic you’re writing? </li></ul></ul></ul><ul><ul><ul><li>How would I find information on this topic in the Search Engines? </li></ul></ul></ul><ul><ul><ul><li>What results come up when I do plug these keywords into Google? </li></ul></ul></ul><ul><ul><ul><li>What other keywords are other sites using? </li></ul></ul></ul><ul><ul><li>Keyword Search Tools </li></ul></ul><ul><ul><ul><li>Google Adwords. </li></ul></ul></ul><ul><ul><ul><li>WordTracker. </li></ul></ul></ul>
  • 35. How To Use Keywords <ul><li>Titles </li></ul><ul><ul><li>“… when it comes to blog SEO I believe that your page and post titles are incredibly important. Google in particularly seems to value the words in your title incredibly highly.” – Darren Rowse, ProBlogger </li></ul></ul><ul><li>In the Post URL </li></ul><ul><ul><li>Page or post URL should be a compendia of the keyword rich post title. Makes the Google gods happy. </li></ul></ul>
  • 36. How To Use Keyword <ul><li>Less is more </li></ul><ul><ul><li>Experts say, keyword saturate between 5-20 percent. </li></ul></ul><ul><ul><li>You have two readers: People and Google. </li></ul></ul><ul><ul><li>Keyword saturation at or near 20 percent and you will sacrifice readability for those who matter most. </li></ul></ul><ul><ul><li>“… don’t sacrifice your readers experience of your site just for the sake of SEO.” --Darren Rowse, ProBlogger </li></ul></ul>
  • 37. SEO tips: moving to a new domain <ul><li>Standard advice: Use a 301 (permanent) redirect </li></ul><ul><li>Even better: pick one subdirectory and move it first </li></ul><ul><li>If the traffic stays roughly the same on the desired domain, go ahead and switch </li></ul><ul><li>Otherwise, take some time to figure out why </li></ul><ul><li>Standardize your backlinks (www vs. non-www) </li></ul><ul><li>Write to everyone; ask them to update their links </li></ul>
  • 38. More….
  • 39. Everybody loves…
  • 40.  
  • 41. Custom Permalinks
  • 42.  
  • 43. Date Format
  • 44. Date Format
  • 45. More Custom Permalinks
  • 46. More Custom Permalinks
  • 47. More Custom Permalinks
  • 48. More Custom Permalinks
  • 49. More SEO Tips <ul><li>Write on a theme. </li></ul><ul><li>Design your blog well. </li></ul><ul><ul><li>Wordpress </li></ul></ul><ul><li>Interlink you site. </li></ul><ul><li>Update regularly. </li></ul><ul><li>Avoid duplicate content. </li></ul><ul><li>Write a lot of content. </li></ul><ul><li>Outbound links. </li></ul><ul><li>Choose your domain wisely. </li></ul><ul><li>Register your domain. </li></ul><ul><li>One topic, one post. </li></ul><ul><li>Write optimal length. </li></ul><ul><li>Ping. </li></ul><ul><li>Submit to search engines. </li></ul>
  • 50. Open Discussion with: <ul><li>Ravish Ahuja, Xeonext </li></ul><ul><li>Matt Mullenweg, ma.tt </li></ul><ul><li>Rajiv Dingra, WAT Media </li></ul><ul><li>Paritosh Sharma </li></ul><ul><li>And YOU! </li></ul><ul><li>Om Malik, GigaOM </li></ul><ul><li>Mayank Gupta, Blog Design Studio </li></ul><ul><li>Amit Agarwal </li></ul><ul><li>And me, Aby </li></ul>
  • 51. Special Thanks to: <ul><li>Mayank @mayank </li></ul><ul><li>Ravish @interactivecode </li></ul><ul><li>Chetan @sizzler_chetan </li></ul><ul><li>Joost @jdevalk </li></ul><ul><li>So, many blogs </li></ul><ul><li>YOU </li></ul>
  • 52. By Abhinav Gulyani Content adapted from Yoast.com and many of my friends. E-mail: [email_address] Skype: abynav Be my friend, get free SEO ;) Call 9999.299.799

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