How to dominate your local competition online
Upcoming SlideShare
Loading in...5

How to dominate your local competition online



Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses....

Bluo Media provides a case study on how small business can utilize online marketing to create a strategic marketing plan for there businesses.

For more information: &

Bluo Media is an performance based marketing agency based in US, UK & Australia.



Total Views
Views on SlideShare
Embed Views



1 Embed 1 1


Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

How to dominate your local competition online How to dominate your local competition online Presentation Transcript

  • How To Dominate YourLocal Competition Online www.bluomedia.Com
  • In 2010 companies will be reducing offline marketing in their budget as follows:45% 41%40% 36%35% 31%30% 28% 27%25%20%15%10%5%0% Direct Telemarketing Television Printed Media Radio Marketing
  • Small Businesses will be increasing online marketing in their budget as follows:80%70% 68% 64%60% 56% 54% 51%50%40%30%20%10%0% Search Engine Mobile Email Pay Per Click Social Media Optimization Marketing Marketing Marketing
  • 54% Of Americans Never Look At a Phone Book
  • The Time Has Never Been Better To Get Your Business Online 82% of consumers turn to the search engines when finding a local business Yet Only… 44% of small businesses do not yet have a website and comprehensive online marketing plan
  • Is It Time To Update Your Website?
  • Famous Joe’s Kitchen Case Study Website Design and Branding Integrate Online Ordering System Using Search Engine Optimization: Page #1 Google Rankings for… • famous joes kitchen • Italian Riverside • Italian kitchen Riverside • Italian food Riverside • Italian restaurant Riverside • best Italian food Riverside • best Italian pizza Riverside • Italian pizza Riverside • best pizza Riverside • pizza Riverside, ca Email Marketing Email Auto-responder Mobile Friendly Website
  • Website Before
  • Website After
  • What’s The Difference?Before Website After WebsiteX Plain Design  Email CaptureX No Email Capture  More Appealing ImagesX Lack of Pictures  Rotating BannerX Lack of Information  Special Events ListedX No Menu  Menu & Online OrderingX Doesn’t Engage Visitors  Engages Visitors MoreX Poorly Branded Design  More Established Design
  • Small Business Advertising Budget The average small business advertiser spent $2,149 on search advertising in Q4 2009 Q4 2009 – an increase of 30% Q3 2009 Q4 2008 over Q3 2009 and 111% over Q4 2008.
  • Where are Small Businesses Advertising?Over the past twoyears, 43% of small Businesses usingbusinesses say they Local Newspapershave increased use of Lesssearch engines in theirmarketing efforts. Incontrast, use oftraditional small Businesses usingbusiness advertising Yellow Pages Lessmediums is on thedecline. 0% 20% 40% 60%
  • Marketing your website andestablishing an online presence…
  • More people use Google to find local businesses online!Over 87% of allsearches onlineare done throughGoogle.
  • Google Local Business Listing
  • Setting up Google places…
  • Search Engine Optimization
  • Search Engine OptimizationSEO helps customers find your website in thesearch enginesTarget the right keywords for your business sowhen customers search for your type of businessonline your company is listed at the top listings.For example “Italian Restaurant, Riverside”.
  • Search Engine Optimization Checker
  • Social Marketing
  • Social Marketing On Facebook
  • How does a Facebook Fan Page Help Your Business? There are 420 Million users on Facebook Establishes another place for your business to get exposure on the internet Sends Traffic to Your Website from Facebook Improves your Search Engine Optimization Lets you interact with your customers and local community Strengthens customer relations Builds brand awareness and trust as an authority
  • Setting up your Facebook Fan Page
  • Example of Facebook Fan Page
  • Video Marketing On YouTube
  • You Tube Demographics 80% 71% 70%You Tube’s viewers 70%have an incredibly 60% 50% 50%Desirable 40%Demographic and 30% 20% 15%their Median 10%Income is $75,000 0%
  • Get more exposure to your local business using video! 30,000,000,000 web videos are watched every month in the United States. Videos now comprise 60% of all web traffic.
  • Youtube marketing in action…
  • Other Video Sharing Sites
  • Social Marketing On Twitter
  • Twitter statistic’s30 262520 181510 650 2008 Subscribers 2009 Subscribers 2010 Subscribers (Projected) Million
  • Setting up your Twitter Account
  • Your customers are talking about your business on Twitter…
  • Why use Twitter? Here are some examples of how small businesses are successfully using Twitter:A restaurant can tweet their daily specialsHotels can tweet their current room ratesRealtors can tweet new homes on the marketSmall businesses can tweet their latest special offers and sales
  • Social Media Sites
  • The Power of Email Marketing
  • Statistic’s on Email MarketingAn estimated $13.4 billion of direct marketing dollars went on email in the US in 2009.The Return on Investment for this amount was estimated at $583 billion.
  • Capture your visitors emailaddress for repeat business!
  • Maintain Your Email Opt-in List
  • The Mobile Marketing Revolution  58% of Americans have a mobile phone with Web connectivity.  Mobile marketing budget percentages to grow 150% by 2013.
  • Let your customers find your business on the go!
  • Get the Best Return on Investment with Online Marketing!
  • Call 9999299799