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Pinnacle Tele Services introduction


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  • 1. Pinnacle TeleServices Private Limited. Ezee SMS Ezee Voice IntoFone EyesCandy Ezee Conference Digital Media
  • 2. Company Overview Company Background & HistoryIncorporated in 2008 we are India’s leading Mobile Messaging Operator &Value Added Services (VAS) Provider with Clear Focus in deliveringcommunication and engagement tools on the Telecom, Internet, Digital andOver the Air (OTA) MediaBy virtue of our stringent Work processes we are a ISO 9001 : 2008 and ISO / IEC27001 : 2005 Certified Company.We provide seamless and integrated end to end solutions on various platformslike• SMS• Mobile Applications• Social Media / Mobile Internet• Radio Frequency Identification & Blue CastingToday we are a leading Mobile Messaging Operator & Value Added Services(VAS) Provider with a clear focus on delivering communication and engagementtools on the Telecom, Internet, Mobile, Digital and Over the Air (OTA) Media.The Solutions arm of Pinnacle is one of the acknowledged and advanced ITSolution Providers in the Telecom and Brand Space in India.
  • 3. • 6 Branches across India• Team Size of 300+ Professionals• 50 Major Channel Partners• Over 6000 ClientsNagpur Mumbai Pune Hyderabad Gurgaon Ahmedabad
  • 4. Leadership Team• Ashish Srivastava (Director), 41 years, is an Electronic Engineering graduate having 19 years of experience in Technology & Media space. He is responsible for company strategies, Alliances & Technology.• Rajesh Banerjee (Director), 38 years, PGDBM in marketing, having 18 years of experience in channel management & new product development. He is responsible for Sales, NPD & Operations• Amit Srivastava (Director), 37 years, is an Engineering graduate & Post Graduation in Marketing & Financial Management having 17 years of experience in sales & finance. He is responsible for Finance & Admin.• Anurag Srivastava (Director), 33 years, has a PGDBM in Marketing Management with 12 years of experience Sales & Relationship Management. He is responsible for Sales, Relationship Management and Channel Partner Development.
  • 5. Our Team• A Qualified Young, Dynamic and Agile Team.• Cumulative industry and domain experience of more than 100 man yrs.• A Management Team who believe in “T.E.A.M = Together everyone achieves more.”• A 31 member strong Technology team who believe in “Technology is to make impossible things possible.”• A 30 member strong Client Servicing & Sales Team who believe in “Quality of a service or product is not what you put into it, It is what the client or customer gets out of it.”• A 39 member strong Support & Ops Team who believe in “Customer service is not a department, its an Attitude!”
  • 6. Our Work Culture HAPPY CUSTOMERS• Support our Customers for creating engagement with their existing and prospect stake holders to drive business growth.• Ensure that our Customers get Value for Money.• Create a “WOW” experience in every task done for our customers.• Deliver “ON TIME - EVERY TIME”.
  • 7. Our Growth Story 2008 2009 2010-2012 • Pinnacle TeleServices Private Limited starts operations from Nagpur. • Alliance with Leading Telecom Provider for procurement of dedicated bandwidth for 50 TPS (SMS Submissions per Second) • Voice Based Out Bound Dialer services launched with 25 Dedicated PRI.2008 • Launched Short Codes Services for 2 Way Messaging and Customer Engagement • Expansion by adding 4 offices in Mumbai, Gurgaon , Pune and Ahmedabad • Setup a Dedicated Research & Development team to work on SMSC ,Emerging Rfid and Blue Casting Technologies.
  • 8. Our Growth Story 2008 2009 2010-2012 • SMS Capacity increased by 1200% from 50 TPS to 600 TPS (SMS Submissions per Second) • Expansion by adding Channel Partners across the nation • Bagged Contracts to delivering VAS Services on a Software as Service Model with major Telcos.2009 • Launched Services on Radio Frequency Platforms (RFID) and Blue Casting.
  • 9. Our Growth Story 2008 2009 2010-2012 • Integrated SS7 connectivity with leading Telecom Service Provider and deployed 1000 Tps state of the art SMSC Gateway to increase service levels and customer satisfaction. • Set Up a Digital and Mobile Team, Started Long Code Services. • Successfully experimented Subscription Based Information Content using Scratch Cards. Launched Comprehensive Content Aggregation and Delivery Platform. • Launched Child Care Card for Vaccination Alerts. • Developed and Deployed Multiple Mobile Applications and Integrated Campaigns for various Brands and Enterprises.2010-2012 • Invited by the Health Department of Govt of Bihar to use our Technology Expertise to promote “Child Vaccination Program”. • Mobile Application Developed by Pinnacle wins the NASSCOM “BEST IT INTEGRATED USER” Award.
  • 10. What we doOnline Bulk SMS (Text & Binary) SMPP and HTTP PlatformsShort Code & Long Code Services WAP PushPicture SMS Flash SMSMulti-Lingual Support User Friendly Web Interface
  • 11. What we doAugmented Reality Applications Mobile CommerceCross Platform Application Development M-CouponingMobile Application Distribution Mobile Loyalty ProgramsMobile Advertising Wap Based Micro Sites
  • 12. What we do IVRS Inbound Text-to-SpeechMANAGED VOICE SERVICESTele-Voting Outbound Speech-to-Text Customized Intelligent IVRS Tele Voting Solutions Toll Free / IN Solutions Tele Banking Solutions 10 Digit Support Solution Turnkey Call Center Solutions DTMF & Voice Recognition Support Collaborative Audio Call Conferencing
  • 13. What we do IVRS Inbound Text-to-SpeechMANAGED VOICE SERVICESTele-Voting Outbound Speech-to-Text Facebook Page Management Twitter Feed Management Facebook Applications Google Ads Facebook Ads You Tube Channel Management Web Banner Ad Campaigns You Tube Content Support
  • 14. What we doPossibility of having Unique ID Writing CapabilityOn the Fly Reading Durability of the IDHigh Speed Data Capture Read - Write TagsSimultaneous Multi -Tag Reading Error free Wireless Data Transmission
  • 15. What we do Pinnacle Vehicle Tracking SystemSecure Online Application Total Information IntegrityOver the Air Firmware Up-gradation GPS Antenna ON and OFF AlarmAuthorization for Web Application User AuthenticationAssign Privileges for Different Users 24x7 Web Service and Support
  • 16. What we do Pinnacle Child Care CardAll Vaccination Alerts Greeting and Birthday WishesVoice Call Alerts Database ManagementEvents and Offers Alerts Additional Revenue GenerationHealth Camp Alerts Alerts in Regional Languages
  • 17. Core OfferingsSMS  Bulk SMS Push Services  2 Way Messaging SolutionsVoice  Customized Intelligent IVRS Services  Toll Free / IN Solutions  10 Digit Support Solution  DTMF & Voice Recognition Support  Audio Call ConferencingTelecom VAS –  Mobile Radio  USSD  MT – SMSC  SMS Chat  SMS Gateway  CTC  Subscription / Search EnginesIntegrated Marketing Initiatives  Creative Engagement  Brand Activations  End to End Implementations  Real time Campaign Analysis  Database Profiling  Web Click to Call
  • 18. Core Offerings Types of Mobile Applications  Augmented Reality  Content aggregation  Mobile Commerce  LBS  Utility Services  Social Engagement  Mobile Application Hosting  Operator Decks  On Device Portals  App Stores Social Media  Facebook Apps / Page Management  You Tube Channels  Twitter  Google +  Desktop Widgets
  • 19. Vertical ServicedMedia Agencies Educational Institutes FMCG Service Industry Real Estate Government Bodies Health Care BFSI Telecom Industry Logistics Automobile Industry
  • 20. Major Verticals - SMS•Govt. Organisations • B2C portal•Mutual funds company • B2B portal•Stock Broker • IT hardware company•Pharmaceutical company • IT software company•FMCG company • Private general insurance company•Aluminium manufacturing • Radio channel•Speciality and Agri-chemicals • Direct marketing company•Paints and chemicals company • Tyres company•Domestic call centre company • Educational services•Private direct-to-home service provider • Private life insurance company•Logistics and courier company
  • 21. Similar Work done for government entity and a Large Bank Solution Overview 2 Way SMS Activity for Bharat Co-operative Bank (Mumbai) LTD. 2 Way SMS Activity for Andhra-Pradesh Electricity Board SMS flow Activity for Bank of America
  • 22. Pinnacle - Web SMS Gateway Benefits to the Client Pinnacle Application Bulk SMS SMSC Server Gateway  It can be used by Application Marketing agencies / Server Enterprises / SMEs to pushApplication SMPP SMPP out SMS in bulk Server Client Server Database  Supports multiple connectivity options. SMPP / XML / HTTP connections to SMSC Supports -  Supports creation of - Binary SMS distributors and retailers - Long SMS (800 Char.) for creation of the supply chain of bulk SMS business. - Flash SMS - WAP Push  Supports configurable CLI - Regional Language (Hindi) SMS options to change the CLI - Business Card Push to any text as per the client requirement.
  • 23. Pinnacle - Short Code & long Code Pinnacle Web Interface for Real Time Reporting Benefits to the Client  It can be used by Marketing agencies / Enterprises / SMEs to Receive Enquiries Via SMS URL Forwarding Pinnacle App  Easy to reach & Server remembrance by customer  Very useful for running Online Contests and VotingSMS Enquiry Received on Short Code / Long CodePinnacle’s Server is stored and processed by theapplication as per requirement to deliver thedynamic Replies. Reply is then forwarded to thesender’s Mobile with required information infractions of second.
  • 24. Pinnacle - Out Bound Dialer Logs An automated and fast IVR solution for making calls to customers retrieved from existing CRMNetwork DB database. With our outbound service you can call thousand of number simultaneously. Using this facility the sender can reach IVR LAN targeted audience in a smart and ISDN Outbound SWITCH E1 CARD Server efficient way. Content Servers • Automated IVR Solution • Retrieves customer numbers fromOutbound Standard Features Includes existing database• Multiple Campaign Management • Can Make simultaneous calls with• DND Management desired prompts at one go (limited• Call Conferencing by ISDN PRI E1 channels)• Real-time Statistics• Complete Reporting • Records & reports customer response (DTMF)• Number Management • High availability and scalability
  • 25. 2 Way SMS Activity for Bharat Co-operative Bank (Mumbai) LTD.
  • 26. 2 Way SMS Activity FlowUser Sends SMS (Query) The SMS is received by the The User Receives SMS in 98XXXXXXXX Integrated SAP System response to its Query To : 98XXXXXXXX From : 98XXXXXXXX • Accounts Balance Integrated SAP Your A/C Balance Is 1,50,000/- on System 20/Oct/2012 Send Received
  • 27. Integration to Client Side Web Backend MIS System Services to retrieve data MIS System SAP System• Data Elements• Accounts Data• Excel Formats
  • 28. Andhra-Pradesh Electricity Board
  • 29. Andhra-Pradesh Electricity Board2 Way SMS Activity for Andhra-Pradesh Electricity Board
  • 30. >> Campaign Insides 2 Way SMS Solutions for Bill Payments Reminder and address Customer issues.SMS Solution : Andhra Pradesh Electricity Board.Objective : Bill Payment reminder & Address customer issues.Our Solution : Integrated 2 way messaging concept where in automated instant responses were sent on the basis of the keyword received on the Short code. Automated bill payment reminders are also sent.Result : Effective demonstration of “Anytime” support.
  • 31. 2 Way SMS Activity FlowUser Sends SMS (Query) The SMS is received by the The User Receives SMS in 98XXXXXXXX Integrated SAP System response to its Query To : 98XXXXXXXX From : 98XXXXXXXX • Outstanding Bill Integrated SAP Your last month Bill is Rs.674/- Please System clear the Amount Send Received
  • 32. Bank of America Complete Activity FlowPSH Sends MSG mRP Service mediates & sends Event to mRP MQ MSG TO Vendor EAS App Vendor EAS App Looks up Client contact details Vendor Sends email via BAML Vendor Sends SMS (if applicable) prod email Server (if applicable) SMS will be Sent to Consumer
  • 33. Solution ArchitectureMsg Flow1) PSH sends msg event to Mrp2) The Service mediates & sends MQ to Vendor EAS app3) Vendor EAS App Looks up client contact details4a) Vendor Sends SMS (if applicable)4b) Vendor Sends SMS (if applicable)
  • 34. Recent Deliveries – Digital MarketingRecently served Campaigns : Pampers Oral – B Tide Awaz Arial (Meri Kahaani Mera Arial) Fair & lovely Vivel Deo Spirit Dance India Dance (Zee TV) Didi No 1 (Zee Bangala) Mahindra Finance Triumph India
  • 35. Our Work(I-IVRS)
  • 36. Our Work(I-IVRS)
  • 37. Our Work(I-IVRS)
  • 38. Our Work(I-IVRS)
  • 39. Our Work(I-IVRS)
  • 40. Our Work(I-IVRS)
  • 41. Our Work(2 Way SMS Solution and I- Ivrs)
  • 42. Our Work(Mobile Applications)
  • 43. Our Work(Mobile Applications)
  • 44. Our Work(Social Media)
  • 45. Thank youAbhinav Bansal+91 9212203311