Prof. Chandan Vichoray                                   B.E., MBA, Doctoral Thesis Submitted                Shri Ramdeoba...
Introduction Export – The buzz word Biggest attraction: Revenue in Foreign Currency Boosts Individual’s as well as Coun...
Why Market Research A Scientific way of knowing the trends and probabilities of  business growths Fuels innovations that...
An Approach to International Markets Primary data collection a tough job Hiring research agencies is going to be expensi...
Objectives Internal     Vision     Competency     Resources External     Competition     Environment     Instituti...
Considerations for International Market    Research Competency Resources Competition Environment6
Competency Manufacturing / Services Specialty Products Niche Areas Capability Vs. Capacity Approach and Credibility ...
Resources Primary Sources       Through Surveys       International Trade Fairs       Hiring international trade and m...
Competition Local Manufacturers / Service Providers Concessions to local trade FTAs arrangement with other countries fo...
Environment Political Environment Economic Environment Socio-cultural Environment Technological Environment10
Step-by-Step Approach to Market Research Obtain export statistics indicating product exports  to various countries Ident...
Step-by-Step Approach to Market Research Ascertain sources of competition, including the  extent of domestic industry pro...
Indian Sources for Market Research Director General of Commerce Intelligence & Statistics (DGCIS) Department of Customs...
International Sources for Market Research UN Statistical Year Book World Bank Atlas World Factbook International Finan...
Indian Free Trade Agreements India-EU FTA India-Japan FTA Indian-Asean FTA15
Case Study of Haldiram’s An Indian Company in Snack food business Started as a small shop in Bikaner Began US Operation...
Case Study of Haldiram’s Strategic Shift: Savouring the Indian delicacies in  foreign country A $4 Million Brand spread ...
Case Study of Haldiram’s USP: Hygiene and Packaging thus retaining the  freshness Product highly successful is the Khatt...
Product Mix of Haldiram’s Includes Indian delicacies in the form of Snacks Future plans include starting Indian Restaura...
Distribution Mix of Haldiram’s Through various retails across the countries like  Carrefour and TESCO Localized manufact...
References Kumar Aseem, Export Import Management, EB Henry Anthony, Understanding Strategic Management,  Oxford Universi...
References http://www.imriresearch.com/ http://www.fita.org/trade_info.html Karamally Zak, Choosing to be Successful in...
Questions???     • Questions????23
Thank You24
Upcoming SlideShare
Loading in …5
×

Market_Research_International_Business_Opportunity

371 views

Published on

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
371
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Market_Research_International_Business_Opportunity

  1. 1. Prof. Chandan Vichoray B.E., MBA, Doctoral Thesis Submitted Shri Ramdeobaba Kamla Nehru Engineering College, Nagpur Market Research & identifyingInternational Business Opportunity 1
  2. 2. Introduction Export – The buzz word Biggest attraction: Revenue in Foreign Currency Boosts Individual’s as well as Country’s Economy The Outsourcing Mantra works in favour of exports Thrust on Multi-Locational Businesses for Efficient Supply Chain Boost through various Trade agreements and Trade Blocs reducing the effect of barriers 2
  3. 3. Why Market Research A Scientific way of knowing the trends and probabilities of business growths Fuels innovations that can sometimes effect a paradigm shift Accelerated product life cycle A way of beating competition for the initial time period Faster market analysis through secondary data and information 3
  4. 4. An Approach to International Markets Primary data collection a tough job Hiring research agencies is going to be expensive Initial approach through trading companies Source of Market Research could be primary and secondary sources4
  5. 5. Objectives Internal  Vision  Competency  Resources External  Competition  Environment  Institutions5
  6. 6. Considerations for International Market Research Competency Resources Competition Environment6
  7. 7. Competency Manufacturing / Services Specialty Products Niche Areas Capability Vs. Capacity Approach and Credibility Knowledge of International Markets7
  8. 8. Resources Primary Sources  Through Surveys  International Trade Fairs  Hiring international trade and marketing consultants  Talking with successful exporters of similar product Secondary Sources  Private Sources like Libraries, Chambers of Commerce, Internship reports  Public Sources like WTO, IMF, World Bank, Asian Development Bank, Organization for Economic Cooperation & Development8
  9. 9. Competition Local Manufacturers / Service Providers Concessions to local trade FTAs arrangement with other countries for similar product / service Known devil is better than an unknown angel9
  10. 10. Environment Political Environment Economic Environment Socio-cultural Environment Technological Environment10
  11. 11. Step-by-Step Approach to Market Research Obtain export statistics indicating product exports to various countries Identify 5-10 large & fast growing markets for the products Identify smaller but faster-growing markets Examine trends for the products / allied products that could influence demand11
  12. 12. Step-by-Step Approach to Market Research Ascertain sources of competition, including the extent of domestic industry production and other foreign companies Analyze the Product mix Identify trade barriers and plan accordingly12
  13. 13. Indian Sources for Market Research Director General of Commerce Intelligence & Statistics (DGCIS) Department of Customs Director General Foreign Trade (DGFT) Tariff Commission India Trade Promotion Organization (ITPO) Indian Institute of Foreign Trade (IIFT) Federation of Indian Chambers of Commerce & Industry (FICCI) 13
  14. 14. International Sources for Market Research UN Statistical Year Book World Bank Atlas World Factbook International Financial Statistics World Population Profile OECD Publications14
  15. 15. Indian Free Trade Agreements India-EU FTA India-Japan FTA Indian-Asean FTA15
  16. 16. Case Study of Haldiram’s An Indian Company in Snack food business Started as a small shop in Bikaner Began US Operations in 1993 first targeting the large Indian population Lined up 15 products for the Indians16
  17. 17. Case Study of Haldiram’s Strategic Shift: Savouring the Indian delicacies in foreign country A $4 Million Brand spread in UK and Middleeast also 50 Countries Stock Haldiram’s Tied up with companies like TESCO, Sommerfield, Sipneys and Carrefour Initially surveyed for Indian population, got acceptance with the Foreigners also17
  18. 18. Case Study of Haldiram’s USP: Hygiene and Packaging thus retaining the freshness Product highly successful is the Khatta Meetha whose sales have soared 112% since introduction Export of Khatta Meetha is in excess of 125 tons annually A healthy growth rate of 40% Year – on -Year18
  19. 19. Product Mix of Haldiram’s Includes Indian delicacies in the form of Snacks Future plans include starting Indian Restaurants abroad making a full food Corporation International business will include milk products and noodles localized as per the country19
  20. 20. Distribution Mix of Haldiram’s Through various retails across the countries like Carrefour and TESCO Localized manufacturing planned with plants operating from the same country where business is planned Short supplies arrangement using supply chain thus ensuring copious supply of products20
  21. 21. References Kumar Aseem, Export Import Management, EB Henry Anthony, Understanding Strategic Management, Oxford University Press P. Subba Rao, International Business, Himalaya Publications Ball, McCulloch, Frantz, Geringer, Minor, International Business – The Challenge of Global Competition, Mc- Graw Hill21
  22. 22. References http://www.imriresearch.com/ http://www.fita.org/trade_info.html Karamally Zak, Choosing to be Successful in Export Marketing, http://fita.org/aotm/0999.html www.export.gov www.unzco.com www.infobanc.com www.tradeindia.com 22
  23. 23. Questions??? • Questions????23
  24. 24. Thank You24

×