COMPANY DEMAND
COMPANY DEMAND <ul><li>Company demand is the companies estimated share market demand at alternative levels of company mark...
COMPANY SALES FORECAST <ul><li>Company sales forecast is the expected level of company sales based on a chosen marketing p...
COMPANY SALES POTENTIAL <ul><li>Company sales potential is the sales limit approached by company demand as company marketi...
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AT & T’s Videophone 2500

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AT & T’s Videophone 2500

  1. 1. COMPANY DEMAND
  2. 2. COMPANY DEMAND <ul><li>Company demand is the companies estimated share market demand at alternative levels of company marketing effort in a given time period. </li></ul><ul><li>It depends on how the companies products, services, prices and communications are perceived related to their competitors. </li></ul><ul><li>If other things are equal the companies market share will depend on the relative scale and effectiveness of its market expenditures. </li></ul>
  3. 3. COMPANY SALES FORECAST <ul><li>Company sales forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment. </li></ul><ul><li>Sales forecast is the result of an assumed marketing expenditure plan. </li></ul><ul><li>Sales quota is the sales goal set for a product line, company division or sales representative. </li></ul><ul><li>Sales budget is a conservative estimate of the expected volume of sales primarily for making current purchasing, production and cash flow decisions. </li></ul>
  4. 4. COMPANY SALES POTENTIAL <ul><li>Company sales potential is the sales limit approached by company demand as company marketing effort increases a relative to that of competitors. </li></ul><ul><li>Absolute limit of company demand is the market potential. </li></ul><ul><li>In most cases companies sales potential is less than the marketing potential. </li></ul>
  5. 5. THANK YOU !!

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