Designing a Business Model

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Alex Osterwalder has given the world the most innovative yet simple model to Design a Business Model. This presentation is based on his classic book Business Model Generation.

Alex Osterwalder has given the world the most innovative yet simple model to Design a Business Model. This presentation is based on his classic book Business Model Generation.

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  • 1. Business Model Canvas How to innovate a new business modelBased on Business Model Generation by Alex Osterwalder अिभजीत मजुमदार
  • 2. Business Reality• Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble.• Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.
  • 3. A business model describes the rationale of how an organisationcreates, delivers, and captures VALUE.
  • 4. Business Model Canvas• The Business Model Canvas concept allows you to describe and think through the business model of any organisation• This concept has been applied and tested around the world and is already used in organisations like IBM, Ericsson, Delloite and many others
  • 5. Business Model Canvas
  • 6. The 9 Building Blocks• Customer Segments• Value Propositions• Channels• Customer Relationships• Revenue Streams• Key Resources• Key Activities• Key Partnerships• Cost Structure
  • 7. The 9 Building Blocks Key Customer Activities Relationships Key Value CustomerPartners Proposition Segments Key Channels Resources Cost Revenue Structures Streams
  • 8. The 9 Building Blocks Key Customer Activities Relationships Key Value CustomerPartners Proposition Segments Key Channels Resources Cost Revenue Structures Streams
  • 9. Customer Segments• The different groups of people or organizations an enterprise aims to reach or serve • For whom are we creating value? • Who are our most important customers? • There are different types of Customer Segments like Mass market, Niche Market, Segmented, Diversified, Multi- Sided platforms • Business models must be designed around a strong understanding of specific customer needs
  • 10. Value Propositions The bundle of products and services thatcreate value for a specific Customer Segment• What value do we deliver to the customer?• Which one of our customer problems are we helping to solve?• Which customer needs are we satisfying?• What bundle of products and services are we offering to each Customer Segment?
  • 11. ChannelsHow a company communicates with and reaches its Customer Segments to deliver a Value Proposition • Through which channels do our customer segments want to be reached? • How are we reaching them now? • How are our channels integrated? • Which ones work the best? • Which ones are the most cost efficient? • How are we integrating them with customer routines?
  • 12. Customer RelationshipsThe types of relationships a company establishes with specific Customer Segments • What type of relationship does each of our Customer Segments expect us to establish and maintain with them? • Which ones have we established? • How costly are they? • How are they integrated with the rest of our business model?
  • 13. Revenue Streams The cash the company generates from each Customer Segment• For what value are our customers really willing to pay?• For what do they currently pay?• How are they currently paying?• How would they prefer to pay?• How much does each Revenue Stream contribute to overall revenues?
  • 14. Key ResourcesThe most important assets required to make a business model work• What Key Resources do our Value Proposition require?• Our Distribution Channels?• Customer Relationships?• Revenue Streams?
  • 15. Key ActivitiesThe most important things a company must do to make its business model work • What Key Activities do our Value Propositions require? • Our Distribution Channels? • Customer Relationships? • Revenue Streams?
  • 16. Key PartnershipsThe network of suppliers and partners that make the business model work • Who are our Key Partners? • Who are our Key Suppliers? • Which Key Resources are we acquiring from partners? • Which Key activities do partners perform?
  • 17. Cost StructureAll Costs incurred to operate a business model • What are the most costs inherent in our business model? • Which Key Resources are the most expensive? • Which Key Activities are most expensive?
  • 18. The Business Model Canvas Key Customer Activities Relationships Key Value CustomerPartners Proposition Segments Key Channels Resources Cost Revenue Structures Streams
  • 19. What Should Be My Business Model?