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“Comparative Analysis Of Frooti And It’s Competitors In Rasayani”

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Marketing Project Report Mumbai University

Marketing Project Report Mumbai University

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  • 1. A PROJECT REPORT ON“Comparative Analysis Of Frooti And It’s Competitors In Rasayani” SUBMITTED BY MAHENDRA M PAWAR (MARKETING) ROLL NO – B-14 Batch 2011 - 2013 UNDER THE GUIDANCE OF DR. AMIT AGGRAWAL CORE FACULTY - MARKETING UNIVERSITY OF MUMBAI KOHINOOR BUSINESS SCHOOL, KURLA, MUMBAI. 1
  • 2. DECLARATIONI hereby declare that the project report entitled “Comparative Analysis Of Frooti And It’sCompetitors In Rasayani”carried out at “PARLE AGRO” is my work submitted in partial fulfillment of the requirement for Degree of MASTER OF MANAGEMENT STUDIES (MMS), UNIVERSITY OF MUMBAI from KOHINOOR BUSINESS SCHOOL, KURLA,MUMBAI and not submitted for the award of any degree, diploma, fellowship or any similar titles or prizes.Date: Signature: _______________Place: Mumbai Student Name: ___________ 2
  • 3. CERTIFICATE This is to certify that the project entitled “Comparative Analysis Of Frooti And It’sCompetitors In Rasayani””is successfully completed by “Mahendra M Pawar” during the second year of her course, in partial fulfillment of the Masters Degree in Management Studies, under the University of Mumbai, through KOHINOOR BUSINESS SCHOOL, Kurla, Mumbai-400070.Date:Place: Mumbai “Dr. Amit Aggrawal” 3
  • 4. ACKNOWLEDGEMENT It is my privilege to express my gratitude and respect to those who guided andinspired me in the completion of this project. I am deeply indebted to my project guide of the Kohinoor Business School Dr. AmitAggrawal for giving me this opportunity to undergo my project in his esteemedorganization and for his timely suggestions and valuable guidance. On the occasion of complete and submission of project,I would like to express my deepSense of gratitude to college HOD .Dr. Ms.Bharati Deshpande for providing me thePlatform of management studies I also want to give thanks to Mr. Kapil Kumar.He constantly encouraged me andshowed me the right path from day one till the completion of my project. I am also thankful to Mr. Ravindra Satav. for helping me to proceed in conductingthe survey and complete it on time. I am grateful to the Director, Faculties, administrative staff and the librarian ofKohinoor Business School for providing me all the support required for successfulcompletion of my project. Mahendra M Pawar 4
  • 5. INDEXCHAPTER PAGE CHAPTER NAME NO NO 1 INTRODUCTION EXECUTIVE SUMMERY 1 RESEARCH OBJECTIVES 2 RESEARCH DESIGN AND METHODOLOGY 3 SCOPE OF THE RESEARCH 5 2 BACKGROUND OF TOPIC INDUSTRY INTRODUCTION 6 PARLE AGRO PRODUCTS 8 FINANCIAL PERFORMANCE 12 INDUSTRY SUSTAINABILITY 13 BRAND EQUITY 13 COMPETITORS OF FROOTI 14 3 PROFILE OF THE ORGANISATION PARLE AGRO 18 4 ANALYSIS OF DATA 22 5 CONCLUSION AND FINDINGS FINDING 33 CONCLUSION 33 6 APPENDICES QUEST IONNAIRE 34 BIBLIOGRAPHY 37 5
  • 6. Executive summaryProgress is a continuous process. It is relative and absolute. We cannot stop at a certaindestination and declare that target has been achieved and we need not to go further.In this new are all the countries & their companies are trying their best to improve economicgrowth. This trend has created a very complex & competitive environment in the field ofbusiness, trend & win the race a new system of management is much needed. To fulfill thisneed a new field of modern science has developed very fast i.e. Master of ManagementManagement. In this curriculum there are several phases, which have to be covered &compelled properly.The experience that I have gathered during this period has certainly provided me with anorientation which, I believe, will help me to shoulder my assignment successfully in nearfuture. During this period, I have collected all the information of “Competitive analysis ofFrooti and its competitors” through primary data which were available at the Mumbai.On the basis of my training program, I have tried my best to arrange my work in symmetricway. However to cover the detailed information in such a short period was not possible.Despite the inherent shortcomings of the study, a genuine attempt was made on my part seethat the study was carried out in the right respective.Be it a big city or a remote village of India, the Parle agro name symbolizes quality, healthand great taste! And this reputation has been built, by constantly innovating and catering tonew tastes. Due to change in market scenario i.e. rising trend in Organized retailing, thedistributors of Parle agro product would like to know where its products are better placed. 6
  • 7. Objectives of the Study1. To evaluate the major competitors of frooti in the market.2. To determine is there is any relation between consumer‟s age group Who likes frooti and price level of frooti.3. To know the satisfaction level of customers about prices of frooti.4. To know the how to improvement of advertising and campaign of frooti in the market. 7
  • 8. Research Design and Methodology The sources of data used in this project report are both primary and secondary data. 1. Primary data Primary data consists of original information gathered from sample size of 200 respondents residing in Mumbai, India. 2. Secondary data Secondary data consists of information that already exists and that was collected in the past for some other purposes. Sample Design:  Size of Sample: The sample size selected for the research is 200 in the area of Mumbai  Parameters of Interests: The major parameter of interest is the subgroup of people who are working professional and web savvy having an experience in online shopping. The two other subsidiary parameters of interest are: o The respondent should also have an experience grocery shopping. o And the female respondent who have an online shopping experience. Sampling Technique: Stratified sampling-1. Stratification is the process of dividing members of the population into homogeneous subgroups before sampling. The strata should be mutually exclusive: every element in the population must be assigned to only one stratum. The strata should also be collectively exhaustive: no population element can be excluded. Then simple random sampling or systematic sampling is applied within each stratum. This often improves the representativeness of the sample by reducing sampling error. 8
  • 9. Limitations:1. Some of the responses might be biased.2. Most of the survey was carried out in and around Rasayani.3. It is wholly based on primary data. 9
  • 10. Scope of the studyThe scope of study is limited to Rasayani and the sample size is 200.1. To increase sales of Parle Agro Products.2. To cope up with competition.3. To avoid advertising clutter.4. DATA SCOPE: - Data is collected from the Consumer. 10
  • 11. Industry IntroductionParle Products Pvt Ltd based in Mumbai, India has been Indias largest manufacturer ofbiscuits and confectionery, for almost 80 years. Makers of the worlds largest selling biscuit,Parle-G, and a host of other very popular brands. Its reach spans even to the remotest villagesof India. Many of the Parle products - biscuits or confectioneries, are market leaders in theircategory and have won acclaim at the Monde Selection, since 1971. With a 40% share of thetotal biscuit market and a 15% share of the total confectionery market in India, Parle hasgrown to become a multi-million dollar company.Parle Agro is a food and beverage companybased in Mumbai, India. Parle Agro - a trusted name in the beverage industry for agro based drinks. Parle Agro isa leading Indian Beverage Company, the only Indian transnational giant with the pastexperience of having successfully launched leading soft drink brands like Frooti, AppyClassic,Appy- Fizz, Bailley Packaged Drinking Water & Confectionery brands like Mintroxand Buttercup. Parle Agro strength is our people who have worked towards making ourpresence felt throughout the country and all over the world through a strong Mumbai seenetwork and well-developed strong infrastructure. Parle Agro has its factories located inSilvassa, Patalganga, Bhopal, Chennai, Ghaziabad and Hyderabad. At Parle Agro, success is 11
  • 12. a habit; where greater heights are achieved through consumer insight, sound businesspractices, marketing and sales innovation, with the focus on the consumer. Thinkingconsumer, Tasting success, Always - that is what Parle Agro is all about. In the 1950s the undivided Chauhan family manufactured beverages, water,confectionery, biscuits, etc. under its registered brand name Parle. Over the years, the group split into three different companies – Parle Agro, ParleBisleri and Parle Products. Currently, all three are separate companies with separateownership and management. They also have different products manufactured under them. Allthree companies continue to use the family trademark name – „Parle‟ under which the currentcompanies are named. Parle Agro commenced operations in 1984. Starting with only beverages anddiversifying to include bottled water in 1993 and confectionery in 2007. Frooti was the firstproduct that was rolled out of Parle Agro in 1985. It went on to become India‟s favouritemango drink. It still has a leading market share.Mr. Prakash Chauhan is the Executive Chairman of Parle Agro.Schauna Chauhan is the CEO of parle agro .Alisha chauhan is the Director of parle agro .Nadia chauhan is the Director of parle agro . Parle Agro is an Indian company in the beverages industry and has brands like Frooti,consistent winner of Indias fruit beverage brand, Appy, Appy Fizz and packaged drinkingwater, Bailley.A pioneer in the Indian industry, Parle Agro is associated with many firsts. They were thefirst to introduce fruit drinks in tetra packaging, first to introduce apple nectar and the first tointroduce fruit drinks in PET bottles In 2008, Parle Agro forayed into foods with the launch of two confectionery brands,Mintrox mints and Buttercup candies. This was soon followed by two more brands -Buttercup Softease and Softease Mithai. 12
  • 13. Recent beverage products from Parle Agro include Saint Juice, LMN and Grappo Fizz. In2009, Parle Agro forayed into snacks with the launch of Hippo, in line with the company‟svision of becoming a major player in the foods and beverages industry. Parle agro products Parle Agro Pvt. Ltd operates under three business verticals: • Beverages – fruitdrinks, nectars, 100% Juice, sparkling drinks • Water – Packaged Drinking Water • Foods –confectionery, snacks1. BEVERAGES -Frooti: Launched in 1985 as a mango drink, Frooti is the first beverage to be launched intetra packaging in India. Frooti is India‟s favorite Mango drink and is ranked amongst themost trusted brands in numerous national surveysA) Appy Classic-Launched in 1986 as an apple nectar and originally available in a white tetra pack with anapple and leaf graphic, today it comes in black tetra packaging. Appy remains the first applenectar to be launched in India. 13
  • 14. B) Appy Fizz-Launched in 2005, Appy Fizz is India‟s first sparkling apple drink available in a champagneshaped PET bottle. Considered the „Champagne‟ of Fruit drinks Appy Fizz is a one of a kind product in the beverage market . Recently, Appy Fizz hasbeen given a makeover in terms of a new packaging.Saint Juice: Launched in 2008, Saint Juice is available in three variants – Orange, Mixedfruit, Grape and Apple. Saint Juice is 100% juice with no added color, sugar or preservatives. 14
  • 15. C) LMN-Launched in 2009, LMN is a fresh take on nimbu pani. It contains real lemon juice and hasno artificial flavors or preservatives. LMN works as an „Emergency Lemon Refresher‟, andtastes closest to authentic nimbu pani. 15
  • 16. D) Grappo Fizz-Launched in 2008, Grappo Fizz is a sparkling grape juice drink. Credited with creating thesparkling fruit drinks category in IndiaGrappo Fizz is along the lines of existing product Appy Fizz. It is purple-red in color and hasno close competition in the market. 2. 3. Snacks & Confectionery. 16
  • 17. E) HippoHIPPO is a baked snack with the goodness of wheat. It is available in seven flavors fromaround the world - Italian Pizza, Chinese Manchurian, Hot-n-Sweet Tomato, Thai Chilli,Yoghurt Mint Chutney, Indian Chatpatta and Arabian Salted. These baked wheat munchieshave no added MSG, no GMO, no cholesterol and zero trans-fat. FINANCIAL PERFORMANCEIn today‟s global marketplace, where growth via acquisition is prominent, the key tosustained positive financial performance is the ability to understand and respond to consumerdemands and competitive pressures while reducing cost of production. 17
  • 18. INDUSTRY SUSTAINABILITYManufacturers want to have a positive impact on society and the environment. In addition,they want to turn sustainability challenges into business advantages. At the heart of a well-planned sustainability program is the belief that corporate investment in environmental andsocial responsibility must strengthen business performance to be successful. It must reduceenvironmental impact, achieve genuine economy in the use of resources, deliver a return oninvestment, and enhance the equity of your company. Through automation, three majorsustainability objectives can be addressed: • Energy conservation and efficiency •Environmental responsibility and resource management • Safety for workers, machinery,processes and productsBRAND EQUITYCustomer loyalty is key to the success of your business, and maintaining customer loyalty isachieved through consistently manufacturing high-quality products, batch after batch. Indoing so you add value to your brand 18
  • 19. COMPETITORS OF FROOTIMaaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh Mango drinkscurrently account for 90% of the fruit juice market in India. Maaza currently dominates thefruit drink category and competes with Pepsis Slice brand of mango drink and Frooti,manufactured by Parle Agro.HistoryMaaza was launched in 1976 in India. The Union Beverages Factory, based in the UnitedArab Emirates, began selling Maaza as a franchisee in the Middle East and Africa in 1976.By 1995, it had acquired rights to the Maaza brand in these countries through MaazaInternational Co LLC Dubai. In India , Maaza was acquired by Coca-Cola India in 1993 fromParle-Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. As forNorth America, Maaza was acquired by House of Spices in 2005.Slice - Pure Mango Pleasure 19
  • 20. Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on tobecome a leading player in the category.In 2008, Slice was relaunched with a winningproduct formulation which made the consumers fall in love with its taste.Brand AdvantageWith the launch of “Aamsutra” campaign in 2008 along with a winning taste & mostappealing pack graphics, Slice created disruptive excitement in the category and celebratedmango indulgence like no other.As a first ever by any brand in the Juice and Juice DrinksCategory, Bollywood‟s reigning Diva, Katrina Kaif was signed on as the Brand Ambassadoron Slice.Brand History Tropicana was founded in Bradenton, Florida, USA, in 1947. And is now enjoyed almost everywhere in the world. Carefully nurtured for over 50 years, it has matured into one of the most respected beverage brands. Today it is the Worlds no. 1 juice brand and is available in 63 countries. Since 1998, it has been owned by PepsiCo, Inc. Tropicana Premium Gold was re-launched as Tropicana 100% in year 2008.Brand Advantage It continues to select the best in fruit to craft high-quality juices, create original products, pioneer innovative processes and explore new markets for its products. It is devoted 20
  • 21. towards a healthful lifestyle by ensuring that the products are naturally nutritious and provide the daily benefits that one needs.DABUR REAL FRUIT JUICEReal has been the preferred choice of consumers when it comes to packaged fruit juices,which is what makes Indias No. 1 Fruit Juice brand. A validation of this success is that Réalhas been awarded „India‟s Most Trusted Brand‟ status for four years in a row.Real is endorsed by PFNDAIThe nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -- ProteinFoods & Nutrition development Association of India. 21
  • 22. GODREJ JUMPIN MANGO JUICEThe foods division of Godrej Industries produces and markets edible oils, vanaspati, fruitdrinks, fruit nectar and bakery fats. The division has two state-of-the-art manufacturingfacilities: at Wadala in Mumbai, the capital of the western Indian state of Maharashtra; and atMandideep near Bhopal in the northern Indian state of Madhya Pradesh. 22
  • 23. PROFILE OF THE ORGANISATIONMISSION“We will be the leaders in our business by – maintaining high quality, introducing new andinnovative products, reaching every part of India, remaining customer-centric, constantlyupgrading our knowledge and skills.” “To provide consumers superior, wholesome agro based food and drink bands throughwhich Parle can build a profitable; growth oriented organization.”HISTORYIn 1929 a small company by the name of Parle products emerged in British dominated India.The intent was to spread joy and cheer to children and adults alike, all over the country withits sweets and candies. The company knew that it wouldnt be an easy task, but they decidedto take the brave step. A small factory was set up in the suburbs of Mumbai, to manufacturesweets and toffees. Apart from the factories in Mumbai and Bangalore Parle also hasfactories in Bangalore Parle also has factories in Bahadurgarh in Haryana and Neman inRajasthan, which are the largest biscuit and confectionary plants in the country. Additionally,Parle products also have 7 manufacturing units and 51 manufacturing units on contract.OBJECTIVE: -To build successful channel relationships (vendor to partner)To assess the critical success factors when selling through distributorsTo outline terms and conditions for establishing partnershipsTo integrate sales and marketing objectives 23
  • 24. Quality AssuranceAll the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienicconditions. Great care is exercised in the selection & quality control of raw materials,packaging materials. Rigid quality standards are ensured at every stage of the manufacturingprocess. Every batch of drink, packaged drinking water and confectioneries are thoroughlychecked by quality experts using the most modern equipment.Our drinks are made available in Tetra Packs and Pet Bottles which retains the freshness ofthe drink for a long time. The special technology used in the packaging keeps the drink freshfor a longer period of time. Owing to all these reasons, our products have been awarded withISO certification. Thus we are engaged in providing the new generation consumers withhealthy and delicious drink to refresh. 24
  • 25. InfrastructureFor the brands Frooti, Appy Classic and Appy Fizz, Parle Agro Pvt. Ltd. has strategicallylocated manufacturing facilities at Patalganga, Bhopal, Chennai, Hyderabad and Ghaziabad.We have franchisee location at Kolkata, Guwahati, Ambala and Jharkhand. The locations ofthese units ensure a constant output and easy distribution. Each factory has state-of-the-artmachinery with automatic packaging facilities.The plant that produces Bailley meets the stringent requirements of the BIS normscomprising of chemical and microbiological tests. All the plants adhere to the recommendedInternational Code of Practices and the General Principles of Food Hygiene.The state-of-the-art plants also minimize the wastage and render high yield. We have strengthof highly qualified and experienced team of dedicated engineers. These engineers along withour team of R&D professionals are constantly involved in innovating various techniques andmethods to add value to the industry. The extensive distribution network, built over the years,is a major strength for our company, since it helps us to make available to consumers ourproducts even in the most remote places.PRODUCT RANGE “FROOTI” – Mango Drink “APPY” – Apple Drink “APPY FIZZ” – Carbonated Apple Drink “BAILLEY” – Packaged Drinking WaterPrimary Competitive Advantages Products are manufactured under the most hygienic conditions The drinks are made available in a Tetra Pak and Pet Bottles Healthy and nutritious alternative which are also delicious Access to best quality fruits Strategically located manufacturing facilities 25
  • 26. State-of-the-art manufacturing plants An extensive distribution networkMemberships Agricultural and Processed Food Products Exports Developments Authority (APEDA) Federation of Indian Chambers of Commerce and Industry (FICCI) Project Exports Promotion Council of India (PEPC) Federation of Indian Export Organizations (FIEO)Standard Certification  ISO certification  HACCP certification 26
  • 27. Analysis of Data1) Where do you purchase frooti ?(a) General Store (b) Pan Shop(c) Sweet Shop (d) Canteen.Option No. of respondent PercentageGeneral Store 84 42Pan Shop 56 28Sweet Shop 50 25Canteen. 10 05 Percentage(%) 45 40 35 30 25 Percentage(%) 20 15 10 5 0 General store Pan shop Sweet shop CanteenInterpretation- 27
  • 28. 2) Which brand of soft drink you deal in.(a) Frooti (b) Maaza(c) Slice (d) Jump in(e) Dabur Real (f) Others.Option No. of respondent PercentageFrooti 65 32.5Maaza 36 18Slice 26 13Jump in 22 11Dabur Real 26 13Others 25 12.5 120 100 80 60 40 20 Percentage 0 No. of respondentInterpretation-In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequentsoft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real. 28
  • 29. 3 ) Which brand is the nearest competitor of frooti brand in your opinion?(a) Dabur Real (b) Maaza(c) Slice (d) Jump in(e) Others.Option No. of respondent PercentageDabur Real 13 6.5Maaza 84 42Slice 75 37.5Jump in 25 12.5Others 03 1.5 Percentage(%) 45 40 35 30 25 Percentage(%) 20 15 10 5 0 Dabur Real Maaza Slice Jump in OthersInterpretation-According to the retailer the nearest competitor of Frooti is the Maaza and Slice. Other softdrink are the Jump in and other local fruits juice. 29
  • 30. 4 ) Which company have better distribution network?(a) Frooti (b) Maaza(c) Slice (d) Jump in(e) Dabur Real (f) Others.Option No. of respondent PercentageFrooti 60 30Maaza 54 27Slice 40 20Jump in 16 08Dabur Real 20 10Others 10 05 Percentage(%) 30 25 20 15 Percentage(%) 10 5 0 Frooti Maaza Slice Jump in Dabur Others RealInterpretation-The distribution network of the Frooti brand is good as regards to their near competitors likeMaaza and Slice. According to the retailer point of view because the manufacturing unit ofFrooti is found in this state. 30
  • 31. 5) Which is most preferred size of the bottle by you?(a) 200ml (b) 300ml(c) 500ml (d) 1000ml(d) 1500ml (Use more than one tick)Option No. of respondent Percentage200ml 65 32.5300ml 40 20500ml 29 14.51000ml 45 22.51500ml 21 10.5 120 100 80 60 40 20 Percentage 0 No. of respondentInterpretation-According to the given data it shows that the maximum selling of the bottle and TCA pack isin 200ml, 500ml, and 1000ml. So the best preferred size is 200ml and 500ml. 31
  • 32. 6) You know the difference between branded and non branded soft drink?(a) Yes (b) NoOption No. of respondent PercentageYes 170 85No 30 15 Percentage(%) 15% Yes No 85%Interpretation-In the market the maximum customer know about the branded soft drink so this is advantagefor the soft drink brand in the market. 32
  • 33. 7) What do you feel about the price of soft drinks(a) Very high (b) High(c) medium (d) low(e) ReasonableOption No. of respondent PercentageVery high 24 12High 70 35medium 51 25.5low 36 18Reasonable 19 9.5 35 30 25 20 15 10 5 0 very high high medium low very lowInterpretation-According to the mostly retailer opinion the price of soft drink is high so the brandedcompany need to change the price of the soft drink that helps to increase the sales. 33
  • 34. 8) Do you feel a price reduction will increase the sales of branded soft drinks?(a) Yes (b) NoOption No. of respondent PercentageYes 145 72.5No 55 27.5 Percentage(%) 28% Yes No 72%Interpretation-If the price of the soft drinks will reduced then the sales will be increase as per the given data. 34
  • 35. 9) Which medium affected to you to buy?(a) Television (b) Magazine/Newspapers(c) Display (d) Hoardings(e) campaignOption No. of respondent PercentageTelevision 75 37.5Magazine/Newspapers 40 20Display 30 15Hoardings 25 12.5campaign 30 15 Percentage(%) 40 35 30 25 20 15 10 5 Percentage(%) 0Interpretation-In the given data explain that the advertising media is the most prominent than other media sowe can say that for improving sale of fruit soft drink should be use this media and that willaffect the sale in the market. 35
  • 36. 10) Do you think that aggressive advertisement further increase the sales volume offrooti?(a) Yes (b) No(c) No replyOption No. of respondent PercentageYes 120 60No 45 22.5No reply 35 17.5 Percentage(%) 60 50 40 30 Percentage(%) 20 10 0 Yes No No ReplyInterpretation-Aggressive advertisement is the beneficial promotional activities for the sale promotion.Maximum retailer are agree from the aggressive advertisement. 36
  • 37. 11) What are your suggestion to improve the sale?(a) New scheme (b) Advertisement(c) Regular supply (d) Credit facilities(e) Refrigeration system (Use more than one tick)Option No. of respondent PercentageNew scheme 72 36Advertisement 52 26Regular supply 25 12.5Credit facilities 27 13.5Refrigeration system 24 12 120 100 80 60 40 20 0 Percentage No. of respondentInterpretation-According to retailer perception time to time new scheme should be provide and regularsupply is necessary in the market that improve the sale. Company should also provide therefrigerator for the own product refrigeration. 37
  • 38. FINDING AND CONCLUSION1. In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i.e. Slice, Jump in, Dabur real.2. In the market the most customer age segment is the 15 to 35. They are the prominent to visit the retail shop and purchase the soft drink. So the brand need to focus on this segment of customers.3. According to the mostly retailer opinion the price of soft drink is high so they Prefer Frooti.4. Aggressive advertisement is the beneficial promotional activities for the sale promotion. Maximum retailer are agree from the aggressive advertisement. 38
  • 39. QUESTIONAIRE1) Where do you purchase frooti ?(a) General Store (b) Pan Shop(c) Sweet Shop (d) Canteen.2) Which brand of soft drink you deal in.(a) Frooti (b) Maaza(c) Slice (d) Jump in(e) Dabur Real (f) Others.3 ) Which brand is the nearest competitor of frooti brand in your opinion?(a) Dabur Real (b) Maaza(c) Slice (d) Jump in(e) Others.4 ) Which company have better distribution network?(a) Frooti (b) Maaza(c) Slice (d) Jump in(e) Dabur Real (f) Others5) Which is most preferred size of the bottle by you? 39
  • 40. (a) 200ml (b) 300ml(c) 500ml (d) 1000ml(d) 1500ml6) Do you know the difference between branded and non branded soft drink?(a) Yes (b) No7) What do you feel about the price of soft drinks(a) Very high (b) High(c) medium (d) low(e) Reasonable8) Do you feel a price reduction will increase the sales of branded soft drinks?(a) Yes (b) No9) Which medium affect the sales most?(a) Television (b) Magazine/Newspapers(c) Display (d) Hoardings(e) campaign 40
  • 41. 10) Do you think that aggressive advertisement further increase the sales volume of frooti?(a) Yes (b) No(c) No reply11) What are your suggestion to improve the sale?(a) New scheme (b) Advertisement(c) Regular supply (d) Credit facilities(e) Refrigeration system 41
  • 42. BIBLIOGRAPHYWebsites:1. www.isource.com2. www.frooti.comBooks:3. Statistical Method by S.P.Gupta.4. Research Methodology by C.R.Kothari.5. Methodology of research in social sciences by Krishna swami. 42