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  1. 1. Widescreen Test Pattern (16:9) Aspect Ratio Test (Should appear circular) 4x316x9
  2. 2. Social + Networking Social = Relating to human society and its members Networking = Communicate with and within a group
  3. 3. Quick Facts about2004: Facebook set up as a network for students at Harvard University2005: The network expanded to include high school students, attracting 5.5 million users2006: Yahoo offered $1bn to buy Facebook2007: Facebook reaches 1 million users in the UK with 50 million users worldwide2012: Facebook has 901 million users worldwide with estimated worth of $11bn
  4. 4. How was Facebook named ? The name „Facebook‟ origins from the colloquial name (informal name) for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other.
  5. 5. Mark Zuckerberg was inspired to make Facebook from the incident of Facemash.
  6. 6. Facemash Facemash, the Facebook‟s predecessor opened on October 28, 2003. Facemash "used photos from the online facebooks of nine Houses, placing two next to each other at a time and asking users to choose the hotter person". Mark Zuckerberg hacked into Harvard‟s security network and copied the student ID images for Facemash website.
  7. 7. [ thefacebook.com ]  In January 2004, in the following semester at Harvard University, Mark Zuckerberg began writing the code for a new website, known as thefacebook.  Within twenty-four hours, thefacebook.com had about 1500 registrants.
  8. 8. [ thefacebook.com ] Just six days after the launch of the site, three Harvard University seniors, Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra, accused Zuckerberg of intentionally misleading them into believing that he would help them build a social network called HarvardConnection.com, but he used their idea instead to build a competing product.
  9. 9. Expansion
  10. 10. Founders Mark Zuckerberg Eduardo Saverin Dustin Moskovitz Chris Hughes
  11. 11. Mark Zuckerberg Mark Zuckerberg (Chairman and CEO) He owns 28% of the company which are worth $28bn.
  12. 12. Sheryl Sandberg Chief Operational Officer (COO) Sheryl Sandberg owns 0.1% of the company.
  13. 13. HeadquartersMenlo Park,California, U.S.
  14. 14. Present Facts Users901 million (active April 2012) Employees 3000+ (2011) Revenue US$ 3.71 billion (2011)
  15. 15. Features of Facebook
  16. 16. Elements of Facebook Timeline FriendsPost Friend Request Facebook Page Friends of FriendsLikes Messages Facebook App EveryoneComment Notifications Games GroupUploadTag CreditPoke NotesSubscribe Report Block Minimum age Facebook Help Center
  17. 17. Elements of Facebook•Whats New on Facebook • Photos•Profile/Wall (Timeline) • Videos•News Feed and Home • Tagging•Ticker • Search•Chat • Location Services•Video Calling • Notes•Messages • Questions•Groups • Lists•Pages • Like•Events • Subscribe•Links
  18. 18. Elements of Facebook Home Page and News Feed Links Birthdays Search Friends Privacy Like Wall Chat Messages Notes Photos Groups Events Profile Video Networks Mobile Facebook Ads Facebook Pages Application and Plugins Places
  19. 19. User ProfileUsers can create profiles with photos, lists of personal interests,contact information, and other personal information. Users cancommunicate with friends and other users through private or publicmessages and a chat feature. They can also create and join interestgroups and "like pages".
  20. 20. News FeedNews FeedOn September 6, 2006, a News Feed was announced, whichappears on every users homepage and highlights informationincluding profile changes, upcoming events, and birthdays of theusers friends.
  21. 21. NotesFacebook Notes was introduced on August 22, 2006, a bloggingfeature that allowed tags and embeddable images. Users werelater able to import blogs from Xanga, LiveJournal,Blogger, andother blogging services.
  22. 22. Facebook MessagesOn November 15, 2010, Facebook announced a new "FacebookMessages" service. Users will be able to have an @facebook.comemail addresses, but its not email". The system, to be available toall of the Web sites users, combines text messaging, instantmessaging, emails, and regular messages, and will include privacysettings similar to those of other Facebook services.
  23. 23. Facebook ChatsChatsDuring the week of April 7, 2008, Facebook released a Comet-based instant messaging application called "Chat" to severalnetworks,which allows users to communicate with friends and issimilar in functionality to desktop-based instant messengers.
  24. 24. Voice & Video CallingVoice CallsSince April 2011 Facebook users could to make live voice calls viaFacebook Chat, allowing users to chat with others from all over theworld. This feature lets the user add voice to the current FacebookChat as well as leave voice messages on Facebook.Video CallingOn July 6, 2011, Facebook launched its video calling services usingSkype as its technology partner. It allows one to one calling using aSkype Rest API
  25. 25. Gifts & MarketplaceFacebook launched Gifts on February 8, 2007, which allows users tosend virtual gifts to their friends that appear on the recipientsprofile. Gifts cost $1.00 each to purchase, and a personalizedmessage can be attached to each gift.Marketplace lets users post free classified ads. Listings posted by auser on Marketplace are seen only by users in the same network asthat user.
  26. 26. Tags A tag is a link to your profile. For example, if you are tagged in a post (such as a photo or a status update), that post will contain a link to your profile. You can choose whether a post youve been tagged in appears on your profile. If you approve a post and later change your mind, you can always remove it from your profile. If you do not want someone to tag you in their posts, we encourage you to reach out to them and give them that feedback. If that does not work, you can block them. This will prevent them from tagging you going forward.
  27. 27. Pages Facebook Pages are public pages. Companies use Pages to share information about their products. Celebrities use Pages to talk about their latest projects. Communities use pages to discuss topics of interest, everything from baseball to the opera. Because Pages are public, information you share with a Page is public information. This means, for example, that if you post a comment on a Page, that comment can be used by the Page owner off of Facebook, and anyone can see it. When you "like" a Page, you create a connection to that Page to your profile and your friends may see it in their News Feeds. You may also receive updates from the Page in your News Feed and your messages.
  28. 28. SubscribeFacebook SubscribeOn September 14, 2011, Facebook launched a Subscribe button.The feature allows for users to follow public updates, and these arethe people most often broadcasting their ideas
  29. 29. Sponsored Stories Facebook allows people to "sponsor" your stories to make sure your friends see them. For example, if you RSVP to an event hosted by a local restaurant, that restaurant may want to make sure your friends see it so they can come too. If they do sponsor a story, that story will appear in the same place ads usually do under the heading "Sponsored Stories" or something similar. Only people that could originally see the story can see the sponsored story, and no personal information about you (or your friends) is shared with the sponsor.
  30. 30. Memorializing AccountsFacebook may memorialize the account of a deceased person. When wememorialize an account Facebook keeps the profile on Facebook, but only letfriends and family look at pictures or write on the users Wall in remembrance. Youcan report a deceased persons profile at:https://www.facebook.com/help/contact.php?show_form=deceasedFacebook also may close an account if we receive a formal request from thepersons next of kin.
  31. 31. DeactivateDeactivating your account puts your account on hold. Other users willno longer see your profile, but we do not delete any of yourinformation. Deactivating an account is the same as you telling not todelete any information because you might want to reactivate youraccount at some point in the future. You can deactivate your accountat: https://www.facebook.com/editaccount.php
  32. 32. DeleteWhen you delete an account, it is permanently deleted fromFacebook. It typically takes about one month to delete an account,but some information may remain in backup copies and logs for upto 90 days. You should only delete your account if you are sure younever want to reactivate it. You can delete your account at:https://www.facebook.com/help/contact.php?show_form=delete_account
  33. 33. Ideology of FacebookSocial DesignSocial Design defines how we understand ourselves and each other and can bebroken down into three core elements: Identity, Conversation and Community. Community refers to the people we know and trust and who help us make decisions. Conversation refers to the various interactions we have with our communities. Identity refers to our own sense of self and how we are seen by our communities.
  34. 34. Facebook Color HEX #3B5998
  35. 35. How Facebook Earns  Facebook IPO Banner ads  Initial Public Offering Referral marketing  A corporations first offer Casual games and Apps to sell stock to the public
  36. 36. Popularization An Introductory Guide: How to Use Facebook for Business Lets face it: your prospects are on Facebook whether you like it or not. Download the free eBook and learn to use Facebook to achieve your business goals!
  37. 37. Social Impact1. With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other acquaintances wherever they are in the world, as long as there is access to the Internet.2. It can also unite people with common interests and/or beliefs through groups and other pages, and has been known to reunite lost family members and friends because of the widespread reach of its network.
  38. 38. Research and SurveysOn Facebook
  39. 39. Facts and Figureso Monthly amount of time spent on Facebook: 8.3 billion hourso Average number of Facebook friends: 130o Total Number of Active applications: 550,000+o Number of Servers running Facebook‟s Infrastructure: 10,000+
  40. 40. Advantages & Disadvantages Discuss
  41. 41. Facebook Blogs and Tweets “ Other ways to connect with us:Quote ... Visit the Facebook Blog attaken from http://blog.facebook.com/Facebook’s Follow us on Twitter: @facebookFacebook Subscribe to more video at http://www.youtube.com/facebook ”Page
  42. 42. www.facebook.com/careers
  43. 43. Thank You
  44. 44. FeedbackDid u it?
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