Prestige Institute Of Management& Research, IndoreTopic:- Role of Social Media inPoliticsGuided By:-Prof. BhavnaSharmaSubmitted By:-Pankaj AniyaShivangi BhawsaShailendra SinghSwarna Patni
Social Media Social media refers to the means of interactions amongpeople in which they create, share, and exchangeinformation and ideas in virtual communities andnetworks. Andreas Kaplan and Michael Haenlein define socialmedia as "a group of Internet-based applications thatbuild on the ideological and technological foundations ofWeb 2.0, and that allow the creation and exchange ofuser-generated content. Furthermore, social mediadepend on mobile and web-based technologies to createhighly interactive platforms through which individuals andcommunities share, co-create , discuss, and modify user-generated content. It introduces substantial andpervasive changes to communication betweenorganizations, communities and individuals
Key Social Platforms• Social networking sites- Facebook, Google Plus,CafeMom, Gather, Fitsugar• Micro-blogging sites- Twitter, Tumblr, Posterous• Publishing tools- WordPress, Blogger, Squarespace• Collaboration tools- Wikipedia, WikiTravel, WikiBooks• Rating/Review sites- Amazon ratings, Angie’s List• Photo sharing sites- Flikr, Instagram, Pinterest• Video sharing sites- YouTube, Vimeo, Viddler• Personal broadcasting tools- Blog Talk radio, Ustream,Livestream• Virtual worlds- Second Life, World of Warcraft, Farmville• Location based services- Check-ins, Facebook Places,Foursquare, Yelp• Widgets- Profile badges, Like buttons• Social bookmarking and news aggregation- Digg,Delicious
Advantages of Social Media Facilitates open communication, leading to enhancedinformation discovery and delivery. Allows anyone to discuss ideas, post news, askquestions and share links. Provides an opportunity to widen contacts. The site makes it simpler to get in touch with long-lostfriends. Easy to post interesting things about yourself and yourachievements. Anyone can send the friend request to be a friend.
Disadvantages of Social Media Opens up the possibility for hackers to commit fraudand launch spam and virus attacks. Increase the risk of people falling prey to online scamsthat seem genuine, resulting in data or identify theft. Wrong person can download your photos and also cancheat you. Hacker can post wrong things. People get immediate gratification, and so, they cometo expect immediacy in real life. There may be addiction for it. Privacy can be hacked.
2012 How Barak Obama use the Social Media InU.S Election 2012.
Role of Social Media In 2014Election As per the latest research and facts it has been saidthat 160 Lok Sabha Seats may influence by SocialMedia.
Narendra Modi v/s Rahul Gandhion Twitter It was a controversy of NarendraModi and Rahul Gandhi on twitteras in one speech Narendra Modihas said Rahul Gandhi as a pappujust after a few hrs. Congress hasgiven a strong reply on NarendraModi as a #Feku and People startdoing tweets on that so it was thewhole controversy which hashappen on Social Media betweenNarendra Modi and Rahul Gandhi.
Politicians of Social Media Narendra Modi (CM-Gujrat)