Competitors analysis and geographical mapping

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analysis of companies current market condition

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Competitors analysis and geographical mapping

  1. 1. SUMMER INTERNSHIP PROJECT ON STUDY OF COMPETITOR’S ANALYSIS AND GEOGRAPHICAL MAPPING OF BUSINESS OPPORTUNITIES OF FIREPRO SYSTEMPRESENTED BY:ABHISHEK SINGH TOMARDIV-A ROLL NO. 44MMS BATCH 2010-2012
  2. 2.  N. S. Narendra CHAIRMAN AND MANAGING DIRECTOR N S Narendra is the Chairman and Managing Director of Firepro Systems. He founded Firepro in 1992 with the intent of providing a professional platform in the Fire Solutions and Security space.
  3. 3. Firepro presence in allSegments
  4. 4. IT & ITES Hospitality Malls & MultiplexesIndustries Government Hospitals Offices Residential
  5. 5. National to International  Australia  Middle-East  Singapore
  6. 6. TYPES OF SYSTEMS ELECTRONIC SECURITY SYSTEMS • FIRE HYDRANT AND • ACCESS • ANALOG SPRINKLER SYSTEM CONTROL ADDRESSABLE • MEDIUM & HIGH SYSTEMSFIRE DETECTION , ALARM AND PUBLIC ADDRESS SYSTEM (INTELLIGENT) VELOCITY WATER SPRAY • CCTV • Intelligent Building FIRE DETECTION & SYSTEM SURVEILLANCE management ALARM SYSTEM • FOAM SYSTEM SYSTEM system • CONVENTIONAL • AUTOMATIC FLOODING • REMOTE FIRE DETECTION & SYSTEMS CENTRAL ALARM SYSTEM • CO2 FLOODING SYSTEM MONITORING • GAS - LEAK • FM200 SYSTEM SERVICES FIRE PROTECTION AND SUPPRESSION DETECTION • NAF S III SYSTEM • INTRUSION SYSTEM ALARM • INERGEN SYSTEM • PUBLIC ADDRESS SYSTEM • PORTABLE FIRE SYSTEM WITH EXTINGUISHING SYSTEMS • PERIMETER TWO WAY PROTECTION COMMUNICATION • NAF S III FIRE SYSTEM EXTINGUISHERS • OPTIONAL • CO2 FIRE INEGRATED EXTINGUISHERS MULTIPLEXED • WATER CO2 FIRE VOICE ALARM EXTINGUISHERS EVACUATION • ABC / DCP POWDER FIRE SYSTEM (i.e. EXTINGUISHERS integrated FA / PA ) • MECHANICAL FOAM FIRE EXTINGUISHERS
  7. 7. Pumps and Motors in FPS Hydrant Electrical Pump – To feed all hydrant line. Sprinkler Electrical Pump – To feed all sprinkler line. Diesel Engine Pump – Back up stand by for Hydrants Jockey Pump – Back up stand by for sprinkler/ hydrant line. Switch on to compensate when system pressure drops below cut off pressure Booster Pump – Utilises natural head of water to keep the hydrant line from falling pressures and compensate for pressure drops.
  8. 8. Sprinkler systemA Fire Sprinkler System isan active fire protectionmeasure, consisting of awater supply, providingadequate pressure and flowrate to a water distributionpiping system, onto whichthe fire sprinklers areconnected.
  9. 9. PROCESS FLOW Sales order is taken by the Sales Department Design is prepared by the Design department Materials are procured as per BOQ finalised Installation of equipment’s on the siteQuality tested and transfer of possession with documents
  10. 10. CONTRACT Work ContractDivisible Work Contract
  11. 11. COMPETITOR’SANALYSIS
  12. 12. Competitors Analysis Annual Turnover in Crore others 3311.426 Kidde 185 Gunnebo 116.7 Minimax 40.37Nittin Fire 146.504 Firepro 700 0 500 1000 1500 2000 2500 3000 3500
  13. 13. Number of Projects Completed TOTAL PROJECT VALUE(IN LAKHS) 114015022 4287 252.5 1118 185 167 74 98
  14. 14. GEOGRAPHICAL MAPPING6050 100%4030 80%20 60% 710 0 40% 20% 0% commercial MUMBAI PUNE
  15. 15. Key Account Potential Business Consultant Major Customers Potential(cr) Hydro Mechanical HDIL, Dosti 20 Arkk Consulting Edelwiess, Kotak, Lodha 20 CES Govt Institutions 10 MEP Consultants DB, DLF, Ajmera 40 Gherzi Eastern Ltd Industrial 10 Mott McDonald Industrial 20 John Mech El Neelkanth Group, Peninsula Land 10 TCE Industrial 20Integrated Consulting Lodha, B Raheja, 20 Power Engg Vascon 10 Pankaj Dharkar DB, Kalptaru, 40 Eskayem Marathon, Indiabulls, Nesco, 40 Sheth Techno Everest, Rustomjee Builder 10 Techno Group Nirmal Lifestyle, Crescent Group, 10 B Mehtalia Industrial, L&T 20 Spectral Indiabulls, K Raheja Corp, Oberoi Construction 40 Dyanesh Bhave Rajesh Builder, 10 Viraj Engg Industrial 10 TOTAL 360
  16. 16. SUGGESTION ANDRECOMMENDATION• Western zone of India is experiencing a lot of industrial projects• Mumbai is rich with residential projects and in Pune industrial projects are soaring in• company should look into deploying more sale person in western zone

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