Presented By: Arvind AroraSubmitted To: Arnav KharhyalAnoop R Ohri Abhishek Bansal Jaideep Sharma Bhupinder pal singh
Citibank, a major international bank and it isthe consumer banking arm of Financial servicesgiant ContiGroup .Citibank was founded in 1812,as the city bank of New York .later first nationalcity bank of New York.As of march 2010,citigroup is the largest bank holding company in theunited states.Citibank has retail banking operations in morethan 100 countries and territories around theworld. More than half of its 1,400 offices are inthe United States mostly in New Yorkcity,Chicago ,Los Angeles,the San Francisco BayArea ,Washington,D.C and Miami.
Citibank established it’s first office in Yokohama in 1902. It was not possible for Citibank to provide all the services to customers due to government regulations. But still it maintained it’s presence without offering full scale services. And it came into retail services in 1986. Citibank in Japan provide services to corporate, consumer and investment banking as well as brokerage operations and credit cards businesses.
Diversification Sustainability Secure Low cost 24 hrs ATM service One-stop shop Human capital
In order to serve better to our customers who are unable to visit a branch during normal weekday hours (9:00 to 15:00), Citibank offers Saturday Banking from 10:00 to 16:00 and Evening Banking from 17:00 to 19:00 on weekdays.
The growth of Citibank in Japan starts fromthe year 1990,when government of Japanderegulate the regulations, and failing ofother Japanese banks. the series of discloserof financial problems by Japanese bankseroded consumer confidence, consumerswere now looking for alternative. At thesame time Citibank-true to it’s image ofbeing innovative. Cont…
Citibank offer the most convienent way for small time savers to play the currency market with a unique multicurrency accounts. With this innovative step citibank received a record of 315000 calls in a day.
Burdened by slow economy and banking crisis the banking system of Japan is in a transitional phase Deregulation in Japan is started around 20 years back This lead to major customer to change from bank financing to capital market funding
Typicalmass-market banking in which individual customers use local branches of larger commercial banks. Services offered include savings and checking accounts, mortgages, personal loans, debit/credit cards and certificates of deposit (CDs).
Citibank Japan Ltd. (hereafter Citibank Japan) was ranked number one in the Nikkeis prestigious Retail Banking Survey. Jointly conducted by Nikkei Inc. and Nikkei Research Inc., the sixth annual survey compared the quality of over-the-counter service and financial products of 118 banks in Japan.
Internetbanking Tele banking Biometrics technology Direct mail for opening an account
Japanese banksBank of Tokyo-mitsubishiDai-ichi kangyo bankSanwa bankForeign banksHSBCABN Amro
Product:- Citibank provides retail banking, corporate banking, investment banking, insurance, project financing, and currency transaction. Special services like credit advise and research are being provided to add more value Price:-In price policy there was not any difference of Citibank with others so they make difference only by minimizing the cost and expenses by providing telephone banking, internet banking, and direct mail for opening an account
Promotion:- Citibank in it’s effort to build strong brand equity and to become “coca- cola of finance” is using strategies such as co branding, cross marketing and citibanking. The Sony city bank card launched in the U.S. in an effort to be associated with the top name in the world. Place:-citibank is constantly and actively expanding all kind of distribution channels such as new branches, internet banking, low cost national wide network of ATM’s and tele banking.
Total assets:- 42244.8* Deposits:- 3399.3* Total net assets:- 262.0* Capital stock:-123.1* *in billion yen
Strength:- • Global Network •Backing of the CitiGroup •Innovative product offering Weakness:- Online transactions are geared towards US clients Branding problems Tamished brand name
One of the question that comes to mind when talking about the rise of Citibank in Japan is whether it can maintain the same rate of growth and popularity as it has done in recent years. Japaneses bank may be down now but it would be a serious mistake to discount their powers. Japanese companies have overtaken the west in the manufacturing industry and are known to be effective in managing distribution channel. Can Japanese bank can do the same in financial services?
What have been the market expansion strategies of Citibank? will these strategies help it to achieve the “one stop shop” objective?
1. Focus on the concept called keiretsu which is used in Japan and most of the challenges will be covered in that aspect.