In store Marketing

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I am uploading a presentation , which tell aboyt a sales promotion in in store

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  • 1. ARTICLE PRESENTATION ON IN-STORE MARKETING
  • 2.
    • In-Store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term Success.
    An Article By :- Rajita Chaudhuri 4 Ps Business and Marketing
  • 3.
    • It’s the latest way in which marketers are trying to reach the wallets of consumers.
    • It’s also known as “Mall Marketing” or “Shopper Marketing”
  • 4.
    • In-Store TV
    • Digital Signage
    • Dangling from the ceiling
    • Card reader
    • Flat screens
  • 5. Reasons behind In-Store Marketing
    • Purchase behavior are unplanned and impulsive.
    • Research, has proved more than 70% of purchase are made inside the store.
  • 6.
    • An advertisement being seen in-store ,causing a sale is more than an ad seen in-home.
    • 74% of buying decision & 37% of brand switching decision happing in-store .
  • 7. In-Store Marketing Indulge in Corporate World
  • 8.
    • Wall-Mart
    • P&G
    • Rbk
    • H&M
    • Pantaloon
  • 9. Wall-Mart …..
  • 10. P&G
  • 11.  
  • 12.  
  • 13. Pantaloon
  • 14.
    • In china, in-store advertising contribute 4-6% of the total sales of store.
    • Mumbai malls estimate that selling ad space in-stores accounts for 15%of the mall’s revenue .
    • In-Store marketing has becoming an important stream of revenue for retailers.
  • 15.  
  • 16.  
  • 17. You can reach me at:- [email_address]