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Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
Social media as a marketing tool
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Social media as a marketing tool

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  • 1. Social MediaAs a Marketing Tool By: Abhay Upadhyay Amit Singh Nirav Soni Ravi Kanth Shubham Singhal Spoorthi Unki Vivek Toshniwal
  • 2. Social Media As a Marketing Tool Introduction (what is social media marketing) &why? Word-of-Mouth Goes Virtual Objective of social media marketing. How to Use Social Networking Websites for Marketing & PR Impact of social media on marketing
  • 3. Introduction(what is social media marketing)& why? Social media marketing is a best form of internet marketing to reach to branding and marketing goals through participation in various social media channels. Social media marketing refers to the attention of people through social media sites. Social media contains..social media networks, social bookmarking, social media sharng,review/rating sites, blog marketing, social forums, news aggregators, and virtual development.
  • 4. Word-of-Mouth Goes VirtualThe most three most trusted forms of advertising are:Recommendations from people I know - 90%Consumer opinions posted online - 70%Branded websites - 70%What Social Media has done is make the traditional two-way word of mouthmarketing accessible and available to everyone with a computer (or phone). FROM THIS TO THISThe question is, how do we engage the guy with the megaphone?
  • 5. Objective of social media marketing Brand awareness Driving visitors to brand websites Creating community around the brand Increasing positive mentions of brand online Increasing purchase consideration of brand Customer service Driving sales to online sources Marketing research: Consumer insight for marketing Driving sales to offline sources Building your customer file for CRM Product research: Consumer feedback for product
  • 6. How to Use Social Networking Websites forMarketing and PR Sites likes Facebook and  Don’t start out promoting Myspace are powerful yourself, your brand, or your communication tools today website. particularly for contact with  Establish yourself first as a part younger audience. of the online community.  Become known, and then share Using them correctly will likely with members of your increase your business profile. community. It is essential that you have a  Be yourself, be human, and marketing approach to social slowly begin to reveal yourself to networking for any business. others in the online community. Know your target  Expanding is also important by audience, market, potential starting a blog, making and customers and build a social posting a video, and then linking relationship with them. to your website.
  • 7. Impact of social media on marketing It is a best way to gather data about consumer behavior ,their needs and wants through the use of online focus groups and survey. It is best way to engage with customer which will influence customer loyalty and customer satisfaction. It provide way of constant communication ,active engagement and expectation of immediate access of anything anytime. it helps in business development and decision making. It is an effective way of getting the world out know about their product and services. It provide new business opportunity. Marketing channels are integrated and drive to optimize sells.
  • 8. Major Social media sites used for marketing• Facebook• Myspace• Twitter• Linkedin• Meebo• Youtube• Flicker• Blogs
  • 9. Market share of Top 10 Social Networking Sites
  • 10. Think Rewards AndAutomatically Think Risks Identify And Magnify Risks
  • 11. Facts For The Day

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