Tiffany website traffic has dropped by 18% in last 3 months.
Campaign Goal The goal of the “All the More Reason” campaign is to increase traffic to Tiffany stores and website. Integrated Marketing Campaign The campaign will reach the target customer through the news media, social media, print media, online television and product placements. Timeline The campaign’s timeline extends between October 2009 and May 2010 with peak activity around the Holiday Season and Valentine’s Day. Budget and Metrics The estimated cost for this campaign is $7.3 Million. The impact of the campaign will be measured through membership, traffic, number of customer visits to stores and so on.
Target Consumer Demographics Psychographics Usage Behavior Consumption Constellation The Affluent Age: 25-54 Yrs Contented Physically Active Spending 33% College Graduate or above Image Conscious Use Internet Eat Out Risk Takers Travel 68% married Shop more 25% of All US Adults 52% Central and Northeast USA Influencers Interested in Charity Upgrade Continuously
Campaign Strategy “All the More Reason” to buy Tiffany! Customer
News Media News articles in online channels that focus on the value of Tiffany jewelry with Tiffany Ad close by to direct reader to website For example, it might look like this…
News Media News articles in online channels that focus on the value of Tiffany jewelry with Tiffany Ad close by to direct reader to website Or like this…