If you’re looking for a general overview of how to use Facebook to help your business grow, these fundamentals will set you up for success. You can also focus your activity on Facebook to meet specific business goals.
6 Strategies For Facebook Marketing
There are over 1.26 billion people using Facebook. Today, Facebook is more
than just a way to hook up with friends and relatives. It is an essential tool for
the online business owner.
The first stage for Facebook marketing is to create a brand page for your
Make certain your 'wall' we can say status update includes only appropriate
information and be respectful when reply or comment on another person's post.
Remember that whatever you post and send into your wall, it can stay there
1 Step for Facebook Advertising
The good thing with Facebook advertising is that you can customise your ads so they
show up to particular groups or segments of people. This is based on the information
contained within their profile or based on gender, location, or personal preferences.
There are two primary types of display ads types on Facebook.
'Impression based' Facebook advertising is where your ad is counted as an impression
each time it is shown on a user's screen. This method of advertising on Facebook is
normally used by companies who are running many different ad combinations.
'Cost-per-click' or CPC Facebook advertising is when you are only charged when users
actually clicks on your ad. This is a good way to start with Facebook marketing as you
can control how much you spend each day so that you do not over-spend on your
2 Step for Promoted Posts
Promoted posts is a sponsored story that shows up in the newsfeed of all your
fans and are visible to their friends as well. It is seen by more people than a
regular post, so be sure that when you do choose to promote a post, that it has
strong and engaging message.
3 Step for Facebook Apps
There are many Facebook marketing tools and you can have upto twelve apps
on your branded page. The first four apps are shown by default, the first one
being the photo app.It's important to optimize the apps you install and move
them around regularly with new offers or promotions. The image displayed in
your app box is like a small advertisement, so make sure that it displays your
4 Step for Boost Your Posts
Boosted posts appear higher in News Feed, so there's a better chance your
audience will see them.
You can boost any post you share from your News Feed, profile or Page, including status updates, photos, videos and
offers. Any post you boost will appear higher in News Feed to help more people see it.
Boosted posts must follow Facebook's Advertising Guidelines.
5 Step Use More Images
Photos on Facebook can generate over 50% more likes than the average post. Use
images, quotes, stats, infographics, or anything you think will grab the attention of
your target audience. Remember that the majority of your posts should include
6 Step Have a Facebook 'Like Button'
On Your Website and Blog
One of the simplest Facebook marketing strategies to generate traffic to your
Facebook Page is to showcase it on your website or blog. A "Like Box" will
make's very easy for your visitors to 'like' your page without ever leaving your
website. They will then see all the messages that you post on Facebook on