How To Pitch Your Startup

How To Pitch Your Startup by @anthonyfrasier

Anthony FrasierFounder, The Phat StartupPartner, BrickCity Tech / ConvergeI founded Playd, an app that allowed gamers to sharetheir activity across multiple platforms. I was featured on“CNN’s Black in America: The New Promised Land -Silicon Valley.” I also made NBC The Grio’s 100: MakingHistory Today list. Was featured in Tech Crunch, CNNMoney, Black Enterprise, and speak at various industryevents.

How To Pitch Your StartupBecause there is a natural storytelling urge and ability in all human beings, even just a little nurturing of this impulse can bring about astonishing and delightful results. —Nancy Mellon, The Art of Storytelling

Every To Pitch Your Startup How time you pitch, your telling a Story

The one sentence story:The high concept pitch

How To Pitch Your Startup

How To Pitch Your StartupIt’s easy for me to guess what these movies are about.

Can we say the same for your startup?

How To Pitch Your StartupSomething Something Your + = Familiar Familiar Startup

For my first company “Playd” I told people it was...... How To Pitch Your Startup for Because Foursquare tracked locations, we were doing the same activity for video games.

How To Pitch Your StartupMost tech startups try to use other popular techproducts. But anything familiar will do the job.

Lets try out a few

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This pitch is great for fans, customers, andinvestors to quickly spread the word about your company or project.

The thirty second story:The elevator pitch

An elevator pitch doesnt have to actually happen in an elevator.

The elevator is a metaphor for the time it takes to get to the next floor or..... HURRY UP, YOU DONT HAVE MUCH TIME!

How To Pitch Your Startup Almost a million ways online teaching you how to write one.

How To Pitch Your StartupSo I’ll show you a simple framework to help start.

Your 30 second pitch should include all of this stuff1. High Concept pitch/What is your product?2. Problem3. Solution4. How do you make money?5. Traction6. Who is working on the product?7. Why are you better than your competition?8. The ask/Follow up

Lets try out oneGarbageDay is Weather.com for trash pick ups. 2 outof 5 people forget when it’s trash day, as a result endup paying fees. We created a mobile app that givesusers notifications when it’s trash day, saving themtime and money. The app is free so we make moneydisplaying local advertising. We have 10,000 usersand make $2,000 in monthly revenue. My name isAnthony Frasier, Im building the app with my cofounder James Lopez a computer science major.There are similar apps out, but none have ourcalendar integration. I would love to get your cardand set up a time to speak further aboutGarbageDay.

The Breakdown: GarbageDay is Weather.com for trash pick ups. 2 out of 5 people forget when it’s trash day, as a result end up paying fees. We created1. High Concept pitch/What is your product? a mobile app that gives users notifications2. Problem when it’s trash day, saving them time and3. Solution money. The app is free so we make money4. How do you make money? displaying local advertising. We have 10,0005. Traction users and make $2,000 in monthly revenue. My6. Who is working on the product? name is Anthony Frasier, Im building the app7. Why are you better than your competition? with my co founder James Lopez a computer8. The ask/Follow up science major. There are similar apps out, but none have our calendar integration. I would love to get your card and set up a time to speak further about GarbageDay.

You don’t have much time, so the name of the game here isSacrifice

Choose how many seconds you want to spend on each1. High Concept pitch/What is your product? 3s2. Problem 4s3. Solution 4s4. How do you make money? 3s5. Traction 5s6. Who is working on the product? 4s7. Why are you better than your competition? 4s8. The ask/Follow up 3s

Then add/subtract on the areas you feel are most important.1. High Concept pitch/What is your product? 3s +2. Problem 4s -3. Solution 4s +4. How do you make money? 3s -5. Traction 5s -6. Who is working on the product? 4s +7. Why are you better than your competition? 4s -8. The ask/Follow up 3s +

Try your best not to sacrifice these two items.1. High Concept pitch/What is your product? 3s +2. Problem 4s -3. Solution 4s +4. How do you make money?5. Traction6. Who is working on the product? 4s +6. Why are you better than your competition? 4s -7. The ask/Follow up 3s +

ThenPractice How To Pitch Your Startup

How To Pitch Your StartupKeep going until you get it right.

How To Pitch Your StartupKeep going until you get it right.Seek critics and ask for feedback.

Work on displaying good:Confidence Pitch Your Startup How ToPassionPosture

The five minute story:Investor pitch deck/presentation

You will have to have two versions of this pitch

One deck you send digitally, without you being present. More information

One deck you present live and in person. More oral information, more imagery

Can youimaginean investoropening her emailstaring at theart work tryingto ﬁgure outwhat it means?

Can youimaginean investorwatching you pitchstaring at thewall of text tryingto ﬁgure outwhat it means?

So make adjustments.Include an appendix if necessary.

you can create a pitch deck in any of these formatsGoogle Drive Adobe PDF Keynote Power Point deck = collection or series of slides

Your pitch deck should have 10-12 slides telling your story

I like Mark Suster’s formula1.Bio of top 3 people in the company. Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round

?You don’t have to follow this closely, but its a great guide on what each slide should be about.

For example when I pitched my first company “Playd” I switched some things around. Traction Market TeamMy team wasnt super technical, so I placed it near the end to put more focus on the problem I was solving and traction.

Common Mistake How To Pitch Your StartupTaking too longexplaining ordemo’inganything

How To Pitch Your StartupUse a slide size that makes sense for large screens. I used 1280 x 720 for this deck your viewing.

When presenting live, try your best to keep it under five minutes.

Work on displaying good:Confidence Pitch Your Startup How ToPassionPosture

How To Pitch Your Startup Practice In the Mirror

Resources that will make this presentation 10 times better for you! Building Great Presentations by Mattan Griffel - http:// slidesha.re/URqwFt slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte - http://amzn.to/R0iGgM What Every BODY is Saying: An Ex-FBI Agents Guide to Speed-Reading People by Joe Navarro - http://amzn.to/ SwyyJD Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision by Shelly Leanne - http://amzn.to/ Y6IomU

Thanks! Hit me up, lets chat! Come check me out at: anthonyfrasier.com & ThePhatStartup.comAnthony Frasierinfo@anthonyfrasier.com@anthonyfrasier

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How To Pitch Your Startup

by Anthony Frasier on Dec 17, 2012

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