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How To Pitch Your Startup              by @anthonyfrasier
Anthony FrasierFounder, The Phat StartupPartner, BrickCity Tech / ConvergeI founded Playd, an app that allowed gamers to s...
How To Pitch Your StartupBecause there is a natural storytelling urge and ability in all human beings, even just a little ...
Every To Pitch Your Startup    How   time you pitch, your telling a                        Story
The one sentence story:The high concept pitch
How To Pitch Your Startup
How To Pitch Your Startup
How To Pitch Your Startup
How To Pitch Your StartupIt’s easy for me to guess what these movies                  are about.
Can we say the same for your startup?
How To Pitch Your StartupSomething       Something        Your            +               = Familiar        Familiar      ...
For my first company “Playd” I told people it was......            How To Pitch Your Startup                    for  Becau...
How To Pitch Your StartupMost tech startups try to use other popular techproducts. But anything familiar will do the job.
Lets try out a few
Lets try out a fewNetflix for...
Lets try out a fewNetflix for...     Pets
Lets try out a few Netflix for...     PetsEvernote for...
Lets try out a few Netflix for...      PetsEvernote for...   Whiteboards
Lets try out a few Netflix for...      PetsEvernote for...   WhiteboardsGoogle for...
Lets try out a few Netflix for...      PetsEvernote for...   WhiteboardsGoogle for...     Home Buyers
Lets try out a few Netflix for...      PetsEvernote for...   WhiteboardsGoogle for...     Home Buyers  Bible for...
Lets try out a few Netflix for...        PetsEvernote for...   WhiteboardsGoogle for...     Home Buyers  Bible for...    E...
This pitch is great for fans, customers, andinvestors to quickly spread the word about         your company or project.
The thirty second story:The elevator pitch
An elevator pitch doesnt have to actually         happen in an elevator.
The elevator is a metaphor for the time it takes to           get to the next floor or.....  HURRY UP, YOU DONT HAVE MUCH ...
How To Pitch Your Startup             Almost a million                  ways online              teaching you how to      ...
How To Pitch Your StartupSo I’ll show you a simple framework to help start.
Your 30 second pitch should include all of this stuff1. High Concept pitch/What is your product?2. Problem3. Solution4. Ho...
Lets try out oneGarbageDay is Weather.com for trash pick ups. 2 outof 5 people forget when it’s trash day, as a result end...
The Breakdown:                                               GarbageDay is Weather.com for trash pick                     ...
You don’t have much time, so the name of the               game here isSacrifice
Choose how many seconds you want to               spend on each1. High Concept pitch/What is your product? 3s2. Problem 4s...
Then add/subtract on the areas you feel             are most important.1. High Concept pitch/What is your product? 3s +2. ...
Try your best not to sacrifice these two                     items.1. High Concept pitch/What is your product? 3s +2. Prob...
ThenPractice    How To Pitch Your Startup
How To Pitch Your StartupKeep going until you get it right.
How To Pitch Your StartupKeep going until you get it right.Seek critics and ask for feedback.
Work on displaying good:Confidence Pitch Your Startup       How ToPassionPosture
The five minute story:Investor pitch deck/presentation
You will have to have two versions of this pitch
One deck you send digitally, without you           being present.                     More information
One deck you present live and in person.              More oral information, more                        imagery
Can youimaginean investoropening her emailstaring at theart work tryingto figure outwhat it means?
Can youimaginean investorwatching you pitchstaring at thewall of text tryingto figure outwhat it means?
So make adjustments.Include an appendix if necessary.
you can create a pitch deck in any of these formatsGoogle Drive         Adobe PDF         Keynote         Power Point     ...
Your pitch deck should have 10-12 slides telling your                       story
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem ...
?You don’t have to follow this closely, but its a great guide on what each                        slide should be about.
For example when I pitched my first company “Playd” I switched                     some things around.  Traction          ...
Common Mistake         How To Pitch Your StartupTaking too longexplaining ordemo’inganything
How To Pitch Your StartupUse a slide size that makes sense for large screens.   I used 1280 x 720 for this deck your viewi...
When presenting live, try your best to keep it           under five minutes.
Work on displaying good:Confidence Pitch Your Startup       How ToPassionPosture
How To Pitch Your Startup                 Practice                  In the                  Mirror
Resources that will make this presentation 10 times better for you!    Building Great Presentations by Mattan Griffel - ht...
Thanks!  Hit me up,  lets chat!                          Come check me out at:                          anthonyfrasier.com...
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  1. 1. How To Pitch Your Startup by @anthonyfrasier
  2. 2. Anthony FrasierFounder, The Phat StartupPartner, BrickCity Tech / ConvergeI founded Playd, an app that allowed gamers to sharetheir activity across multiple platforms. I was featured on“CNN’s Black in America: The New Promised Land -Silicon Valley.” I also made NBC The Grio’s 100: MakingHistory Today list. Was featured in Tech Crunch, CNNMoney, Black Enterprise, and speak at various industryevents.
  3. 3. How To Pitch Your StartupBecause there is a natural storytelling urge and ability in all human beings, even just a little nurturing of this impulse can bring about astonishing and delightful results. —Nancy Mellon, The Art of Storytelling
  4. 4. Every To Pitch Your Startup How time you pitch, your telling a Story
  5. 5. The one sentence story:The high concept pitch
  6. 6. How To Pitch Your Startup
  7. 7. How To Pitch Your Startup
  8. 8. How To Pitch Your Startup
  9. 9. How To Pitch Your StartupIt’s easy for me to guess what these movies are about.
  10. 10. Can we say the same for your startup?
  11. 11. How To Pitch Your StartupSomething Something Your + = Familiar Familiar Startup
  12. 12. For my first company “Playd” I told people it was...... How To Pitch Your Startup for Because Foursquare tracked locations, we were doing the same activity for video games.
  13. 13. How To Pitch Your StartupMost tech startups try to use other popular techproducts. But anything familiar will do the job.
  14. 14. Lets try out a few
  15. 15. Lets try out a fewNetflix for...
  16. 16. Lets try out a fewNetflix for... Pets
  17. 17. Lets try out a few Netflix for... PetsEvernote for...
  18. 18. Lets try out a few Netflix for... PetsEvernote for... Whiteboards
  19. 19. Lets try out a few Netflix for... PetsEvernote for... WhiteboardsGoogle for...
  20. 20. Lets try out a few Netflix for... PetsEvernote for... WhiteboardsGoogle for... Home Buyers
  21. 21. Lets try out a few Netflix for... PetsEvernote for... WhiteboardsGoogle for... Home Buyers Bible for...
  22. 22. Lets try out a few Netflix for... PetsEvernote for... WhiteboardsGoogle for... Home Buyers Bible for... Event Planners
  23. 23. This pitch is great for fans, customers, andinvestors to quickly spread the word about your company or project.
  24. 24. The thirty second story:The elevator pitch
  25. 25. An elevator pitch doesnt have to actually happen in an elevator.
  26. 26. The elevator is a metaphor for the time it takes to get to the next floor or..... HURRY UP, YOU DONT HAVE MUCH TIME!
  27. 27. How To Pitch Your Startup Almost a million ways online teaching you how to write one.
  28. 28. How To Pitch Your StartupSo I’ll show you a simple framework to help start.
  29. 29. Your 30 second pitch should include all of this stuff1. High Concept pitch/What is your product?2. Problem3. Solution4. How do you make money?5. Traction6. Who is working on the product?7. Why are you better than your competition?8. The ask/Follow up
  30. 30. Lets try out oneGarbageDay is Weather.com for trash pick ups. 2 outof 5 people forget when it’s trash day, as a result endup paying fees. We created a mobile app that givesusers notifications when it’s trash day, saving themtime and money. The app is free so we make moneydisplaying local advertising. We have 10,000 usersand make $2,000 in monthly revenue. My name isAnthony Frasier, Im building the app with my cofounder James Lopez a computer science major.There are similar apps out, but none have ourcalendar integration. I would love to get your cardand set up a time to speak further aboutGarbageDay.
  31. 31. The Breakdown: GarbageDay is Weather.com for trash pick ups. 2 out of 5 people forget when it’s trash day, as a result end up paying fees. We created1. High Concept pitch/What is your product? a mobile app that gives users notifications2. Problem when it’s trash day, saving them time and3. Solution money. The app is free so we make money4. How do you make money? displaying local advertising. We have 10,0005. Traction users and make $2,000 in monthly revenue. My6. Who is working on the product? name is Anthony Frasier, Im building the app7. Why are you better than your competition? with my co founder James Lopez a computer8. The ask/Follow up science major. There are similar apps out, but none have our calendar integration. I would love to get your card and set up a time to speak further about GarbageDay.
  32. 32. You don’t have much time, so the name of the game here isSacrifice
  33. 33. Choose how many seconds you want to spend on each1. High Concept pitch/What is your product? 3s2. Problem 4s3. Solution 4s4. How do you make money? 3s5. Traction 5s6. Who is working on the product? 4s7. Why are you better than your competition? 4s8. The ask/Follow up 3s
  34. 34. Then add/subtract on the areas you feel are most important.1. High Concept pitch/What is your product? 3s +2. Problem 4s -3. Solution 4s +4. How do you make money? 3s -5. Traction 5s -6. Who is working on the product? 4s +7. Why are you better than your competition? 4s -8. The ask/Follow up 3s +
  35. 35. Try your best not to sacrifice these two items.1. High Concept pitch/What is your product? 3s +2. Problem 4s -3. Solution 4s +4. How do you make money?5. Traction6. Who is working on the product? 4s +6. Why are you better than your competition? 4s -7. The ask/Follow up 3s +
  36. 36. ThenPractice How To Pitch Your Startup
  37. 37. How To Pitch Your StartupKeep going until you get it right.
  38. 38. How To Pitch Your StartupKeep going until you get it right.Seek critics and ask for feedback.
  39. 39. Work on displaying good:Confidence Pitch Your Startup How ToPassionPosture
  40. 40. The five minute story:Investor pitch deck/presentation
  41. 41. You will have to have two versions of this pitch
  42. 42. One deck you send digitally, without you being present. More information
  43. 43. One deck you present live and in person. More oral information, more imagery
  44. 44. Can youimaginean investoropening her emailstaring at theart work tryingto figure outwhat it means?
  45. 45. Can youimaginean investorwatching you pitchstaring at thewall of text tryingto figure outwhat it means?
  46. 46. So make adjustments.Include an appendix if necessary.
  47. 47. you can create a pitch deck in any of these formatsGoogle Drive Adobe PDF Keynote Power Point deck = collection or series of slides
  48. 48. Your pitch deck should have 10-12 slides telling your story
  49. 49. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  50. 50. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  51. 51. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  52. 52. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  53. 53. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  54. 54. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  55. 55. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  56. 56. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  57. 57. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  58. 58. I like Mark Suster’s formula1.Bio of top 3 people in the company.  Shortsentences, bullet points, easy to read.2. Problem definition (with the market … it’s why youexist)highest level4. Details on the solution How To Pitch Your Startup3. How you solve that problem conceptually at the[Demo could go here]5. Why you believe there is economic value in whatyou do / how you think you can monetize one day6. Competition7. Progress to date of your company (when started, keymilestones, what shape is the product in, any pilot /beta customers, financing)8. Market sizing9. Potential future exit possibilities10. How much are you raising, how long will it last, keymilestones you plan to hit before the next round
  59. 59. ?You don’t have to follow this closely, but its a great guide on what each slide should be about.
  60. 60. For example when I pitched my first company “Playd” I switched some things around. Traction Market TeamMy team wasnt super technical, so I placed it near the end to put more focus on the problem I was solving and traction.
  61. 61. Common Mistake How To Pitch Your StartupTaking too longexplaining ordemo’inganything
  62. 62. How To Pitch Your StartupUse a slide size that makes sense for large screens. I used 1280 x 720 for this deck your viewing.
  63. 63. When presenting live, try your best to keep it under five minutes.
  64. 64. Work on displaying good:Confidence Pitch Your Startup How ToPassionPosture
  65. 65. How To Pitch Your Startup Practice In the Mirror
  66. 66. Resources that will make this presentation 10 times better for you! Building Great Presentations by Mattan Griffel - http:// slidesha.re/URqwFt slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte - http://amzn.to/R0iGgM What Every BODY is Saying: An Ex-FBI Agents Guide to Speed-Reading People by Joe Navarro - http://amzn.to/ SwyyJD Say It Like Obama and WIN!: The Power of Speaking with Purpose and Vision by Shelly Leanne - http://amzn.to/ Y6IomU
  67. 67. Thanks! Hit me up, lets chat! Come check me out at: anthonyfrasier.com & ThePhatStartup.comAnthony Frasierinfo@anthonyfrasier.com@anthonyfrasier
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